Imagine this: a lot of keychains rattling in a fishbowl at your bank. Who really needs another keychain? But soon enough, you\'re twirling one in your fingers and marveling how strangely wonderful the rubber grip is. There is something subtly clever about promotional products. Sometimes they last a lot longer than the memory recommended reading of the networking mixer where you got them in the first place. 
At a career fair, I got so many branded pens that my kitchen miscellaneous drawer turned into a pen adoption agency. Most of them weren't good enough to write novels with, but every now and again one was just right—smooth ink and a comfortable grip. It's like finding a golden ticket to a chocolate factory, but it writes in blue instead of brown. Some businesses think outside the box. I got a branded bagel slicer when I left an insurance conference. This isn't a normal giveaway, but my Sunday brunches have changed for the better. The name of the brand? Right on the handle. Good choice. Every time I cut a bagel, I think about their mascot, who was a little quirky but highly memorable. Over and over again, useful defeats showy. Shopping lists adhere to the fridge, sticky notes stay on computer screens, and chip clips end up in every kitchen. Not many people post pictures of lanyards on social media, but if you give someone a thermal coffee mug, they'll post pictures of it in the gym and on the road. Getting something for free is a curious pleasure. You hold something in your hand, look at the logo, and maybe even laugh at a clever phrase. You put the stuff in your luggage anyway, even if you don't think much of it at the moment. It can take months for it to show up again, and then it's exactly what you need. Of course, choosing a effective piece is an art. People throw away cheap garbage. But the riches become a part of everyday life. Think about little umbrellas for city dwellers, power banks for long Zoom calls, or supermarket bags that can be used over and over again in eye-catching colors that make your eyes wet. If you can get your brand on someone's daily commute, you've won the marketing lottery. But things can get wild out there. At a convention once, I saw grownups elbowing each other to get little screwdrivers, and stress chickens (real squishy chickens that squeal) almost caused a stampede. People are consistently drawn to the novel. And don't forget how easy it is to grin. Some of my favorite takes were the ones that had horrible jokes or cartoon expressions on them. One cup that says "Espresso Yourself" still makes me laugh at 7 a.m. That's the key ingredient: choose things that people appreciate or at least don't mind having around. Add a little humor or usefulness, and all of a sudden your brand is more than simply a name. It's a moment, a little bit of help, or maybe a giggle on a gloomy Tuesday.
At a career fair, I got so many branded pens that my kitchen miscellaneous drawer turned into a pen adoption agency. Most of them weren't good enough to write novels with, but every now and again one was just right—smooth ink and a comfortable grip. It's like finding a golden ticket to a chocolate factory, but it writes in blue instead of brown. Some businesses think outside the box. I got a branded bagel slicer when I left an insurance conference. This isn't a normal giveaway, but my Sunday brunches have changed for the better. The name of the brand? Right on the handle. Good choice. Every time I cut a bagel, I think about their mascot, who was a little quirky but highly memorable. Over and over again, useful defeats showy. Shopping lists adhere to the fridge, sticky notes stay on computer screens, and chip clips end up in every kitchen. Not many people post pictures of lanyards on social media, but if you give someone a thermal coffee mug, they'll post pictures of it in the gym and on the road. Getting something for free is a curious pleasure. You hold something in your hand, look at the logo, and maybe even laugh at a clever phrase. You put the stuff in your luggage anyway, even if you don't think much of it at the moment. It can take months for it to show up again, and then it's exactly what you need. Of course, choosing a effective piece is an art. People throw away cheap garbage. But the riches become a part of everyday life. Think about little umbrellas for city dwellers, power banks for long Zoom calls, or supermarket bags that can be used over and over again in eye-catching colors that make your eyes wet. If you can get your brand on someone's daily commute, you've won the marketing lottery. But things can get wild out there. At a convention once, I saw grownups elbowing each other to get little screwdrivers, and stress chickens (real squishy chickens that squeal) almost caused a stampede. People are consistently drawn to the novel. And don't forget how easy it is to grin. Some of my favorite takes were the ones that had horrible jokes or cartoon expressions on them. One cup that says "Espresso Yourself" still makes me laugh at 7 a.m. That's the key ingredient: choose things that people appreciate or at least don't mind having around. Add a little humor or usefulness, and all of a sudden your brand is more than simply a name. It's a moment, a little bit of help, or maybe a giggle on a gloomy Tuesday.