Qianlong DXit overseas logistics started, the first to do foreign trade B2C, it is currently the largest. It was Xue Manzi called 'grandfather B2C e-commerce.' Its founder is a mysterious 80. Text / staff reporter 郭颖哲 bimonthly end of the party, several foreign trade B2C electricity supplier founder and partners from Google, PayPal, DHL and other multinational giants, leaving the hotel to continue talking and laughing. Sunset Lane, twenty-three ship moored in the port Dameisha not far. Nike Air Max Lebron 10 Low A boss may feel heroic, point to the sea, said: '! Look at that sea of Silk Road,' his gaze through the ship, only to see that a metal container inside the clothing, tablet computers, mobile phones, games cards, plastic flowers, note paper ...... these filling in the 'Made in China' in the blood erythrocytes to here as a starting point, the Pacific, the Atlantic 10 international trade aorta bubbling flowing faster than any previous era are far more fast. In the space-time coordinates trade supply chain and the financial crisis, foreign trade B2C is an underground sneak force long. Currently, Orchid Pavilion potential (LightInTheBox), Tai Lung Network (DinoDirect), DX (DealeXtreme), Milan net, Focalprice other major foreign trade B2C done fast, and set up thirty-four annual sales over 100 million US dollars, and He received ten million US dollars of investment. Among these, the United States said it would Lanting IPO at the end of the year. But to say that the size of the largest and most mysterious foreign trade B2C, or DX. DX is the first domestic B2C foreign trade in the true sense, founder in early 2007. withdraw from the eBay platform to do the whole network business, to advance the technology architecture, tough price war capability, low labor costs and skillfully deflected the rapid rise of Internet marketing techniques, 2010 which reached $ 200 million in annual sales and earnings, 'Little tens of millions of dollars.', well-known investors, Xue Manzi has teamed IDG shares. DX know little about the outside world, after Hong Kong guy Chen Lingjian 80 more mysterious, he rarely dealing with partners, has never participated in the meetings industry, has not seen the media, in addition to DX's early employees and individual current executives, few people have seen him . In a public muffled fortune boss in South China, Chen Lingjian some alternative low-key, like a Qianlong, hidden in the vast foreign trade B2C arena and dragon head, Nike LeBron X PS Elite not the tail, but always being constantly mentioned. The reporter interviewed the current general manager and marketing director DX Eulogia Qiu Zhe, reducing the DX family history and magic competition. Luo Jia heard that Xue Manzi said a single word: 'If you find out now who can give me a profitable B2C e-commerce company, I called him grandfather,' try to find Xue Manzi, and accompanied him to the DX visit. It was the sale of consumer electronics gross up to 100% of the time, is said Xue Manzi while viewing, while kept saying: 'I'm looking at e-commerce B2C grandfather ah Kyrie Irving ......' 'geek' Chen Lingjian are from many foreign trade B2C eBay shop open to start, the most magical than the DX turned to eBay sellers do rely on overseas logistics, we have accumulated hundreds of thousands of overseas customers and make up resources. Shenzhen narrow north-south, east-west strip from the closest subway station to the west of where the deep major stations to DX Xili town, but also to go down to the northwest about half an hour's drive. Here is a hustle and bustle of the industrial park, the new headquarters Skyworth, Epson, Olympus, and so settled in Xili Neptunus Pharmaceutical. But Chen Lingjian arrived here to start the adventure of foreign trade electricity provider, when it is very quiet, with plenty of cheap land do warehouse. That was in 2002. Chinese sellers on eBay that time numbered. Hong Kong Chenling Jian, another Hong Kong and a Taiwanese partner opened a few main game accessories shop eBay. RTHK living, they know sooner than other sellers, 'Hong Kong airmail parcel' - a kind of weight-denominated international express delivery, compared to China Post or UPS, DHL, it costs little to almost negligible, but The disadvantage is that there will be some loss rate, so they and the other eBay sellers to help send express mail, charge some fees. DX in the package sent to a folder in their advertising (direct investment!), Customers see a much lower price, is to force gradually Nike Air Max they all came. DX has been so profitable, when just on the line can also have thousands of single day. Is this courier, became the DX can achieve in the future on the basis of 99% of goods freight free. Of course, now, 'airmail parcel' is already electric district of Shenzhen's foreign trade, 'common sense' of the. Another one for Chenling Jian and his team apart is Nike Air Jordan 4 the rare 'sense of the whole network.' They did not meet in the jungle selling on eBay, but the network marketing to achieve the major US colleges and universities, especially those with a large number of local electronic obsession of otaku, and later even started his own forum, and active today. DX these tactics are derived from Chen Lingjian. It is said that Chen was born in 1982 or 1983, graduated from the Ivy League University, a specific way of knowing what a professional. Some suspect he read a computer-related professional, or at least on the network has a strong interest, because 'he is simply a technical genius.' There is an important evidence, DX from its inception to the present, orders more than doubled ten times (the average monthly order volume is around 13,000, the peak of the meeting 30 000), but it is still in use with Chen Lingjian originally written network architecture . 'Move forward, this site even margin, which shows prospective boss.' A DX old staff told the 'entrepreneur.' Because of this ability, DX does not need to be like mainstream domestic electricity supplier as several times a year to upgrade the system. Chen Lingjian 'God' more than that. DX employees often tell Chen website on the need to achieve a kind of function, but in two or three minutes and half an hour behind closed doors, ranging from time, Chen will be able to write good programs. But the network is also a weird geek entrepreneurs. Said Chen Lingjian arrogant, dictatorial and has a strong desire to control. In the company, he dominated all the core work: in the past two years after the establishment of DX, the company in addition to Chen, only a technician, just basic goods up and down aircraft. Chen even alone lump sum DX all network marketing. At the time of the founder of DX, the early years with the opening eBay shop partner has parted ways with him, he led a new team with a new name, but they still can get day thousands of orders just on the line when the DX amount, because foreigners are considered otaku Chen Lingjian slogan major forum English name Sonny.Chen. They believe that even for a website that he also still follow this always offer free shipping, ultra low-cost electronic products in Hong Kong guy. And these things to DX's employees are 'restricted area.'陈灵健 is a supply Air Jordan Outlet chain expert, he used an Excel table information flow, flow distribution of funds and human resources of all pipe up, together with the DX system under a single case, customer data, are the only one who can tune to see. He also cut the operating level work very fine, almost as far away from the downtown Shenzhen Xili built four thousand square meters of warehouses, labor costs low exaggeration. Chen Lingjian less laugh, nor how to speak, often alone in the office, in one of the few times in emotional expression, anger is the most common one. 'Pound the table, threw things around, kicked or kicking a hole in the wall.' A former employee said. Office atmosphere although not 'road to head,' but 'will not be enjoyable anyway,' the. This management DX natural barriers will be divided into Chen Lingjian inner world and others outside world, the former technology is king, the latter slash and burn. DX first two years at 陈灵健 rule, the warehouse manager a monthly salary of only 1,000 yuan, sales of salary touching as also less than 3,000 yuan, staff turnover is very high. 'The boss was amazing, our expectations from him too far, people who worked here generally have a kind of frustration.' Some people even make such an analogy, 'people are Harmony, we are the Green Paper on the train, he Yiqijuechen red in front, a back to find no one behind, folded come to us, very ill. 'Chen Lingjian leadership style, so that not only the Supra Skytop IV Foreign DX is very mysterious, one of us can not understand. Later, even some strange story. Chen Lingjian once through a reverse merger, backdoor listing in Hong Kong to make DX (EPRO, stock code 08086), but not a very good performance, and now the stock is still hovering around HK $ 1.35. Later, Chen on the 'wish to Nike Air Jordan 29 return home' on the grounds fade company management, that though there have been rumors of his departure cash. In January this year, Yi Bao announced that 陈灵健 has been appointed non-executive director. 'It's just rumors.' DX Eulogia current general manager of 'entrepreneurs,' said the executive team every week now operating strategy is still in communication with the boss Chen. Eulogia and Qiu Zhe in Beijing before, the Internet industry was born. These professional managers to the DX later, witnessed foreign trade B2C business in every aspect, to experience the kind of meticulous management system Chenling Jian hit, they had received the goods, when the customer service, and even worked in the warehouse packing workers. Eulogia frankly, the most prominent contradictions DX is to quickly establish a corporate culture, the 'people' of great importance in the era 陈灵健 lost back. Eulogia said, DX reason for the introduction of investors, is to regulate the company's operations. In 2009, after Xue Manzi and IDG Nike LeBron 11 investment, DX construction of the background IT system (Amazon's cloud services), treatment has improved over the middle, but the meticulous management style has not changed, the site is too late to do the optimization, because 'shipments too late. ' DX daily visits currently 50 million people (almost twice the Orchid Pavilion potential), there were 30,000 seasonal / day to 120,000 / day ranging from orders, more for the larger warehouse, but still feel not enough the goods as long as one, not 24 hours will be a warehouse, shipped across the Atlantic. 'Ultimate business' in the eyes of foreigners, DealeXtreme is a good name. Deal is that they often search for the word, Extreme represents the 'ultimate', linked together so that they can easily think of 'Made in China' price. Name as it were investigated DX business path, you will find it aptly fit the 'ultimate business' intention. It can only be explained by comparison. B2C trade to competitive differentiation is very difficult, which is not much difference between the first performance in the various sources. The industry's explosive growth occurred in 2008, the financial crisis caused a strong impact on the OEM, many Nike Air Max 2011 Hong Kong and Taiwan factory owners on foot, many electronic products, garments serious Yahuo, press t cheap. Special Assistant to the former president of Google China Guo to illness and others keen Womens Nike Lunar Hyperdunk Low to find overseas individual consumer demand for 'Made in China' is still strong, have rounded out the foreign trade B2C this piece of blue ocean. It is said, now sweeping the year to get Potter. The road outside the opposition's company, DX, Lanting, the great dragon net no matter where the headquarters of the supply chain will be placed in Shenzhen. Their website contrast, SKU (single product page) the degree of difference is not high, and it is easy to see Huaqiang North stalls large and small are still the main force available to them. In addition there is a problem of homogeneity. Although foreign trade B2C strong performance in the financial crisis, but the traditional manufacturers go containers traditional trade there is a strong dependence on foreign trade B2C for them like a 'online Wal-Mart', you can sell a lot of things, but the ability to digest a single product not strong. A Shenzhen-based notebook maker told the 'entrepreneurs' who sell the best of a laptop on the Orchid Pavilion potential, sales are only 3,000 units a year. But their stance on foreign trade B2C, supply is very problematic, 'Many SKU said death is dead, overseas consumer demand still, but can not get the goods.' Furthermore, since the license restrictions, private courier industry can not enter the overseas transportation market, and the cost of overseas warehousing is also high, these costs must be accounted for more than 18 percent on average. These are common bottlenecks encountered in various Lebron James foreign trade B2C. Through these comparisons, DX uniqueness to immediately emerged. Its product price and gross profit in the industry have a low name, returned to the customer free shipping on tens of millions of dollars in profits each year. Foreign Trade Association chairman Liu Zhiyong, said: 'Xu Lanting also after the listing will be ranked first in sales, but profitability in this matter, DX will always lead.' Eulogia to 'Entrepreneur' stressed: 'Low It is DX must adhere to. 'There are only the size of low-cost, large scale only profit. There is an image on foreign trade B2C saying:. 'Tablet production cost Shenzhen 300, take 200% of the profits only 900, about $ 145, which is white when the Americans pick up' cheap, cheap, cheaper, and this is the foreign trade B2C success and failure, to make overseas consumers to buy things online can have a Thanksgiving Day as impulse buying. At the beginning of creation DX, 陈灵健 will set up 'price match' (Search) function, consumers can see a section with the same DX products to sell at a lower price on another electricity supplier website, you can The system reports to DX, DX then immediately cut prices in order to ensure the same product is priced lowest in the world. Now this has become a standard feature of foreign trade B2C website. Another cross-border B2C website lightake.com with DX fought price war, founder Peng Kuo-tung said that the two sites have all the same game accessories sales, consumer non-stop between the two sites use 'price match', Prices from immediate concern around $ 19 Nike KD 7 Womens $ 14 before the truce. Luo Jia said: 'This is reflected in the consumer a good faith.' Even if consumers do not report, DX will own monitor prices, once found expensive, tone it down immediately. 'We have a lot of merchandise, 20% cheaper than other stores is a normal thing.' These advantages make DX in the procurement end early with a certain right to speak. We interviewed a lot of cross-border B2C boss admitted, DX was founded early, does have a great first-mover advantage, it can be stably on the amount of future orders to major suppliers, which is the key that it can gain advantage in the procurement of . DX is also an important competitive edge, although it emphasizes the richness of the goods, but does not blind expansion category. When just on the line, on its pages only 3000 SKU, the current page number SKU basically stable at around 30,000, compared to many claims to have 'a million SKU' B2C foreign trade is already a 'focus.' 'We do otaku business.' Eulogia said, 'game accessories, peripheral electronic products has always been our core products, mainly to do the rest of the long tail, not making money, their task is to stick users. But whatever we do more, it is around now. This user group, wedding, jewelry, cosmetics and the like, gross profit, no matter how high we can not touch. 'stable category make DX and supplier relationships are relatively stable and conducive to take to a relatively low price. But the real DX unashamedly from Chen Lingjian era preserved Internet marketing tools, it is very economical, and efficiency is very alarming. Mainstream foreign trade B2C marketing about three categories: forum marketing, SEO / SEM (search engine optimization and search engine advertising), there is the social network marketing is popular (use Facebook and Twitter spread). SEO and SEM are the main contribution Lanting site traffic, large dragons, almost all of B2C websites have done, the competition is less intense early resources, now Google ads as if into a bottomless pit, if you do not understand its complex algorithm, will be very burn money. DX in a way a 'forum marketing', namely through cooperation and discussion forums, the site-related product information, discount information exposure, and the different products pushed to different forums and user viscosity is high cost and low One way. According to Luo Jia saying, forum marketing 'In addition to manpower, there is no other spent.' But DX truly network marketing do not the same place that it operates an independent forum, gathered a large number of early follow Sonny.Chen top buyers, and kept pulling rely on word of mouth to new customers. According 陈灵健 design, free spirit of the Internet here are fully Cheap Nike Free Outlet reflected, DX employees are not allowed to delete from the forum of any sentence comment, the moderators are all consumers. In most sectors, the foreigners otaku discussing Electronics DIY, game, or even bragging wrangling siege DX ...... it runs now, behind some products to keep up with thousands of buyers post replies so viscous , so Nike Air Max Lebron 10 Low many foreign trade B2C boss envy. After 2009, DX also started doing social network marketing, their number has more than 90,000 fans. Entire foreign trade B2C industry is still running all the way. Google Suzhou Tiger people to do a survey and found that because growth in demand for foreign trade B2C orders quickly, a wedding garment workers labor costs rose to 10,000 yuan / month. After the delivery of logistics services company Quartet (founding team from Sinotrans Group) to undertake foreign trade B2C business, sales increased from 300 million a month to more than 3,000 million last year to the current 1.2 billion. Is transforming the DX, the main focus still have a day on the ship, 30,000 a day-to-bill is still far failed to meet. What a crazy time, this Qianlong, tidy flake, the fly.