What will be the only real barrier is the product?Man / Wang Haitian Recently, various flash sales news again only product company into a cusp. Major B2C on-line flash sales have, in essence, is to limit sale of this Nike Shoes coveted market. Take a look at the only product shares it: From the beginning of the year has risen to $ 18 to $ 35, the market capitalization approaching $ 2 billion mark, the equivalent of four coupons. First to point out that the pattern barriers only product will not say so deep. Buyers, dynamic storage, the only product will do really good, but not the most important. Many simple patterns, so that finally there is no secret, is the strength of the operating ratio (the group does not buy the US is the best example?). So, sometimes we do not put the business model's too much, because the business model behind or by the person to do. So, what is the only product will be the real core competencies? 1, exclusive brands in March and only product early investor talk, their exclusive co-brand is over 300, now has more than 500 a. You might ask: Is this really that important? The answer is: very important. The more you control the exclusive brand, prove Air Jordan 19 the more you have control of power in the industry, greater control of power, ...... all know what it means. For example, if Nike and the only product countersigned an exclusive cooperation agreement, it means that the only product will control the supply of the right to speak. CD products will be able to get a steady stream of Nike Potter, without having to worry about the supply of quality and quantity. For brands, it also hopes to ship a stable channel for cooperation, consider this: if you're five or six limited sale Partner, exposure must increase. Brand damage is obvious. And, as the only product will continue to Nike Air Force 1 expand the scale of Matthew it will become increasingly apparent. Exclusive co-brand will certainly be more and more. As for the limited sale of other sites, Matthew will be more obvious, the weak will become weaker. 2, inventory and accounts receivable, Air Jordan 8 Retro whether general or limited sale of B2C, and the whole electricity and retail stocks are one of the core indicators. Maori only product will actually relatively high (23.1% in 2013 Q1), but let's only product will really laugh is the advantage of Air Jordan 12 stock. And an investor DCM's chat that, the only product will co-brands, brands are first pulled the only product goods warehouse (sorry, to not give money), and other on-line after the end of the sale, Give receivable, not sold, the brand's own goods and then pull back. Such a good business, really no place to look. In the limited sale of the field, Air Jordan Women the right to speak only product will have been equivalent to Jingdong. No pressure receivable, inventory troubles do not worry. In addition to these two, there are repeat purchase rate, loyal users, these indicators only product will be quite good. So why not giant COPY? Dangdang's 'Last Collection' Jingdong 'flash group' on the CD products will certainly have an impact, but I think there is some analysts say that serious. Why do I say this? 1, the regular price, a discount to the logic of conflict Dangdang 'Last Collection' for example, there are clothing Dangdang own city, the city settled clothing brands sell things to all regular price, if the price of the brand being sold again. ' Last Collection 'where to get hold of 2% off sale, which logically makes sense it? If a seven wolf jacket, clothing city 438 yuan, to the end product will become the 70% off sale. You make consumers feel then it? Therefore, 'a special sale of the site to do' slogan can only be the only product available, Dangdang, Jingdong not be used. 2, the chain of uncontrollable major platform for B2C, the limited sale this model, can play because they have massive traffic, whether or Jingdong Dangdang. With this premise, do flash sales and someone will come to buy, after all, many people still prefer discount. But the problem is that these limited sale of commodities is often non-standard products (apparel, home textiles, etc.), but these are usually settled by a third-party merchants, so shipping is by the merchant themselves. The only product is entirely their own control, choose from sale of goods, the brand to the logistics chain, do all their own. This advantage is effective, and easier to protect the user experience. Clothes big, returns will be sent directly to CD products. For flash sales platform issues businesses face not only the quantity of goods can not be controlled, but the logistics are not the only product Air Jordan Others than professional encounter return what is even more trouble. He said so much, just want to explain a problem: Mode really is not a company's core competitiveness, more often, and more to dig about a company's ability to operate. (This article first appeared in the i world network operators, please indicate the source) [Welcome to search on a micro letter 'txws_txws' Follow our official micro-channel, 6 a day to miss the wonderful article. ]