Brand Manager for Timberland

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Claudia Lunati is a regional brand manager for Timberland in southern Europe. She shared this story – and incredibly beautiful images of our Timberland products:

Giovanni Gastel is a well-known international photographer; his uniqueness is his way and ability of interpreting still lives and making them sapatilhas timberland become THE story of the shoot. His shots “talk” and “step out” of the magazine, thanks to a smart proportion between reality and post production.

Max, a men’s magazine, recently organized a special insert entitled, “Timeless,” designed to showcase significant brands and products considered to timberland portugal be “immortal.” Timberland had the honor of being included.

For the special insert, we had an opportunity to brief Giovanni on the uniqueness of our iconic products (our yellow boot and handsewn boat shoe) and ask him to play around with new and innovative products we feel are destined to become legends (our Earthkeepers Mount Holly and Moc Toe boots).

The 4 resulting photos (seen here) were published in a premium part of the magazine and became part of an exhibition that was held in the centre of Milan. The 4 incredible shots are now hanging in a meeting room in our Timberland offices — the effect while entering the room is definitely breathtaking!

Any excuse for a party

Any excuse for a party: In honor of the changing season and the changing wardrobe that goes timberland portugal with it, Timberland hosted a series of Style Night Out events across the US and invited Timberland fans to join in the festivities.

DJ Lora sets the mood at Timberland San Francisco's Style Night Out.

Because (wo)man can't live on fashion alone.

From San Francisco and Seattle to Chicago and New York, fall-minded fashionistas came out to enjoy food, music and fun. We even had a personal stylist on hand to assist guests in creating their own winter wardrobe (with our Women’s product collection serving as botas timberland inspiration):

What winter blues?

If this doesn't scream "mountain chic," I don't know what does.

You can see more Style Night Out photos by clicking on the Womens tab of our Facebook page … and if you live in the Boston area, you still have time to get in on the Style Night Out event at our Newbury Street store on November 2!

Our thanks to Lucky Magazine and Nordstrom for helping us celebrate all that’s warm and wonderful about winter.

an environmentally-friendly product

These days, there are countless apparel manufacturers and labels out there that make their own unique eco-conscious claims. Problem is, nobody’s really on the same page on what truly constitutes an environmentally-friendly product. So what’s a consumer to believe? How can they make informed purchasing decisions when every company uses a different scorecard?

The answer is collaboration. Toward this end, an industry-wide group of leading brands, retailers, manufacturers, non-profits, academic experts and the U.S. Environmental Protection Agency came together to create the Sustainable Apparel Coalition (SAC) . The SAC is working to reduce the environmental and social impacts of apparel and footwear products around the world by developing common measurements and a common environmental understanding of products’ impacts across our industry.

To accomplish this, the SAC built on the Outdoor Industry Association (OIA) ’s Eco Index™, a standardized tool for measuring the environmental impacts of outdoor timberland portugal products (things like boots, clothing, tents, and more). The Eco Index™ evaluates impacts in six key areas of a product’s lifecycle: Materials, Packaging, Product Manufacturing and Assembly, Transport and Distribution, Use of Service and End of Life.

The SAC adapted the Eco Index™ for apparel in an effort to give brands like Timberland more control over reducing environmental impacts right from the outset, rather than relying on factories. Factories, too, will benefit from the Index, by having only one standard of measurement to respond to, rather than a different set of standards for each and every brand. In this way, suppliers will be able to focus more on solutions, rather than audits and testing.

The SAC’s adapted Eco Index™ is now being pilot tested in factories. The ultimate goal is to develop a tool that botas timberland can be used by brands and factories to improve the environmental sustainability of their industry, and by consumers to make more informed decisions about the products they buy.

To learn more about the ways in which Timberland is working to create its products with processes and materials that cause less harm to the environment, please visit the Responsibility section of our website.

Girlfriend Getaway Sweepstakes

The timberland results from our Girlfriend Getaway Sweepstakes are in! Congratulations to Charisse, who will be packing her bags and heading to the timberland portugal 2012 Sundance Film Festival with 3 friends, courtesy of Timberland.

Charisse’s winning photo — in which she and a girlfriend are showing off their best “mountain style,” was selected based on its creativity and originality, and for the strength of the message she included with her photo entry. See for yourself:

Aimee and I have traveled the world as volunteers and backpackers. We’re proud to support a company that is committed to protecting the environment and world while maintaining quality products. Timberland’s products cultivate a passion for the outdoors and give us the comfort to create our adventures in style. Please choose us to attend the Sundance Film Festival for our next adventure!

If you aren’t one of Charisse’s getaway girlfriends, don’t worry … we’ll be sharing the Sundance experience via updates, photos and videos here on the blog. Stay tuned.

Timberland Boot Company Eastern Standard Series

In honor of Presidents’ Day (in the US), we’d like to take this opportunity to highlight some of our own American-born favorites: the boots in our Timberland Boot Company Eastern Standard Series.

Eastern Standard 6" Canvas and Leather Boot in Tan Chamois (also available in black)

Made in Maine and featuring materials botas timberland sourced in the United States, our Eastern Standard boots are expertly constructed by local craftsmen and designed to be lightweight, durable, comfortable and beautiful.

Eastern Standard Plain Toe Chukka in Red Rum and Brown Suede (also available in tobacco)

Our timberland portugal founding fathers would have worn these well, no?

To learn more about the American lineage of our Eastern Standard Series and to shop the collection, visit our Timberland Boot Company website.

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