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However, beware of the price. So why would he waste his precious time browsing through your specials on blouses and bibs? It's been proven: In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. But in today's e-marketing landscape, there are Wholesale screw barrel a few pointers that stand true for any client, a few things that can really make or break an email campaign. When a reader clicks on a link from my email, it doesn't matter if they end up on a page that looks nothing like the actual email. My email recipients may enjoy my messages, but they don't really want to share them with their friends. Make sure to remind them of the benefits of signing up, include links to your website and tell your readers how to get a hold of you if they need. Some email service providers have taken this insight into consideration, so they have integrated the all-important "Forward to a Friend" feature in every email you send. It's also important to ensure the welcome message arrives shortly (if not immediately) after the recipient signs up. Addressing your subscribers by their names is a good start (and an easy thing to do, since most reputable email China twin screw barrel Manufacturers service providers automatically insert your subscribers' names into the greeting field). John Smith is a customer, and he loves your menswear collections. It's not rocket science: subscribers are individuals, just like you and I. Say you own a clothing store, and you sell men's, women's and children's clothing. Some of the top email programs will allow you to fully customize your welcome message, so it reads, looks and feels just like your company. While some email service providers charge at least a few hundred for this, others offer free custom templates as part of their services. A few email providers will even go a step further, and allow you to track which subscribers are forwarding your messages, so you can get a true glimpse at your "brand ambassadors" (and maybe offer them some extra perks). It's called viral marketing, and it basically translates to word-of-mouth through email (as long as you provide good content, an essential aspect of any email maketing campaign). These allow you to view how many of your messages were opened, which bounced back, which links were clicked on, and, with some email providers, exaclty which recipients clicked on each link.5. But if you're stuck wondering why your email messages are yielding little to no response, you may want to take a closer look and consider if you're commiting any of these 5 email marketing sins:1. actually, no, and no. Many email service providers will be able to create you a custom template that matches the exact look and feel of your website. They have different preferences, different habits, different personalities. All my subscribers are the same, so I should just send the same messages to all of them. And 75% of them forward emails to up to six other recipients. After I send out my email campaign, there's nothing left for me to do. First-off, you want to provide a consistent image of your brand. You could even send a follow up campaign to those 200 readers with a special offer for a New York vacation upgrade.One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors. Choose an email service provider that allows you to set up interest groups, and then allows your subscribers to choose which groups they want to belong to. Of course, you want to make a good first impression: be courteous, friendly and very mindful of your audience.If you look at it that way, you're really missing half the process, and jeopardizing the success of your future campaigns.Um, actually, it does matter. So why would your email marketing campaign look nothing like your website? Chances are you already have a website, so all you really need to do is customize your email campaign to have the same look and feel. When new subscribers sign up, I should treat them just like my old subscribers.. You wouldn't create business cards that look one way, letterhead that looks another way, and a store sign that looks completely different. So your best bet here is to choose an email service provider that sends automatic welcome messages to your subscribers on your behalf. But he's busy, and he has no women or kids to shop for.4. Are you taking advantage of these?. The welcome message is your first opportunity to connect one-on-one with your subscribers. But, in most cases, this personal greeting is just not enough.3. So if you operate a travel agency, and you see nobody clicked on the Mexico vacation link, but 200 readers clicked on the New York vacation link, you'll know next time to place a greater focus on New York vacations.Here's the good news: According to a January 2006 report by Sharpe Partners, 89% of US adult Internet users share email content with their friends, family and associates. Here's why: any reputable email marketing program will include campaign tracking and reporting.One of the most overlooked aspects of email marketing is the welcome message, or the message your subscribers receive as soon as they sign up for your email list. Back to the clothing store, you would produce 3 separate emails (men's, women's, children's) and only send them out to the subscribers who want to read them, creating higlhy-targeted, personalized and effective email campaigns.Well. That's lead generation and a highly-targeted upsell in one shot. This data not only converts email marketing into an incredible lead generation tool, but it also allows you to learn more about your subscribers.2.You could overlook these, and you'll still have an email campaign. Think of it as your first impression, since this is the very first of, hopefully, many email messages you'll be sending them. That's just Branding 101
