and retailers middle, active promotion products of theme of displayed and the theme of sales ideas; stressed single products Zhijian rich, and free of can match sex, and for consumers provides clothing match of again creation space.Demand for large scale consumption potentialAccording to China's fifth census data, population aged 12-16 years old at that time, there were more than 120 million people, 8.75% per cent of the total population. A person spending hundreds of dollars a year in order to, say, the enormous base behind salomon speedcross 3 discount
a billion market, or even a "multi-billion dollar cake." However, while many apparel companies agree that today's youth market large size of this market in the industry seems to be "demilitarized zone", there are currently few loud brands."If it is children who have not graduated from primary school, different brands on the market of
children's clothes, products, consumers afraid of can't buy the right products. But once the children graduating from elementary school into junior high school, a lot of parents just don't know what to buy your kids clothing, can only be selected from some casual clothing or sportswear right size. "One industry analysts believe, cheap adidas climacool ride
teen apparel market does a lot of business opportunities.Elementary and middle school students of a Beijing 100 ages of sample survey data shows that this group outside dressed in school uniform, there is a great personalized brand clothing needs. Survey shows that 30% of the respondents said they need three or four layers to cover the days do not have to wear school uniforms, 15% of respondents believe requires more than 7 pieces of clothing. Meanwhile, 80% of those respondents said at least once a quarter to buy branded apparel, whom 10%
purchasing behavior is calculated in half a month, and 30% brand clothing of the respondents purchase is based on a monthly basis."China's demand for 12-16 age group about adult needs between one-fourth and one-third, which is a huge market. "Industry analysts believe that there is demand in the market.According to domestic brands, trends, this market has also attracted the attention of the industry. Last year, semir (semir stores) fierce efforts in the children's market. Balla Balla semir clothes brand children's clothing in the original 3-12 on the basis of expanded 0-3 baby clothes and over 12 years of teenage clothing, footwear, accessories and other categories of products, win Sarabanda and Minbanda two Italy the high-end children's clothing brand dealership. Meanwhile, semir about children's fashion, and extends to the category footwear, bags, accessories,