The need for a CRM for insurance agents is to reduce the time and effort in takes to find and track leads. This would allow agents to focus on selling and not tracking leads. Agents would be able to upload leads and get alerts when leads become active. Agents would also be able to view past leads and see which ones have come back. This product would be beneficial for agents who want to get more leads and get more sales. It would be a tool to make the job easier and more efficient.