Millet began to plan the posterior
"Compared
with a year ago, millet now did feel uncomfortable." Li Yi said that
last year, the domestic ZTE, Huawei and other domestic "master" are the
main overseas markets, Lenovo, Cool it with carriers bound sales,
foreign apples Samsung occupy the domestic high-end market. At
this time, coinciding with the death of Steve Jobs, so a 2000 yuan,
configuration comparatively good phone, with the first line of the LEI
wearing Steve Jobs, the birth of a number of instant "rice."
Lei
Jun said that he was indeed more than the international brand "cost",
but Zhou revealed millet "profiteering", imitators flocked, the Internet
business phone essentially has been dragged into one thousand yuan range. "Faced
with Dipper, large Coke and other brands price war, millet marketing
model where the value of the space will be gradually disillusioned.
Bottlenecks encountered other Internet companies, it is also
inevitable." Yang Qun said. In
order to widen the gap with competitors, millet two decided to use
Qualcomm Snapdragon APQ8064 chip this is not yet stable, resulting in
delays in the phone sale. Tan
Wensheng said that ZTE now has not dared even with this processor
program, "millet experience in hardware clearly insufficient, even if
shipped, will also be a direct result of the failure rate increases."
On
the other hand, Yang Qun said: "Always never buy millet, etc. In fact,
buy mobile phones has reduced the cost." Li Yi directed, this hunger
marketing, is a lie. Recently,
Millet began to move toward the direction of the development of set-top
boxes, etc., are considered to be Yang Qun millet on the phone looking
for another way out beyond the signs, "Maybe a year later, you will find
that millet has quietly withdraw to leave the 'Siege'."
People outside the city? We continue to rush millet younger than 10 years old
With such a reference millet, some of the influx of newcomers think they can avoid those "minefield." Large Coke phone Netease CEO Ding Xiuhong was deputy editor. Some
people think that a former reporter out to do their own cell phone, do
not fly, or even to call him a friend, said he was "2." Ding
Xiuhong told "IT Times" reporter, in fact, when looking to invest in
very smoothly, because he did not believe millet set of light by a fresh
recruit marketing myth. "Like
the old law that rely on a person's internet marketing capabilities,
and of course convincing enough. Presentation to investors, I have set
up a fully functional team members from Netease, Tencent, Motorola,
Thomson and other enterprises, covering the Internet , communications, marketing, traditional mobile phone industry, and, with this configuration the team is not much.
It
was said Ding Xiuhong even a PPT program not do anything, just sit down
and talk, several investment results were very straightforward, down
payment within a week have put the fight over. In
fact, the composition of this team has been able to convince investors,
because of its composition and the start-up team like millet, Ding
Xiuhong said with a smile: "We're just a whole ten years younger."
Open ROM, so stunned former Motorola employees
"Big
Cola Mobile predetermined amount reached 200,000, but I warned
employees not to be carried away by enthusiastic friends, or even not to
deliberately exaggerate marketing this figure, we proclaim that we
first want to sell 60,000 units." Ding Xiuhong said that, after all, has
just launched mobile phones, unaffected market test cases sell more, higher failure rates, and finally lose the money more.
Millet insisted on pushing 5 inches screen. 5-inch
screen, yet the large Coke as a selling point, "screen too small to be
called a true mobile Internet, and even throw in the above ad are not
clear, how industrial development?" Ding Xiuhong said, may not be the
standard quad-core , 5 inch but it is a must.
Today,
large Coke chief engineer and supply chain responsible person from
being laid off Motorola MMCP (low-end products division), Ding Xiuhong
come up with some "Anything Else", let these out from the traditional
mobile phone industry employees stunned. Large
Coke in the mobile phone in addition to the native system, but also
with Baidu and Le Frog jointly developed two large Coke exclusive custom
ROM, then on this issue and the original MOTO employees controversy for
a long time. "They
think ROM is a lifeline. They feel so open ROM, mobile phone users will
brush is broken how do? But I told them that they had to open up, DIY
customization is the user's behavior."
Professional selling mobile phones for 12 years, will be able to be invincible?
Tan
Wensheng reporter interviewed the day before, as the CEO, in his "Big
Dipper Chilean thin K" conference jump for a horse dance, although this
is still not enough to make him like the Internet has LEI influence, but
proved he is currently state is very high.
"I
think we basically invincible." Tan Wensheng said that many Internet
companies do not sell mobile phones origin, "such as 360 platform,
although traffic is heavy, but the user is very complex, to see what
has; such as on Jingdong
sell, it is a hodgepodge, a mobile phone which can take much attention?
"He felt for over ten years of professional mobile phone network sales
of the" Big Dipper mobile phone network "at the right time, because
every day 30 to 50 million unique IP access the user's purpose is very clear, that is to buy a mobile phone.
Tan
Wensheng understand the hardware is in the hands of another weight,
"you get a program to other Internet phone companies to see, parameters
are mainstream, how did he know how the overall performance? We know, I
got a plan immediately and chips, OEM enterprises understand, someone provided a return rate of 10% to our program, we certainly will not accept. "