Lenovo Mobile Why die? Brand awareness is also stuck in the era of Nike Kobe VIII technology, industry and trade; executive arrogance, poor execution[IT era network, IT Times Editorial] yesterday evening, Lenovo CEO Yang Yuanqing with mobile business executives made internal communication, for a loss of $ 370 million mobile services last year, Yang is very dissatisfied. He said it is 'our success on the PC experience, would like to use on the phone; our traditional experience, embracing the Internet age', resulting in today's results and condition. It is necessary to Change. The author Responding to Yang's internal speech, combined with his past contacts with Lenovo Mobile Business Unit, Lenovo mobile phone does not work analyzes the reasons. Just worked Lenovo Mobile Business Group President Chen Xudong. Lenovo to integrate mobile services handed over his hand Lenovo CEO Yang Yuanqing today issued an internal conversation fire of the National People granted Lenovo Mobile a business is too slow. One of the most explosive section of text is that 'this is not the PC era, just by operations, plus channels and brand advantages will win. What is needed now competitiveness has been completely different. I tell you that a few times last year, to wake up I wake up, I even Nike Kobe 9 Elite Low said that all of you take a hammer to knock unconscious, you too slow, in missed opportunities. 'This sentence really say too place. I was touched by this sentence, so I wanted to say something, to talk about from the perspective of a media observer Lenovo Mobile Why die. Prior to express their views, I have to declare a few points. First, the company where I WeMedia become too self-Media Alliance indirect channels of cooperation, where I was also reported by the media Bianews Lenovo Mobile. Interests and identity have to explain clearly, it relates to your ass in the end which side. Secondly, I say does not mean I will able to let things Lenovo phone line, so, in order to prevent in advance the audience shouted u can u up, no can no bb, I am the first to the media to their own identity to be exempt, media is an observer, please let me, it does not mean WeMedia will solve the problem, the problem Lenovo Mobile currently experiencing may be a problem faced by many similar businesses. Simply put, I declare myself an observer in this article, nor any other mobile phone manufacturers sponsor, the first word of a lengthy blocked. Well, I started to spray, Lenovo mobile phone why not. 1, who is using Lenovo mobile phone? I understand, okay mobile phone products, including hardware and experience, I say the technical parameters and terminology, and to let my readers can understand, I think I can give a product line of mobile phones Top. My dog is Apple, iPhone, whether hardware, or Womens Nike Zoom Hyperflight PRMNike Air Jordan 10 touch, or software service, are top. So Apple would be doing my first in my mind. Another phone, Andrews series score is not high in my mind. I used Samsung S4, is using vivoX5max, millet 4. Samsung series can play a negative score, S4 fully charged at home do not move it, go home at night to run out of power it yourself Hey, you can not uninstall built numerous dog feces application, depending on the consumer nothing. Since I firmly Samsung mobile phones are no longer used. vivoX5max and millet 4, which matched the two phones, each in modification of the system started operation closer to iOS, relatively smooth. Lenovo cognitive phone, I still stuck in the era of four-leaf clover, but also rarely see someone around with Nike Lebron 11 Kid Lenovo Mobile, may be our circle of people is not the goal of Lenovo's mobile phone users? All the brands are to pass through the product, I can see friends around these products with the above, there are OPPO, a plus and so on, but Nike KD 7 really rarely seen Lenovo Mobile. All Lenovo Mobile Lenovo Mobile seems to only be used to describe. Which, what model, no impression, remember. 2, brand awareness is also stuck in the era of technology, industry and trade. I am sharing the message after Yang Yuanqing, Lenovo is a friend of mine asked state-owned or private enterprises. Oh, I say that no matter what he is half as long as you do not think he is a mobile Internet company, is a failure. A, could not be sustained social marketing. Lenovo PC era actually done a lot of interesting spread, around 2008, there had been red this woman, love online classic case, at least seconds off other home PC companies 18 Street, creating a new situation in interactive marketing, unfortunately, failed continued in the mobile phone era, the limelight was the other 2015 Latest Nike Shoes brands know better social marketing away. B, peripheral newborn partner entrance, from a public relations firm unshakeable outsourcing. Times have changed, propagation environment has changed, when a company is listed Lenovo contribute at least 30% of the annual revenue, other partners, most can only be obtained from the company's subcontractors. Such benefits are stable, there is trust, not an error. Such harm is aging, stiff, the reach of the new generation. Of course, Lenovo Mobile is also very will play microblogging marketing piece hand often piles of ridicule a particular product, are very good. But most still a company to send a single, Lenovo's own public relations staff is responsible only for money market. Oh, the money of this action, it will be personal. ʱ?? ʱ?? Anyway, money capricious. C, can not see the negative, drop the media to get advertising only to their promising. Lenovo should be a lot of media of large customers, and not the negative, the negative stop you advertising, the media are the last situation is excellent, happy, in fact, really does not know a lot of negative energy of the problem, so that policy makers can only see the consequences of their own Well, they were anesthetized, since the hey, lying rivers and mountains is excellent hotbed, is millet, Meizu, vivo, glory stole the limelight. You are a huge business, afraid of what ah negative, the negative representing voices and topics, you think of the net is very, very good phone advertising, you idiot when consumers ah, you can cheat once, the next time you can cheat? Millet the hottest time should be negative, tear force most of the time, the negative more, the boss can see the fire, can be in the front line, Okay, estimated boss of Lenovo mobile phone only to see a variety of positive, fire trenches are in someone's home. Take money off the negative, newspapers, magazines, network with one peacefulness, you already see from the outside sound, which is to take money off himself. 3, executive arrogance, poor execution. Or take the case to speak, they are the real thing, you know the phone contrasting Which in the end is strong. A, there was time to Beijing haze struck last year, the creative department suddenly thought of an idea, ready to do a h5, let users participate, call readily beat Beijing sky mad people, I find it very funny, everyone has the heart of Joseph, Everyone loves to show off his own based on the suffering of others, which is the core communications, allowing users to cool or accurate. After the program line, sales colleague reminded me that this is not to sell, shoot sky may not use the phone ah, who took the blue sky at this time is good, it does not mean that this phone Niubi it, though not with this phone shoot, but at this time belong to the occasion, will let users find the brand you have an idea, mobilize users understand emotions. So I immediately expressed our two mobile phone brand idea and creative marketing. Micro-channel era is good, I was in the micro-channel, direct point-to two executives Nike Kobe 9 Shoes of communication, one of them said yes we think there is no news until the last day, another group nothing to say immediately pull This thing is interesting we do it. So we did and this. Where a company called Lenovo Mobile, another called Huawei glory. People all over the sky and clouds of gas have uploaded local Beijing people. Did not last long, the next day Beijing cleared up ,,, this game if it is played or gas Beijing people do not go, we'll modify the theme, to sample other tinkling Joseph, Beijing Intuit Mody sky, so people turn Beijing Joseph began tinkling show off. ʱ?? ʱ?? This is just a small case, but social marketing is actually fragmented marketing, every day, had wanted to hold a big start from zero. B, say the second case. Since 2014 we hosted the annual meeting of the media, then vivo is always like, we are a media platform, of course, hope to allow more people to set up the stage singing, some manufacturers say that you have vivo do you still looking for us, but the other one still they expressed their willingness to participate, no matter who is the sponsor. The media is responsible for set up the stage, how you singing, how to sing the play, it is your skill. But if you want to say exclusively, this kind of thinking wrong. Market was a big and exclusive lifetime he holed up in a corner, meaning it? That I tried several times to contact the vendor, or the executive, finally let me put the mail forwarded to the secretary, said the secretary will contact us, Until now, the Secretary has not linked. Oh, now there are so clear what the boundaries of Party B, ah, friends. ʱ?? ʱ?? I am now confused me in the end is the Party or the Party. In addition, a firm is glory, glory has left the post of CEO Liu Jiangfeng came to the afternoon of the venue, the audience accepted the barrage, users then sometimes very direct, but in fact is to give a user access to. Now Chinese mobile phone manufacturers in addition to millet, vivo, Huawei series phone user should be widely mentioned brands, why? Not loaded to force, ground gas, the boss appears in the trenches listen gunfire. Turn grief into strength, in case of negative general trend is that the story is reversed. are you ok? do you nike? especially Nike Zoom Hyperdunk Low what you do not laugh again Lei Jun, and this is precisely the reverse plot close to the people. No one likes with the public leaders, you rearm, and then loaded you can not see your toes up. I liked the domestic mobile phone millet, vivo, glory, a plus, they are playing and the Nike Lebron 10(X) user, and the user even flirting. Do not divide what is now Party B, do not divide what manufacturers and users of. God's voice is growing, consumers are increasingly smart. You rearm, and then loaded to put their equipment into it. Conclusion: La miles winded said a lot, just to see Yang explosion models Mail felt like it, I think this message worth spreading effect earnings Lenovo Mobile brand budget year brings even more. I saw those ads, I will not discuss, just watching this explosion models internal conversation, I feel a bit mean. Why? He touched my emotions, I'm just a user, no emotional resonance and emotional communication, allowing users to give you what you pay for it? Of course, in fact, I think at heart, talent in every generation, the leading position three five years. A business can not long be the industry's first, you gotta give the new king chance, enterprises will decide the future development of the gene. But the opportunity to associate the new king a little more. ʱ?? ʱ?? Coaching change, such as tool change, I wish the new coach Chen Xudong luck. [IT era network, after IT Times series] Lenovo recently irritated. June 1, Lenovo Mobile Business Group coaching change, Chen Xudong Liu succeed post, two days later, Yang held mobile business executives will be internal communication tone sharply pointed Lenovo mobile services drawbacks exist, but proposed future requirements , presumably in a very long period of time, the mobile business group is bound to a great pressure. And then set after Chen Xudong, Lenovo's overall transformation may begin, and the integration of Lenovo and MOTO mobile phone business will be a top priority. [Editor / author] Chen Liang Hao as a founding member of the Media Alliance since WeMedia and WeMedia New Media Group CMO. Micro-channel public number: pipapong.