Roku's service offers an alternative to broadcast, cable and satellite television and first supported Netflix viewing five years ago. The funding round brings the total raised to date to $140 million and comes as the battle for the living room heats up as traditional pay-TV subscriptions stagnate in the U.S.
Apple CEO Tim Cook told the All Things D conference Tuesday that his company has a "grand vision" for remaking TV. Microsoft Corp. last week unveiled a new gaming console, the Xbox One, that lets users can flip through channels using voice commands.
Roku says the funding will help it develop its video-streaming software and services business.
It has sold more than 5 million devices in the U.S. since its founding in 2008.
That compares with about 13 million for Apple Inc.'s Apple TV, a box that also lets people watch video from the Internet on their TVs.
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