Affiliate marketing is a performance-based digital marketing strategy where businesses reward partners (affiliates) for driving traffic or sales through their referrals. Affiliates promote products or services through websites, blogs, or social media channels and earn a commission on successful transactions. This strategy benefits both businesses and affiliates: companies gain exposure and sales without upfront costs, while affiliates earn passive income by promoting relevant products. Well-known platforms like Amazon run large affiliate programs that attract thousands of marketers worldwide. One of the key advantages of affiliate marketing is its cost-effectiveness, as businesses only pay for actual results. It also expands reach by tapping into new audiences that affiliates already engage with. For small and large businesses alike, affiliate marketing provides a low-risk way to boost sales and build brand awareness. In today’s digital economy, it continues to be one of the most sustainable and profitable strategies.
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