”Coincidentally, the Hung Hing Hing Hong in the Red Group's century (Xiamen) supply chain company limited (hereinafter referred to as the century red) baby tongwen Park in terms of positioning and mode of operation are extremely similar. The only difference is that to play outdoor red targeting sports century. Its General Manager, Xu Lifen confessed that "cross-border e-commerce as a new channel of foreign trade, will be our main focus in the coming years. We should not only take advantage of cross-border e-commerce platform, nike suketo mid men's casual shoes
Baile brands Alex 'beleaf' becomes international, will also continue to integrate with other categories of sports brand. Our goal is to create the ' sport ' of cross-border e-commerce platform. ”Not only that, Xu Lifen said, "century Red also subdivide the different product positioning, such as riding, outdoor, sport and leisure a few main categories
will be the focus of our future development. ”It is reported that the earlier many cross-border businesses, through integrating resources, self-built store has achieved good results. Its representative LAN Ting Ji Shi, DX, dalong (Dragon stores), nike sb eric koston 2 blue
and so on. Difference is with them, above hold together for development of the enterprise is based on mutual cooperation and resource sharing among enterprises.Found journalists visited enterprises, many initial Wade cross-border e-commerce companies are seeking to more enterprises to cooperate with their peers, to build their own platforms. Baby Sling as a domestic brand, Jinjiang Fiesta children's products, General Manager Yan Chengxiao gives this kind of analysis, "compared to other industries the category of products, baby products more suitable for cross-border e-commerce, its volume and weight is controlled.
As we have our own brand for us, itself has a certain Foundation of international channels. This models is same with opening up the domestic channel, when you negotiate a channel resources, along with other products into the channel is relatively easy. Now, our cross-border e-commerce business or just running our own brand. Going forward, we are also planning to integrate more of baby clothes and accessories on to our platform, and also considers creating its own network of multiple brands. ”Using custom built platform precipitates to customer dataFor many enterprises in selected cross-border third party platforms at the same time, also built the mall's practices, many industry insiders said, pure third-party platform operation, can only be described as an international channels for enterprises to sell products, customer database could not be established, and for a company that wants to promote independent brands using cross-border e-commerce business is clearly negative. Therefore, building their own city, develop their own customer base,