BAT Big Three quietly build O2O Ecology, entrepreneurs how to find a godfather hold the thigh[IT era network, IT Times Editorial] China Internet's 'war' has entered the last year or two from the entrance to the incandescent flow of competitive markets. Unlike PC Internet market in hard-wide, electricity providers, mobile Internet market more in O2O. BAT quietly in the Big Three build O2O services ecosystem when entrepreneurs how to find godfather cling thigh? O2O concept since the rise in the country, this area became the most intense battlefield. Outbreak 'Hundred Regiments' O2O early prototype buy from the market, the US group, the public Nike Air Jordan 13 comment, rice around movies, restaurants and other living services Takeout fight; from living service platform 58, go to the market had to fight 'to the bitter end' to the travel service platform drops, fast subsidy war before the merger, the gradual completion of the domestic market from the contest O2O commercial capital, to the innovative model, service capacity Competition transformation. BAT three strong Momalibing build O2O service life services in the field of ecology, BAT top three have completed their ecological structures. Baidu established a rice + LBS entrance mobile strategy, Baidu CEO Robin Li said it would on the rice business in three years additional investment 20 billion yuan, to miss the taxi market Baidu, the move underscores the determination to focus on local living services. For Tencent, not only to connect all kinds of life services through micro-channel and two hands Q 'killer' products, but also by investing in public comment, 58 city, e home Jie company, opened the service in all aspects of life. Ali has just announced a joint investment of 6 billion ants gold dress incorporation of local living services platform 'word of mouth', the original Amoy little business included. The latest version of Alipay has enriched the social and O2O scene, add the 'business' and 'friends' two one entrance, Alipay Ali O2O therefore be seen as the main force in the battle. At the same time, O2O is moving toward the extreme vertical market segments, the emerging 2015 Latest Nike Shoes field of beauty nail, Takeout, domestic cleaning and other home birth beaver, hungry Mody, e home Jie outstanding entrepreneurial companies. Earlier this year, Takeout platform hungry completed $ 350 million E round of financing, the valuation of more than one billion US dollars. And recently, domestic O2O platform e home Jie announced the acquisition of the broker, CDH capital funds and other institutional brokerage spectacular mother up to several million C round of financing. It is worth mentioning that, Tencent turn C round from angel e home Jie, has always played a lead investor or investment with an important role in this area reflects Tencent optimistic. Under pressure, entrepreneurs how to find godfather cling thigh? Focus life service for entrepreneurs, whether it is BAT Big Three, or 58 city, public comments and other life service platform, it is difficult to match competitors. Faced with their pressure, start-up companies is to choose to live independently in the cracks, or timely seeking cooperation with large companies, it has become a must carefully consider the issue on the path of development. Through the observation of the industry, I found some excellent survival startups that do not exclude even take the initiative to seek strategic investment of large companies, to the aid of a giant resource support, start-up companies can advance card position, accelerate market size; and secondly, can greatly ease the pressure of competition from giants, reduce anxiety, focus on the business itself. In this case, to find the best fit of the partners is very important. Wish to take the current two areas O2O entrepreneurship hottest - takeaway and home economics, for example, explain survival startups. Holding one leg posture: seek complementary resources, hungry to break it takeaway takeout war O2O market has formed hungry Mody, the US group, Baidu takeaway Nike Air Jordan 3 tripod situation. Which is hungry to get public comment on what the investment, indirect Tencent cast; takeaway behind US group also has Ali's shadow; Baidu Baidu takeaway emerging as a strategic business, get after the $ 200 million financing announced operate independently. Due to the rapid growth of takeaway market size, the three start-up companies have seen the takeaway O2O new company's growth momentum. According to iResearch recently released '2015 Chinese takeaway O2O industry development report' shows that in 2014 China's catering takeaway market has more than 160 billion yuan, 9.51 billion yuan turnover O2O Takeout, 2017, Takeout Nike KD VI O2O volume will exceed 40 billion. To snatch gold takeaway market growth of three companies resorted subsidy war, Takeout hit the car market after becoming the largest burn battlefield. What hungry founder Zhang Xuhao that subsidies are not a permanent solution, but for the culture of early O2O market is very important. He has said that hungry subsidies it lasted three to four months, 'subsidy cost about a million a month.' More rumors that the US Mission Takeout monthly fee subsidy only amounted to 200 million yuan. Burn is to expand the size of the market means, hungry, what key success rise, it is the most appropriate time to get public comment Nike Hyperdunk 2013 on the investment, and to win the chance of independent development. Last May, it introduced hungry public comments $ 80 million investment, and access to public comment and data traffic in the catering business takeout area. Previously, high-end restaurants resources and urban white-collar consumer group, has been hungry for what's largest short board. Another one perspective, when public comment is also urgent to enter the takeaway will, if not this investment, it is to spend a higher price to US group PK, that it is hungry it will become extremely difficult situation. A year later, hungry to find the best partners of the daily orders from the 100,000 it jumped to one million, become the first takeaway industry. Hold the James Nike Air Jordan 5 Harden thigh posture of the two: focus on services + build barriers, key to success of e home Jie hungry if it reflects an example of partners and complementary resources for start-up companies have a great value, then e O2O home-cleaning business stories It becomes more tortuous vivid reflection of its founder more profound. 2013, e home Jie became the first to enter the field of domestic O2O platform. Founder Yuntao personal life experience, so he accidentally discovered the huge potential domestic market. In his view, the user has three pain points for domestic demand: Services standardization; 2 service convenience; 3 service security.... In this context, e home Jie taxi application uses a similar model, that also provides client-side and aunt App, allows users to bypass the intermediaries direct docking aunt resources. The first seeds of users from industry e home Jie, Li after the public trial in Baidu World Conference on its publicity. Subsequently, the media began a large-scale spontaneous reports, e home Jie even boarded the 'news network.' After several rounds of publicity, seed product users quickly rose to 3,4 Nike Zoom Hyperflight PRM million. Kobe Bryant E home clean but soon it committed two errors. The first is the aunt who rashly without uniform training posts, the uneven quality of service, customer satisfaction is greatly reduced; second mistake is to ignore the domestic O2O platform for dependence is generally low, the user is most likely single contact aunt abandon APP. Subsequently, Yuntao quickly upgraded products and business models. By adding members and integral system to ensure that users retain the core; at the same time in Beijing, Shanghai self physical stores under eight lines, for aunts unified training management to ensure quality of service. In the development of e home Jie, the company and other alliances, as the primary means to enhance the brand of fast, grab the market. 'Light Applications' in collaboration with Robin Li, Baidu has been the site publicity downloads doubled the next day; find cleaning function is to provide service e home Jie high German map embedded; cooperation with US corporations, the public comment, the Jingdong home so that every day can increase the amount of thousands of orders. According to e home Jie official said, the company has been led by the days wind securities investment, CDH capital, spectacular parent fund in the latest C round of financing, the value of Tencent win fund industry, DT Capital, DFJ capital with vote invest several hundred million dollars, e home Jie became the first to get the domestic sphere C round of venture companies. It also broke the previous 58 city into the capital market on rumors, Tencent joint venture life as a service platform, should the successful combination of the two, to change the industry structure will undoubtedly have a significant impact. Yuntao respond to this rumor, disclosed that after e home clean and 58 indeed conducted in-depth exchanges. In Yuntao planning, e home Jie This round of financing will be used for aunt recruitment, while the rapid business expansion to two, three cities. The next round of financing will be smashed on the user to create better and more comprehensive user Nike SB Dunk Low experience. Then the next round of financing, e home Jie will consider commercialization, in order to further the listing plan. According to the consulting agency statistics show more than up, in May 2015, e home Jie user attention to 4686's tied for first place, is ranked 58 in the second home of more than 2 times. Aunt help to user attention 1610 ranked third. From the original O2O 'dark horse' to now grow the highest-profile domestic platform, e home Jie to start-up companies to bring some enlightenment where I think mainly the following four points:? First, select the most suitable person alliance. In a few months after the establishment of e home clean, they get four million yuan Tencent angel investment. Then the three of financing, Tencent has also been cast to play the lead investor or with the role of this partnership in the history of the Internet is rare. Second, focus on their own development, not because opponents to change strategy. 58 e home clean and take home a similar pattern, rely on 58 city behind a huge user resources, but e home Jie believes that his bet on the housekeeping is 'his life', as this area accounted for 58 put the pit, Housekeeping not 58 success in other areas can do, so do not be afraid and positive 58 competition, focus on their improvement. Third, Zhicuojiugai. In earlier work, a team led by founder dare to take the initiative in transition, this determination is most scarce entrepreneurial team. Fourth, the establishment of barriers to competition. e home clean, there are two barriers, one is to grasp the core aunt resources, and the other is for domestic industry continues to in-depth exploration. O2O essence is to better connect people and services, highly fragmented service has proven to be an important trend in the future. This drama, despite BAT as is currently the protagonist expand the 'ecological grade' war, like hungry Mody, e home Jie and other start-up companies also have more opportunities to subvert the market structure. [IT era network, IT Times Editor] advent comprehensive mobile Internet era, every industry, including traditional industries are in Internet penetration is even subversive, but behind this competition is to data interpretation and understanding. We can say that the future will be no Internet companies, there are only data company. Crowded, winner, expect the market to give us the final answer. [Editor / Li Xiang] The author: Wang Changsheng, 'Chinese entrepreneurs,' 'Bloomberg Business Week' former science and technology writer, public micro-channel number: Wang Changsheng (ID: wangchangsheng110)