Apple's fourth quarter 2012 earnings report Q4 FY2012 which deserve attention?Via i horse By Moevosky \u0026 amp; Zheng Ziyang \u0026 amp; Wu Juwen \u0026 amp; Europe Zhiyong \u0026 amp; Ho Jin, the original reply address in the know almost in: Jordan Spizike http: //www.zhihu.com/question/20555343Q4 quarter revenues of apple Compare the percentage of total revenues Q1-Q3 can clearly see several trends:. 1 Mac desktop has a weak downward trend in 2012, in large part because iMac and Mac mini has been no major Jordan Slide update, which is why On the 23rd of the Apple press conference will release the new iMac and Mac mini upgrade Nike Air Max 95 the reason why. 2. Mac mobile computers have significantly increased in Q4, with the 23rd of the 13-inch MBP R, Nike Blazer Womens Q1 next year's earnings Mac Unites this data will improve a lot. 3. iPod continued to decline, overall revenue capacity no doubt iPod product line is constantly cringe. But, thanks to the Christmas shopping season, iPod will usher in the annual climax. Why do I say that the annual? Because on another sheet information map, iPod from 2009 to 2012, sales for three consecutive years in a U-shaped development. According to this law, Q1 has always been iPod sales season, and then continue until the next three quarters, the advent of Christmas. Similarly, next year's performance will look good Q1iPod. The music business, this line lacks spectacle, the trend has shown a steady upward development. 5. iPhone sales as expected, that each media has extensive coverage before. The reason is that in 2012 when the iPhone has achieved the highest Q1 sales peak since the iPhone was born, has been declining after Q2 to Q3, after a rebound in iPhone5 release. Similarly with Christmas, 2012-2013 iPhone sales will show U-development, and achieved a good result in Q1. 6. iPad sales have been U-shaped guide was developed, and the overall rise. Also next year and reach a peak Q1, Q2 and will show a declining trend. 7. Hardware and software business has been very stable, but diminishing year by year. This will be if and when Apple introduced a new service or a new policy. To sum up, and most of Air Jordan 7 the media coverage of it, with Christmas Q1 will achieve peak year of 2013, in the absence of special release the new premise of the whole year was a U-shaped development. So if Apple has invested a friend, it may be a lot of bad news in the case of Q4 buy, and so on Christmas this band. Q2 next year to begin short. The earnings data, compared with the same period in the previous three years, 2015 Latest Nike Shoes I found two more interesting places: (1) changes in revenue size and growth rate of all regions. Japan is the most obvious growth area. Although that more and more outlets, but the growth is not obvious. Perhaps because the smart Air Jordan 12 phone more saturated ratio, slow growth in Europe. Asia and Australia this year, the proportion has declined, the Americas for 38% of revenue was a record high. (2) changes in revenue size of Air Jordan 5 iPod four years earlier. Single-quarter revenue, which is half three years ago. I expect the frequency of replacement iPod may be reduced. Value Unit amounts above a million. I chart is produced. The data comes from Apple's earnings. In the latest 8-K the amount for the 12 months ended September 29 the value was $ 8.295 billion.Compare also with the PP \u0026 amp; E net asset value on the Balance Sheet currently at $ 15.452 billion but valued at $ 7.777 billion a year ago (an increase of $ 7.7 billion). Apple's earnings report included the investment in fixed assets (PP \u0026 amp; E) related to cash flow. In the past 12 months (as of September 29), Apple investment in fixed assets expenditure of $ Air Jordan 11 8.295 billion. A year ago, the figure was $ 4.26 billion. The contrast NASA's Apollo program spending even more Apple is spending at a greater rate than the Apollo program: In addition, such a period: Apple is Jordan B'Mo paying an as yet unnamed firm, probably TSMC, to build / tool / operate one or several ARM SoC fabs. As such this does require investments on par with Intel's. These fabs are designed to ramp production up to +500 million Apple designed Ax SoC's per year for the many iOS devices. This is going to hurt Samsung.On top of that comes the large investments in screen, battery and casing production. All these factors will give Apple a 5 year technology lead which can be continually updated and re-invested in to keep Apple continually ahead.With current macro-economic concerns in the global economy, and a slowing down evident in Europe and China, the only question is whether Apple will slightly reduce the pace of investment, or whether they will use this opportunity to use their surplus cash holdings to gain strategic advantages, and be ready when the upturn in the global economy starts. If so, it is likely in the next 12 months, Apple's profit restored to the previous high level of profits. By data, trends, market for the iPhone is cool, perhaps related to the market saturation, perhaps iPhone failed to please the consumer's favor. And Cook is heavily taxed by Steve Jobs continue to try to lay the advantage of the peak, as well as cater to the original consumer expectations But Jobs did not meet the requirements, such as the iPad mini, as well as apple itself starts digging peripheral products value chain, headphones, tape, protection covers. All the changes can be seen, Cook led Apple will no longer be using innovation and user experience to conquer the consumer and competitors apples. Via i dark horse By Ho Jin