Ma Tencent game still is the backbone of the empire, but now it has two worries[IT Times Editor's note] went to a fortune-quarter report 2015 Latest Nike Shoes of the day. Each Internet companies have flaunted their own 2014 Nike Air Jordan 12 second-quarter earnings to investors to hand over transcripts, Tencent in which regarded leaders, continued excellent performance, total revenue reached 19.7 billion yuan, the online game is thriving, up to 110 billion yuan, reaching 55.8% of total revenues, the game is easy to see the importance of Tencent. But the Nike Air Jordan 13 author never CPIC Jun Shi Tencent brisk earnings were found hidden online games. Let's look at Nike KD V Elite Low his interpretation is reasonable. August 13, Tencent announced its Q2 2014 earnings, total revenue of 19.746 billion yuan ($ 3.209 billion), growth of 7%, an increase of 37 percent, driven by growth of abnormal brisk game. The second-quarter online game revenues increased 7%, reaching 11.081 billion yuan, mainly due to revenue growth in the smartphone game with the micro-channel QQ Mobile driven on, Tencent mobile games revenue has reached 30 million, accounting for refrain online gaming revenue. Computer gaming revenues decline, chess casual games decadent trip contrast Tencent Q1-quarter earnings, the overall online games revenue growth from 10.387 billion yuan to 110.81 yuan, of which mobile games revenue growth from 1.8 billion yuan to 30 billion yuan, from the network if we middle income minus hand travel game brought 1.2 billion yuan increase, you will find Tencent gaming revenue in the non-hand tour negative, a decline of 5.06%. Tencent interpretation is on computer games, companies benefit from new games (such as 'against the war' and 'Sword of Hope') contribution and the growth of 'Heroes Union' in Chinese and international markets in the earnings report. The company will continue to enrich MMOG and casual games portfolio and development of new games in different categories, as well as the introduction of the new piece of information is important to the game. On the current data, although Tencent launched several new games, DNF, LOL, CF also won the global online gaming revenue ranking the top three, the entire end Tencent travel market share is already over 50%. But the undeniable fact that revenue growth accompanied by hand travel at the same time, end the whole tour has begun to appear in the doldrums like, Tencent can not escape this dilemma. Tencent computer games revenue decline and casual chess game move is also to a large extent fragmented relationship. Not long ago, Burson-Marsteller Interactive released first-half results, the abnormal brisk mobile gaming revenue reached 241 million yuan, an increase of 159.6%. Burson-Marsteller Interactive driven by rapid growth in the overall performance mainly from the two games: 'Texas Hold'em' and 'Landlords.' Thousands of international success in the recent Hong Kong ipo, deep plowing years JJ chess strength has also been listed, there are many less well-known but muffled big money chess game platform. Board games for all ages, the market is large enough to expect China's overall user scale up to 300 million to 400 million people. Moreover, long-life chess game, ARPPU value (average revenue per paying user) is stable and can bring a very stable income. From the user's perspective, the user will have a higher quality of chess games to maintain a high degree of loyalty, Nike Zoom Hyperdunk Womens Nike LeBron 11 Low because of the relatively fixed chess game play, once the game experience to meet the needs of users, power users migrate to other similar products will is relatively small. According to the game working committee, CNG new game study jointly issued the '2013 China Game Industry Report' shows that in 2013 the entire mobile gaming market was 11.24 billion yuan plate. While in 2017 China's overall network chess game market is expected to grow to 8.6 billion yuan, just a chess game would be able to market segment and in 2013 the entire mobile gaming market comparable to such a large market of any game makers can not ignore. Network chess game this big cake attracted many game companies to join, in addition to Lianzhong games, Boya interactive, Polk City and other R \u0026 D operations focused on chess game manufacturers continue to lead, but a number of strong channels and platforms will also want to join. Who in the world was moving end, this word is also put on the chess game is not an exaggeration. The report shows that mobile chess game market in 2012 will be 140 million yuan, an increase of 7.9 billion yuan by 2017, a CAGR of 123.9%, in the entire network chess game market, accounting for 90.8%. The next 2 to 3 years, moving chess will be the main market of the entire chess game. Who know almost friends, in Why I put 'mobile QQ games hall at the end of the decline? 'This is the kind of answer the following questions: can not say' decline 'word, can only say that Tencent is too many products to pick dazzled, when cool running every day, all three hundred million of monthly income, you expect Tencent also how to spend big again efforts to integrate such a thankless tasteless --QQ hall. TX No phone operator intervention chess, or how to say no intentions to intervene, it's just the end of the original PC game, there's a slight change to change it into the phone, its revenue and popularity totally dependent on the number of its players. Only when the TX real intentions to re-integration, designed to meet the mobile phone interface chess game platform, other companies will be more difficult to intervene. You may not understand why I would say Tencent do not mind. Because when I played Ipad version of QQ Landlords, I actually found the resources it uses and actually most of the Android version of the same, Ipad version Landlords simply an enlarged version of Android. Currently real intentions towards the development of the mobile phone chess only liberal arts, palm, JJ, a few. But the real platform of the company now, no one. So the market is still there, the phone giant chess generate the actual situation I currently observed, probably two to three years, I said, referring to the giant chess most popular games of the market occupied, while other companies Access SDK can not even attract the players when, that most of the players are stuck when these chess companies. Tencent mobile QQ games hall strategic process, Lianzhong, Burson-Marsteller, JJ chess games and other mobile platforms have already grown up, ARPU value is low, high user stickiness, better grab players fragments of time and other advantages make mobile chess game more welcomed by the users, which can quickly dominate the market. Tencent games hall as the absolute end of the oligarchs PC chess game, but now it seems Tencent oligarch status moving chess game platform collapse. Besides chess game platform users a high viscosity, high migration costs, and the game of sociability is very low. This Tencent is a big blow, which in my opinion is the most important factor of computer games Tencent decline in revenue. Mobile gaming inflection point occurs, distribution bottlenecks hand Q Tencent micro-letter management to disclose in the coming quarters, hand travel business income will be in a stable condition in a conference call, further explanation is needed because the current value to the user experience, and will accelerate the introduction of new game, and the introduction of more third-party games. This interpretation also makes Tencent even published a very rosy earnings report, the stock opened still down, today's close was down 3.1%. On mobile games, the company's revenue Nike Air Jordan XX8 has reached a certain size, also made in the release areas leading market position. Total revenue QQ and micro-channel Mobile Smartphone games in a corresponding increase in the second quarter of 2014 to about 3 billion yuan, reflecting the number of paying users, ARPU (driven by the moderate game) to promote and increase the game. App Annie reportedly announced that as of July 2014 monthly are all Chinese iOS App Store for free download at most times, the highest income publisher. The biggest problem is perhaps the pendulum in front of Tencent social networking users have stopped growing, while mobile gaming platform increment also did not quite that optimistic. Tencent executives interpret Q2 earnings report, focusing on the second half of Tencent plans to expand revenue growth rather than user activity and games combined, the next two quarters Tencent's mobile gaming revenue compared to the second quarter of 2014 They were broadly stable. 600000000, 1800000000, 3000000000, Tencent mobile gaming platform revenue growth is indeed very impressive, but Tencent game from the KPI target of 12 billion this year, there are 7.2 billion needs to be done, continue to follow the current growth rate which may not be the problem ʱ?? But Air Jordan 11 another fact that we want to see is, Tencent application treasure market share reached 24%, the game distribution revenue brought in the end application treasure much, Tencent did not announce it in the earnings report, which may only have a considerable body etc. 360 after the amount of the earnings announcement, we can see what. According to the analysis of data organization TalkingData, Tencent mobile games overall installed capacity and average monthly active users began to decline after April reached its peak, Nike Lebron 11 Kid and in fact in front Appstore ranking list games 20 games, Tencent system has a certain number of games degree is declining. For now, personally I feel that the only concern is that, in the application to remove treasure factors, Hand Q and micro-channel gaming revenue growth whether to keep up with the high growth rate of the overall market. Micro-channel has an absolute advantage quickly occupied the mobile side, Tencent mobile gaming industry is expected to enjoy huge growth space to bring dividends. But the mobile game business is still heavily dependent on traditional games realizable model, Tencent mobile gaming increment mainly micro-letter game. ARPU and nature of the player's game is a direct relationship. Unlike traditional PC terminal and other mobile gaming APP, micro-channel active users, primarily for high-end crowd the city. We believe that part of the customer base needs to relax main fear is difficult to build large virtual goods consumption habits. - Snowball Mouxin Jun addition, Tencent hand tour of ARPU now somewhere between 100-110 yuan, 240-320 yuan compared to the end there is a huge gap tour. Tencent is how to enhance the mobile gaming ARPU value increase compared to the number of users actually more important. Tencent mobile end dual-platform covers the China basically has all Internet users, although led by Tencent, a large number of non-gamers into casual gamers, a lot of casual gamers evolution severe gamers, but Tencent's traffic and user import capability is not unlimited a. Tencent has actually seen the distribution bottleneck social platform game, where in addition Nike Air Jordan Women to this application has opened up distribution channels treasure, but the application is currently very dependent on the user treasure micro-channel and Q platform hand imported. Many travel only go hand Tencent application treasure download, but users do not play with Tencent's mobile gaming, perhaps the application treasure development will be a problem. Qianjun Games founder, said: Tencent's business model is actually a Facebook, Twitter, and integrated business model of Nintendo. Revenue actually the game and not endless growth, perhaps Tencent, now is the time to begin to develop the advertising business. [IT Times Editor] Although Tencent micro letter brought a high premium brand, but on the liquidity is still relatively weak. Tencent's online games, the micro-channel has not yet matched the number of users to achieve liquidity, the future of this still is a very big market. Tencent also seen this seemingly being on the micro-channel for deep layout. As boss of the Chinese game industry, coupled with hands Q and micro-channel booster NO.1 of social status, Tencent's future is still underestimated, the key is to look at how to play it a few trump Ma. [Editor / Feng Min] Author: Jun Shi CPIC, technology blog authors, micro letter: lijunhust