This four aborted startups case, would have been likely to succeed, but because the design of strategies or factors ultimately suffered terribly[IT era network, IT Times Editor's note] this year, the rise of a number of start-up companies, has fallen a lot of company funds strand breaks. On the road of entrepreneurship, both need chicken soup near the body, they have poison standing. Successful return success, failure, failure of normalization, watching others play, or to continue shouting slogans dry. This article is four aborted startups case, in particular, raised here, because they would have been likely to succeed, but because of some failure on the final strategy or design so that they suffered terribly. Failure of start-up companies have done what I. Dodgeball.comDodgeball is a mobile social application, but when it was in the release did not 'mobile social networking' that said, it is a little difficult. The locally-based social networks on demand with two flawed - if no smart phone, is not true; there is no social demand, nor established. Facebook in Dodgeball when released yet started, so their own power alone is difficult to tell you why you need to constantly refresh the page to follow your friends doing. Born in 2005, two years later, it was acquired by Google. Lesson: You might have a good idea, but the idea in the market demand has not been generally accepted, when developed can not succeed. Ⅱ. Gowalla.com this locally-based social network released in 2007, and in this the last few years, some of the indications are that the potential Gowalla is entirely successful. Gowalla also Published because too far ahead. At that time, the smart phone has not so advanced, so when people experience only Gowalla mobile terminal browser. Gowalla after the release of 8 million 3 took thousands of dollars in venture capital, and finally to $ 3 million to acquire Facebook. This fully shows that even get the investment, was acquired by the world's largest company, it is also likely to fail. In 2009, Gowalla and Foursquare these two functions are very similar application also debut SXSW; 2012 years and then unveiled at SXSW, Gowalla was taken over. Lesson learned: If you can not provide a particularly good experience, do not challenge giants. Ⅲ. Pets.com many Sturm und Drang and fall to the pet service class website, Pets.com is one of them. But now, the pet services category of the electricity supplier is considered to be a successful business model. So why Pets.com only hold it for two years? According to Cnet reported, Pets.com did not get enough investment. Pet supplies of freight is very expensive, so they can not not have enough competitive on price. Even if they discount sales, propped up by the number of sales could not compensate for the loss on the unit price. Founded in 1998, Pets.com had glory, he had also fought ads on Super Bowl. But soon, they and similar competitors have encountered the same problem - consumers do not seem willing enough to buy pet supplies online. If you can not have on the price, failure is inevitable. Lesson: Do not rush into the market to see profit, unless the data on revenues idea. Ⅳ. WesabeWesabe is Mint.com acquisition, it has now become a warning for other start-up companies. As for the cause of the failure, the founder of Wesabe in his blog wrote - in fact JORDAN very difficult to change people's behavior. Compared Nike Zoom Hyperdunk Low to Mint.com, Wesabe not only provide the same services, but also do worse. So in the end, Wesabe which even released the first, nor the last laugh. Wesabe interface. At the time of its founding in 2006, it Womens Nike Zoom Hyperflight PRMNike Air Jordan 10 has not been entrusted to manage personal finances online habits. Lesson learned: If you want to be a way to change people's behavior products, such as personal financial management Wesabe to intervene, and to do as much as possible to use. Counter-attack unicorn who have done what author | Tod Francis (translator's note: 'unicorn' Venture capitalists create proper nouns, especially valuation of more than one billion US dollars of start-up company, is currently active in different field, 'unicorn' total 107) There are 107 standing on top of the pyramid Venture Star, how embarrassed when they climb, the summit when there is more glory. They so successful, is that 'you read', can you read, and it may not be able to read them. So, you have to read it? For those over $ 1 billion company valuation, 2015 Latest Nike Shoes and have many discussions. Which has experienced ups and downs and many of them have grown unicorns, their development speed is not fast. Where we Shasta Ventures is a focus on early stage investments in investment company. We selected 32 high consumer value of the company to further explore A round of financing when they possess qualities. The study included the following 25 $ 1 billion valuation of the company and seven $ 1 billion valuation potential of fast-growing companies. I Nikhil selected in different industries have different sizes and start-up companies, and study their financing history, user attraction, growth, profit model, network effects, government regulation, market dynamics and team features. We found that these companies have a series of common advantages, a large part of which may surprise you. Let's take a look at what it has discovered. 32 Shasta Ventures analyzed 'unicorn' I. susceptible to negative business idea when a company successfully entered the one billion US dollars valuation of the club when their basic business idea and values passed clear enough ʱ?? But when the company is still in the A round of financing stage, the situation is usually not the case. Our research found that many high valuation company business idea in the beginning is very easy to negative. How many people open black limousine (referring Uber Black)? Who Live gamers want to play the game of? Why do people need a greater variety of cloud backup and cloud synchronization service, or read photo information disappears? Yet How many people would be interested in someone's home to rent a sofa live Airbnb co-founder Brian Chesky has publicly talked about this issue:?. 'When we first came to Silicon Valley, no one wants to invest Airbnb One reason is They think we're crazy. People think they absolutely can not live in a stranger's house. The idea is too weird. 'In a good business idea when you first hear or see will look not so good, it seemingly insignificant, or government regulatory barriers are too high, or the market is the initial assumption is not perfect. However, a successful company will try from the start, it will be their own business idea to perform very well, because this Nike KD 7 Kids is to lay the foundation for the future prospects of the broader market. Ⅱ. The traditional view full competition in the market believe that the Lebron James success of start-up companies is the use of bold innovative ideas to fill gaps in the market. But our research suggests that this is not the case, the most successful companies in our study which is a highly competitive market. In instant messaging, for example, appear before Snapchat and WhatsApp, we have to communicate through a variety of ways, but they are still able to win a share of start-up companies in the fierce competition. In our study, social and communication sector has the largest number of 'unicorn.' Another typical plate was trading market, Uber, Airbnb, Evenbrite and Instacart all belong here. Prior to these start-ups appear, called the car, booking hotels, organize events and Delivery department already have an established business model, but these companies by providing better and more convenient services to make their business flourish as wildfire ʱ?? The key is that consumers want to be able to have better products and services. Obviously, the existing large market Nike Air Jordan Women is likely to be able to provide new value for consumers and companies to subvert the technology. Ⅲ. Reshaping consumer behavior, our study Air Jordan 11 found that the company billions of dollars of valuation usually a better user experience to reshape consumer behavior, rather than simply to bring to market a new radical change. Such as Nextdoor, Square, Zulily other companies is for consumers to provide a new way to meet the original necessities of life - to establish contact with the neighbors, the use of credit card payments and online purchasing children's products. Every company's success stems from their unique understanding of the consumer and bring a better consumer experience. Compared Nike Air Yeezy II with other existing Dropbox data backup, storage and synchronization tools, the use of more simple and convenient; Tumblr is established based on the contents of the user interactive community. While this business model is starting to look a not outstanding, but helped Tumblr their products to distinguish from other similar products. Nest produced a networking capable, even better design, more energy-efficient thermostat. Uber taxi industry is to subvert the traditional business model, make travel more convenient and enjoy the ride. Ⅳ. Chushe lakes founder Surprisingly, the rapid development of the originators of these large-scale start-up companies are usually the lakes started his novice entrepreneurs, rather than experienced entrepreneurs. In the companies we study surveyed, three quarters are built by business people for the first time and operations. Among the company's industry, they did not succeed before the start of the glorious deeds, nor depth industry experience. They have the passion and the target consumers on how to service a unique insight on their own products. We have a new view of the industry is very important, because they have experience in the industry will be passing predecessors often experience restrictions, clinging to find what happened is impossible to do and why it can not succeed. Ⅴ. Free service experience Our research also revealed an interesting discovery, most unicorn companies do not hurry to charge their users when A round of financing, such as Twitter, Pinterest, Houzz and Nextdoor. At this stage, the focus of operations is established user base, rather than to make money. These strategies usually are the first company to focus on its clear customer value proposition, while increasing acceptance and participation of users. Once they have established a stable position in the Nike Air Zoom Flight The Glove market and be able to promote the use of a wide range of products, then revenue is naturally the next question they will consider. While most companies do not earn big in the early days, but we found a lot in the future be able to expand their business to a wider range of companies in the A round of financing, market demand for its products and fit is very high, or showing a strong The network effect. If you want to ask this study illustrates the problem in the end, it must have the potential to spawn a large company business idea stage in A round of financing is usually not so eye-catching. [IT era network, IT Times series] after a successful business model, there is no fixed model, the company behind the success of each of which has its own unique character. Many are people placed high expectations startups, eventually crash and burn in the end ended in failure, and those companies slowly lay off eventually get to make everyone shocked success. In fact, the decision to expand the company's ability to start small, competitive conditions and the industries in which the founder of its successful experience if these are not the determining factor, the key is to see whether the company can provide a new and outstanding for the broad consumer market by experience. [Editor / Zheng Xi]