Shocking! EAST O2O project defeat manual, O2O seemingly shining behind, in fact hide a lot and had to exit losers[IT era network, Times Editor's note] nowadays normalizing O2O concept now seems to have become each enterprise will talk about, like something to point O2O relationship discord is a loss of face thing. When the crazy capital influx O2O market, but also to the business plan and investment agreement frequently emerge, but the amount of financing and behind after a round of NIKE KD 6 NSW valuations rise, the real stand out O2O project are few and far, on the contrary many O2O survival of enterprises are facing many problems, and some even have a reputation in the industry rarely had hung up. The authors review of a large number of materials, from catering, community, the US industry, tourism, education, cars, real estate, wedding and baby nine industries begin, create a heavy 'East Nike Lebron 11 Low China O2O project defeat Manual' in the hope that the body O2O project at entrepreneurs from the former learned enough lessons, awe, practical efforts. Behind the swarm O2O project faced serious homogenization, offline inadequate resources and funding chain issues, as well-known entrepreneur O2O class project, carved Lord has said publicly that, O2O entrepreneurship window period may Nike Jordan Hydro 2 have ended up ...... a dining O2O2014年国内的 O2O market, food and beverage industry accounted for up to 43% market share, ranking the first place. By 2015, China's catering industry O2O market will reach 120 billion yuan or so. Meanwhile, the capital market is quite care for catering O2O. January 7 this year, food takeaway platform 'zero line' Completing the B round of financing, amounting to about $ 30 million from lead investor Tencent, Sequoia Capital and Gobi capital with the cast. January 27, online ordering platform 'hungry yet' complete $ 350 million E round of financing, investors, including CITIC Industrial Fund, Tencent, Jingdong, public comment, Sequoia Capital. However, in the light behind the visible, hidden by more sadly exit. The cause of death a death list, 'platform black hole' take-away platform must continue to burn, subsidies, smashing traffic, grab users. What hungry, US corporations and other giants have launched user snatch war. However, users can continue to select the entry is limited, only the first without the second. Difficulty coefficient larger project. 2, there is space, but Air Jordan Men the operation is difficult Kaka fresh, and so on are based on the present purchase O2O pattern formed specialty products, but also facing the logistics and scale of the pressure, the huge market potential distribution clean vegetables, but the difficulty of operating the same It should not be overlooked. 3, the industry with low barriers to entrepreneurs chosen field just need to decide whether the bargaining power. Therefore, the user segments and demand determines the frequency of project quality. Hey failure lies in the non-coffee and just need a low frequency. In addition, the aunt to send food home items, compare vertical oriented crowd, limited traffic, bigger is not easy. Thus, for entrepreneurs, how to cut the blue ocean market segments, to make features, rapidly expand the flow, form a key differential advantage O2O of dining. Second, community O2O chiefs from BAT to entrepreneurs, from traditional industries to the Internet related parties related forces are landing in the community O2O. As a leading logistics industry, SF into community O2O rhythm, ambitious, from the layout to the SF SF preferred shop Hey, good luck to grasp the first community O2O two lifeline, fresh distribution and store. In addition, representatives of the real estate Gangster Vanke have also played the full swing of community activities and friends. But unlike a taxi Community O2O software, change payment habits like throwing money Tyrant, which is dirty and tired of living, not overnight, resource integration and post to control each community is one step to run out ʱ?? Only local entrepreneurs and other players in traditional industries with multi-power cooperation, could truly alter community life. Cause of death a death list, a serious gap between online and offline communities to the Internet in the form of O2O often do not grasp the line a lot of property services resources, while Internet companies is not suitable for raising too many people. Property company was relatively fragmented, numerous, and each case is not the same real estate, property resource integration seem unrealistic. In addition, many real estate and property is not 'life' system property if the service is bad, the industry committee have to replace the property claim, there is almost no property has got all day to provide free services to Internet companies. 2, independent existence is difficult on the whole, independent community O2O project is too costly to obtain the user, and the community must therefore linked to the upstream and downstream industry chain related companies, such as electricity suppliers and logistics companies. In a sense, the community O2O and buy the same, but the electricity supplier icing on the cake of a standard, the difficulty of independent existence itself is very large. Third, the US industry O2O now come millet phone, search for 'nail' the word in the applications market, be able to pop out more than 100 applications. With the Lord's carved 'beaver family' home Nail rapid rise, led by the US industry to nail O2O market was crazy stir. On-site salon, Beauty, site massage, spa and other projects have sprung up. But the traditional US industry will be able to connect to the Internet if successful transition O2O it? After statistics, we found that most of the country's US industry O2O launched in 2013, and just one year, there are a number of projects hang. Although the East China region closed projects is small, but extremely serious homogenization of the line, expected next 1 - 2 years, there are 'bulk' of mortality. Cause of death a death list, LF times, just to be critical of all the non-service class is that traffic. So cut segments, rapid start to flow, the entrepreneurs need most polished effort. Hairdressing industry, although there are very high frequency and demand, but the home hair O2O project, whether it is a rigid demand, probably also need entrepreneurs to think of it. Not to mention the hair cut hair to stay at home on a ground floor messy, I say you can invite barbershop real 'big' home all problems. 2, can not be standardized in the past buy site also provides the US industry and services, but why the impetus to buy the US industry is not strong why the most important reason is that? - The US industry is non-standard services. Non-standard service, is likely to face 'two Nansi Hou', the entrepreneur must learn to be a good two bullied 'little daughter.' Therefore, the US industry O2O is actually a 'looks beautiful, in fact, hard to force' of the industry. Fourth, tourism O2O the past five years, the travel industry can be described as turbulent electricity supplier, all kinds of famous sites in the country and APP numerous, far better than traditional companies. In accordance with the mode of operation of the main business, tourism O2O project can be basically divided into two categories focus on certain categories of travel products, service provider type, such as Hotel Reviews - TripAdvisor done before parity only where to go, mainly tickets with Cheng and donkey mother, as well as a comprehensive provider categories, namely, not only for self-service, but also doubles as a vendor platforms, such as Ctrip, the way cattle, go ah. Under the impact of giant pincer attack and capital, East China appeared a number of 'dead' list, basically concentrated in the creation of time between the last three years. Which even insist on a platform more than a decade, still could not escape the impact of age, forced to 'close.' The cause of death a death list, giant layout acceleration from the table we can see that tourism has closed O2O project website overwhelming majority emerged and giant businesses overlap. In recent years, online travel giant tentacles began to move down the line, the next goal is to control the line of resources and services sectors. At the same time, the traditional tourism began to line the line layout, both giants in the attack, tourism O2O become 'rich' battlefield, ordinary people seem to have lost the ability to compete. 2, the penetration rate is low, slow upgrade as early as 2012, China's online shopping penetration rate will exceed the United States, but online travel penetration has lagged behind the United States several Nike Hyperdunk 2014 times. From the perspective of the barrel theoretical point of view, although there are gaps in our hotel, air tickets, holiday travel Nike Air Jordan Women each section of Internet penetration, but the most obvious shortcomings lies Tickets leisure products product penetration is low, slow growth ʱ?? Obviously we want to change the Womens Nike KD VI status quo requires long waits and consumption. 3, the service is difficult to form a closed-loop tour O2O to really form, you need to have been completed online and offline resources, distribution of benefits and various aspects of the completely smooth. From the perspective of the tourism industry chain, the whole chain can be divided into upstream suppliers, agents midstream trading platform, downstream network marketing platform and users, during every step can be described as difficult. Fifth, education O2O since 2013 began, feedback capital make education and training industry rapidly warmed. However, with the good momentum of the development of the industry giants bleak scenery, education policy to keep the burden tilt, and the moment, capital has become increasingly popular online education, O2O is the only way of breaking up the education and training sector has become the consensus. According to a survey report released by Baidu, due to continued access to capital, and had been steady growth in the online education market in 2013--2015 years, growth will be rapid increase in online education market in 2015 will reach 123.7 billion yuan. But unable to reach a consensus, it should be how to design O2O for education and training industry characteristics. Although everyone is talking about O2O, but few say where how do education O2O, not even sort out Nike Air Zoom Flight The Glove the key points O2O and education combined would rush 'sea', the result, but also a piece of crying. Cause of death a death list, but to win the giant traffic and mentioned a few industries, the online education platform is based on the same flow rate as the core of competition. Features from the middle of the page, the low cost and high efficiency to get traffic flow distribution is the foundation of the existence of the middle of the page. Present, except for the middle part of the vertical page platform, BAT have three intermediate page layout online education strategy. Apparently the limited capacity of small and medium entrepreneurs, it is difficult to get through the roots. 2, standardization is difficult to break through the bottleneck 'standardization' is the birth of the middle page platform conditions mature, online education is one of the most difficult to break through the bottleneck. Therefore, some experts pointed out that the way education should begin before the middle of the page, such as accountancy, architecture, 2015 Latest Nike Shoes law, such as standardization Nike Air Zoom Flight The Glove of vocational education research market began, while other areas may be classified information, and community Q \u0026 A format combinations completed structures. [IT era network, after IT Times series] from catering to the community O2O, I did not expect these small but beautiful vertical segments, have had to exit by so many of these concepts by O2O fire a burst of business, but ultimately failed to escape the fate reason, the product without its own characteristics, continuous burn, churn, lack of retention and so on, maybe these companies from the very beginning there is no clear position themselves, but would like to use the concept of win O2O eye, but you know, companies can not always live in the concept. [Editor / Zheng Xi] author Zhang Xiaoyi, micro-channel public number: a passenger commune