It is favorable for the capital market and derivative there is no future, being criticized, 'circle of friends sellers' how to 'whiten'?[IT era network, IT Times Editor's note] in our side, a lot of acquaintances to become businessmen agents, forwarding advertising have been common circle of friends, many electricity providers have also fought derivative, we have adopted the official micro-channel public account first tripartite platform or access micro-channel shopping and other ways to cut entrance derivative. But also brought scraper, fraud and other issues. Derivative evolving in the adjustment, then they are criticized 'circle of friends sellers' how to 'whiten'? How to create rich business friends circle from the beginning of the year Miss Bai became a derivative agent, after getting goods from the top agents or manufacturers to promote the sale of homemade masks and other skin care products on the micro-letter circle of friends. 'Price reached 300 yuan of goods, the cost price may be 40 yuan, but the domestic manufacturers to agents who are layers of Yahuo, a pressure of up to several hundred boxes shipped. That is, the derivative of domestic agents do mask, simply not to sell products, but to make the agent the difference, for example, an agent getting goods 45, sold 55 two agents, two agents to sell three agents is 65, so the final price up to several hundred dollars. 'Miss Bai for Southern reporter complained, her business model has been criticized by the outside world as' pyramid schemes ',' press a lot of goods in my hands, there are no longer marketable, and finally shipment to drop in my own hands, He lost more than 30,000. ' However, the same circle of friends scraper, Guangzhou Miss Bai Linghuang sell South Korea, Australia and skin care products, the first month of the turnover to 60,000 yuan, the first month of more than 20 million. After establishing the trust and reputation, turnover snowball doubled. 'December is expected to turnover of more than 700,000 yuan, the profit margin is about 15%.' Wong told reporters on the South are, she also won the Chamber of Commerce awarded the 2014 micro derivative Innovation Award. Today, surrounded by acquaintances become business agents, forwarding advertising have been common circle of friends, which accompanied the rise of microblogging, micro letter, SNS and other social platforms, user interaction in the huge credit, based on the combination of product information and user to generate commercial benefits in the form of electricity supplier called derivative. Analysys think tank released '2014 White Paper on the development of micro-channel shopping' shows that in 2014 China mobile shopping subscribers exceeded 300 million, the growth rate of over 35% this year, mobile shopping transaction size approaching 10 trillion, Womens Nike Zoom Hyperflight PRMNike Air Jordan 10 an increase of 270%. 'Social + electricity supplier' seems to have become the new direction of development Nike Air Jordan Women of each company to break 2015 Latest Nike Shoes through the bottleneck, with the continuous development of micro-channel optimization, derivative will become important social electricity supplier entrance. Analysys analyst Lin Wenbin south have told reporters that the traditional retail store (a good location and flow forming district) and the PC end shopping platform (Platform seller operational organization, aggregation and distribution of traffic) have shown to the store and platform characterized by the Centre. 'Based on the close connection with social, mobile electricity supplier sellers by micro letters, phone QQ and other social media, through content aggregation fans maintain, establish' mutual powder 'relationship of trust with consumers, unknowingly be sellers, in order to achieve increase sales. 'purge those roots blocked the large right, in derivative world, holds many lessons for achievements more telling than rely on fortune. Meeting skin is the first micro-channel access to Nike Zoom Lunarposite electricity providers, but because the operation is complicated, poorly viewed, transaction inconvenience and other reasons can not achieve the desired results. But this time to test the water first hammer has become important to promote a wide range of derivative layout unfolded. Then, many electricity providers have fought derivative, they have adopted the official micro-channel public accounts, third-party access to micro-channel shopping platform or other ways to cut entrance derivative. Millet is a typical example. Millet by means of third parties, official channels to be converted to the user's own micro-channel fan. It is reported that millet cooperation with micro-channel sales millet phone 3, micro-channel on sale the same day, only 9 minutes and 55 seconds, and 150,000 units were sold millet phone 3, open an appointment six days time, there are more than 20 million people browse micro-channel special page, 193.8 million successful appointment. However, the 'refresh' issue after another. By the end of 2012, said the beautiful letter carried by the micro-discriminatory Nike Kobe 9 Shoes bombing, a variety of psychological tests full circle of friends, sharing a chain reaction formed in less than a day overflowing entire micro-channel 200 million users. Thereafter, the micro-channel large quantities ban large roots, has repeatedly lowered the upper limit of the number of micro-channel user's friends. Southern reporter learned that the micro-channel public platform on August 18, 2012 release, was successfully registered as long as the public number to complete the authentication information can send three a day. But with the gradual increase in the number of users, a growing number of public numbers and personal circle of friends evolved into a platform for advertising, purchasing, etc. Like constantly refresh point. Subsequently, Tencent side said, to protect the user experience from start to limit the amount of information the public Publication, and will be divided into public number subscription number and service number. Derivative commodity refresh policy adjustments after the really reduced a lot, but just do not write the text and send pictures disguised way of marketing are still active in the micro-channel circle of friends. Finally, Lebron Slide 2 Elite the 'Typhoon' hit the. 'Queen derivative information dissemination shoddy counterfeit goods through the circle of friends and other acts will be banned once discovered some functions, the cumulative number of public 'collection praise'' four times, will be frozen, and other permanent Feng Ting. 'Micro-channel so declared.' All this can be seen in the micro-channel-like circle of friends C2C intends to curb the development of derivative ecosystem. 'Insiders south have told reporters that the fight against micro-channel marketing behavior, in fact, is micro-channel micro-Bo lesson, steadily derivative of apprenticeship strategy. Evolution is always a lot from C2C to B2C to C2B problem, but micro-channel shopping demand is still very Great. in July 2013, the long-silent introduced micro-channel available to buy after the public account called 'micro-buy' test the water of micro, users concerned about the account information, but inexperienced closed. January 2014, micro-channel 5.2 the introduction of micro-channel version of the temptation mall market, Tencent's easy fast network for the provision of goods and services after the initial victory, Tencent electricity supplier participation recapitalization chiefs fought Jingdong Mall also saw the opportunity to derivative markets: in May 2014, Jingdong in micro-letter user interface access the first entry in the 'discovery' screen original 'circle of friends', 'sweep the', 'Game' and other options, the other set up a 'shopping' option as the exclusive entrance Jingdong, Jingdong direct communication . Mall after the first micro-channel access entrance, Jingdong micro-channel 'shopping' entry level 618 anniversary activities during the one-day turnover compared to the previous two entrance turned 8 times; more Jingdong's pat self on the line since the micro shop , scene shop operator has reached 10,000, single-day peak of orders amounted to 60 million, accounting for more than a pat on net sales of more than 30% of the whole station. After more lively, with the way Tourism is also the official access ' Settings 'interface' wallet 'secondary entrance. Now micro-channel Kevin Garnett Shoes secondary entrance has gathered a bit taxi, Jingdong, the same way, the public comment and other platforms derivative as a major supporter of micro-channel independent construction derivative ecology. And in 2014 June micro letter also launched the 'micro-channel shop,' the official build autonomous derivative structure. Operating from individuals or businesses public number Derivative mad scraper is remediation, to launch its own micro-letter 'micro-buy' inexperienced closed to all high-power Suppliers access micro-channel entrance, to 'micro-channel shop' Restructuring micro enterprise business platform from easing to tightening, never control to rectification, from C2C to B2C and even to C2B, derivative ecosystem policy in micro-channel platform constantly adjust, and gradually evolve. QianJing a vent in the next three or four lines? So, the question is, is favorable for the capital market and derivative there is no future, being criticized, 'circle of friends sellers' how to 'whiten' ? derivative can be classified based on micro-channel service number B2C derivative and friends micro C2C shop, mobile social networking is a derivative core circle of friends sellers certainty reshuffle, eventually becoming B2C derivative individual distributors, but B2C derivative will become the future mainstream business model. 'B2C derivative basic conditions mature trading platform depends on a sound basis, social distribution system, social customer relationship management system and perfect after-sale rights protection mechanisms. Optimistic estimates, the next possible proportion of retail outlets in the traditional electricity supplier 30%, derivative 30%, 40% of the proportion of the line assignment. '孙涛勇 told reporters the South, while the pat micro shop for Guo Bin in an interview with Southern reporters said that the future of derivative long-term customers in three, four, five cities.' Three lines to five cities of customers every day they have more APP Internet time, for such Nike Lebron 10(X) fragmented flow, the flow rate is even higher than a second-tier cities, third-tier cities have an annual activity following a 50% increase, micro-channel, microblogging these have a social element The APP in the third line to the five lines of the city easier to spend. 'Guo Bin suggested that future derivative play should be the center of the + binding to the center, because the simple to the center of the boot process will be relatively long, that get fans precipitation takes a long process, but also on the management and trust will be challenged, requiring drainage through the center of the entrance and to the center of operations to quickly start planning the topic: Xiao Xin written: Southern Reporter intern Liu Xie Mo Yan Zhu Rui instrument four pain point Paipai micro shops charge Guo Bin that the derivative is mainly encountered several challenges, one ERP system, derivative products to how to show in one place; followed by management, for a small business is concerned, if you can not find your repeat customers, you You can not repeat the secondary marketing, then you lose is pulled into a new customer than bigger price; third is Air Lebron Slide to guarantee payment; the last one is a marketing tool, the current situation is the business needs to continue to register each platform accounts , and then continue to send a link to each platform, so that each transaction generates a platform, very tired. [IT era network, after IT Times series] micro-channel electricity providers because there is no unified platform management, just let all kinds popular counterfeit counterfeit. businessmen should still want to have a centralized, transparent trading platform, no fake, opportunistic micro letter itself is closed strong, how if you go to the center of the small businesses to develop their own brands, they The day should be quite difficult. [Editor / Dong Lei]