Best price electricity supplier dual 11 'enraged' five liquor factory, electricity providers and winery in the end who is the compromise to the price?[IT era network, IT Times Editor's note] annual two-eleven is the electricity supplier carnival, especially alcohol electricity supplier. But this year's two-eleven, with its accompanying name liquor distillery between electricity suppliers with full of gunpowder children 'war.' In recent years, the traditional channels continue to experience winter, sales channels to freeze market near the freezing point, the major famous wine enterprises encounter when remodeling industry territory, alcoholic electricity supplier but the sudden emergence of unexpected news again and again. Let the traditional wine prices had sworn activist, and electronic business platform to draw a line. 11 low-cost double the annual feast of immediate concern today. However, just a day after a formal complaint Maotai 1919 Trade and Industry Bureau in Sichuan electronic business platform Nike Kobe VIII alleged 'dumping.' The previous week, a rare wine prices also collective wine hydropower business platform in the form of a declaration launched round of 'siege warfare.' Maotai, Wuliangye, Jiannanchun, Langjiu, fen five wineries 'angry' to have issued a statement saying no to these electronic business platform partnerships in order to draw a line. Dual 11 big festival electricity supplier, the price is profit, manufacturers and electronic business platform on price differences widening. In the electricity supplier experts Licheng Dong opinion, the root causes of conflict in its destruction of the line manufacturers and distributors under the price system. But Li Chengdong also pointed out that a similar contradiction manufacturers and electricity suppliers in the appliance and other industries also appeared, but after the share of electricity supplier channels increases, manufacturers chose to supply electricity supplier, the home appliance industry finally formed online and offline Price unification, but the product type differentiation pattern. Electricity supplier: Various Best Price offend the electronic business platform liquor factory, had from last week these electronic business platform for promotional discounts dual 11 early exposure related. Southern reporter saw the Lynx, the Cape wine network to 53 degrees down to five retail price 499 yuan, 110 yuan lower than the current 609 yuan Wuliangye ex-factory price; The 10-year safflower Lang Langjiu low Price war is come and go, the wine will retail network pulled 219 yuan, but the pull-down 20 yuan to buy wine network to 199 yuan, while the price of 1919 was 188 yuan. And 1919 more for flying 53 degrees Maotai and Wuliangye 52 degrees crystal to a 'never seen before on Earth Best Price' --- 1111 yuan, again pulled down the retail price of the electronic business platform Maotai and Wuliangye. 'Electronic business platform is negated manufacturers, the root causes of conflict in its destruction of the line manufacturers and distributors under the price system, so dealers suffered under the line pressure.' Electricity supplier experts Licheng Dong said. Indeed, in the Langjiu Lynx official flagship store, 10-year safflower Lang with a bottle of 100 ml of safflower Lang 15 years, but the retail price of only 328 yuan. Undoubtedly a huge impact on the spread of the price Nike Air Max Lebron 10 Low system is enormous, which angered the five wineries, Maotai has issued a statement, on the one hand released his own line of official channels, on the other hand pointed out that these strong electricity supplier and the winery has no business cooperation relationship, its purchase channels unknown, if infringement would safeguard their rights. Reporters learned that, despite major wineries were called did not cooperate with these wines hydropower business platform, but most of these platform providers from traditional dealer purchase. 'Double 11 as the largest promotional holiday promotional efforts is normal, if modest price attractive to consumers is not strong, but it is only one day of the promotion.' For manufacturers of 'strong' position, 1919 Yangling chairman Jiang also a bit helpless. 'I understand the practice of manufacturers, Nike Air Jordan 7 but now fully competitive industry are developed by the manufacturer ex-factory price, enjoy full competition right terminal, the terminal can be survival of the fittest in order to continuously optimize.' Yangling Jiang said. For Maotai 'dumping' allegations, Yangling Jiang expressed regret, but not compromise, insist on double 11 after the completion of all promotional 2015 Latest Nike Shoes activities by law to respond. Winery: price wars can not do without the bottom line before the double 11, in fact, wineries and wine hydropower business platform related 'price difference' is little friction, but never aroused so much the manufacturers of collective action 'against.' Behind this subtle change electricity supplier channels are gradually being winery slowly starting to focus on, in this year's double 11 melee, liquor companies have begun to appear 'shadow.' Reporters saw the Lynx, including Yang, Langjiu, Wuliangye and other brands are made force official flagship store 'big promotion.' Reporters from the Lynx Langjiu flagship store to see for double 11, promotions, Langjiu is also very flexible. In addition to direct up to such fine old Langjiu 53 degrees 500m l, the original price of 148 yuan, 68 yuan shipping Carnival price; its price-cutting strategy in the implementation of portfolio sales. Nike Air Jordan 6 Women Yanghe an electricity supplier, he told reporters the South, from the beginning of this year Yanghe also do promotions for the double 11. 'Double 11 is a major festival, it allows the brand get great exposure within 24 hours, in terms of brand image display is a good opportunity.' The official said the electricity supplier. Reporters in Yanghe Lynx official flagship store to see, which in addition to the price of a certain margin of profit sharing, but also on some products to buy gifts promotions, such as sending Yang's imported wine, Yanghe Daqu like. 'This kind of promotion, we have to get it out in the middle of the profits to the consumer, although the profit is very thin, but not a loss.' The official pointed out that Yanghe electricity supplier price war can not double 11 no bottom line. Dual 11 spectacular: vertical electric providers also significantly below the price war so lonely, but also to profitability vertical wine hydropower business platform of bear more pressure. The person in charge of a wine hydropower South China business platform of Dong (a pseudonym) dual 11 V SO P Hennessy took as drainage, the Nike Air Jordan 9 usual retail price down more than 340 yuan to 308 yuan. 'Lynx Home Categories product has a rolling drainage bit every day, requires businesses to bring the most competitive products to drainage. In fact, we participated in 11 double, basically want to show their presence through this channel, fight rankings, enhance the visibility only. But Dong also very distressed. 'double play 11, basically to lose money. This year the price of Maotai and Wuliangye playing so low, how to play? Loss of a play that. Now we are a headache problem. 'Knowing that lose money, but only reluctantly Dong also said that to participate in.' Not to do business, as long as the amount of channels had to go try. 'The manufacturers were' exclusion 'of Nike LeBron 12 1919, after testing the waters last year, officially joined the war to double 11's.' Participation double 11, in fact, there is no profit, we do not see much of the day to achieve sales, just to ensure brand presence. 'Yangling Jiang said, if everyone participated in 1919 not to participate, the brand may be misread as if out; but if you participate, in accordance with the rules of the Lynx, to choose to participate in the largest product marketing efforts reporter observed after double 11: About prices, manufacturers and electricity suppliers who the compromise? the one hand, wine hydropower business platform at a loss to earn double 11 'crying', on the other hand also lead to manufacturers of 'condemnation.' double 11 so that the price on liquor manufacturers and wine-platform The difference is hugely magnified. So how to resolve the future of this price difference. 'appliance industry also dogged similar contradictions, such as Jingdong then started selling appliances, manufacturers do not want delivery, Jingdong only getting goods dealers by manufacturers ʱ?? 'Licheng Dong pointed out Analysys International analyst Zhuo Jun race south are reporters that there will be any one category at a similar contradiction electricity supplier promotion..' In 2012 - the first half of 2013, Asustek and Jingdong, Haier and Jingdong once had terminated cooperation, are based on the price of conflict. 'For now several large wineries have wine with those hydropower business platform to draw a line, Li Chengdong think, although there is a certain impact on the sales of electronic business platform double 11, but the impact will not be much. Licheng Dong pointed out that such sales on Lynx , Lynx has given consumers make a quality endorsement, manufacturers can not control the price of electricity supplier Nike LeBron 12 platform. But Licheng Dong believes that this contradiction only stage. 'according to the experience of home appliances and other industries, and finally the electricity supplier for manufacturers or give goods, and the price tends to online and offline Nike Kids Sneakers product unification, but the model of online and offline products will tend to differentiate products specifically for manufacturers will be to balance the line, the line of conflict. 'In fact, the liquor companies have also been concerned about this issue above Yanghe electricity supplier, he told reporters the South, Blue Classic series 375 ml packs are specially designed for the development of the electricity supplier channels, in addition to its own sales channels outside , also supply Jingdong electrical business platform, but Zhuo Jun tournament that such policies can only temporarily ease the pressure channels failed to resolve the contradiction between manufacturers and electronic business platform from the fundamental. 'For example, consumers are faced with liquor the same people, the consumer is under no points of online and offline. Also if it is developed specifically for products, may also have competing products with their original question. . 'In the race Zhuo Jun opinion, finally depends on the market share of online and offline to speak.' If the proportion of online sales channels can be up to 30%, in the face of online and offline brands spread problem is necessarily a compromise; but If the online growth is slow, the online channel for brands in terms of essential, must be electronic business platform compromise. 'Zhuo game Jun pointed out that if the online channel is a wine distillery future growth, will inevitably cause the winery to create new operating model rather than as they are now electronic business platform siege. View PK price drop or not to drop? Support electricity Company: 'Double 11 as the largest promotional holiday promotional efforts is normal, if the reduction is not attractive to consumers is not strong, but it is only one day of the promotion. 'Support winery:' electronic business platform is negated manufacturers, the root causes of conflict in its destruction of the line manufacturers and distributors under the price system, so dealers suffered under the line pressure. 'Electricity supplier experts Licheng Dong said. [IT era network, IT Times Editor] Chinese liquor has been a long oligopoly, closing of the times. Savage ban does not prevent the Internet age forward electricity supplier trends. Tradition wine enterprises need to face up to this trend and learn from the experience of some markets alcoholic electricity suppliers who, as to how to coordinate the interests of the traditional sales profit chain and online sales trends between It takes wineries and electronic business platform to eliminate confrontation, common layout. [Editor / Li Xiang]