Why the US Mission hungry VS: When \u0026 quot; technology flow \u0026 quot; hit \u0026 quot; enclosure stream \u0026 quot;text / À evening when Wang founded the school network in universities territory irresistible force of Chen Zhou and his 5Q network began launched \u0026 ldquo; registered account to the campus cafeteria free to receive a chicken \u0026 rdquo; activities, a total of 250,000 chicken feed complete reversal of the situation, 5Q network Thousand Oaks company belongs to mere price of $ 2,000,000 in the reverse acquisition of the school network, Wang out. However, enough time for the competition variables, Chen Zhou went to the New York Stock Exchange bell spirited, but sit back and watch all net valuation quickly become trash stocks, the market value has shrunk to just $ 1.4 billion, while Wang was removed venture for many years, the final group in the United States who with great success, the valuation at the beginning of the latest round of financing reached $ 7 billion. However, whether or Wang Chen Zhou, both the campus market as yet it is only natural incubator units of social relationships, and is not intended to dig in business. The former school network changed its name to all networks, wishing to enter the larger white-collar market, which also created a short domestic network, also aimed at the adult social cake. At the same time, being Shanghai Jiaotong University found that students around the \u0026 ldquo; can receive at hostel reservation \u0026 rdquo; the strong demand, the sentence \u0026 ldquo; hungry, it \u0026 rdquo; as a brand name, reshaping the consumer potential of the campus market, has taken the lead in the future battlefield O2O erected walls. It appears that this is still a relevant \u0026 ldquo; send chicken \u0026 rdquo; business issues. Years later, 王兴钦 point its old ally, the US group vice president in charge of product Wang Huiwen US group O2O takeout business, which took the first thing to do is to return to school. In this case, it is not only the hungry, the two giants Baidu and Ali and the public comments and other veteran players are also trying to meddle in this is called \u0026 ldquo; O2O industry for half \u0026 rdquo; the giant market. 2014 In the past, this by the capital to promote the \u0026 ldquo; heavy weapons \u0026 rdquo; war menacing, but soon left for the king into the endgame. The multi-part market research report shows that after several rounds of shuffling, have first-mover advantage of it and sitting hungry buy US group resources to become the first echelon of the only two teams, this is also the Department of National Chiao Tung University (Zhangxu Hao Kang Kerry) and the Department of Tsinghua University (Wang, Wang Huiwen) the final confrontation. In this article, it is the result of interviews Zhangxu Hao and Wang Huiwen of notes. Two lives, two style and Wang Huiwen both interrupt their studies due to start the initiation of the idea, but in the following path, they are very different, and perhaps cause a different management style. After failing to take into account the studies found, Zhang Xuhao choose a leave of absence, but not taboo backed by Shanghai Jiaotong University's resources and aura, to seek a way out for the hungry, it outside the campus. The name of Shanghai Jiaotong University students start the team banner, Zhang Xuhao actively involved in the country more business competition, and successfully attracted VC investment in early. \u0026 Ldquo; seven years, we do a project, one thing \u0026 rdquo ;, with \u0026 ldquo; 10000 小时 \u0026 rdquo; theory to explain the necessary conditions for success, that the execution of the importance of far better for you, a lot of media and cooperation Zhang Xuhao partner after exposure, most of them stick a label it is \u0026 ldquo; \u0026 rdquo ;. competent On the old corporate structure, Zhang Xuhao was under the direct command of the three front-line services market region, which both let him maintain the combat excitement and sensitive, but also led to the company appear to be inadequate when hundreds of people from the expansion to three thousand people case, \u0026 ldquo; so we just spent more than a month to complete the restructuring, made a split division to solve problems repeatedly made wheels \u0026 rdquo ;. In contrast, Wang Huiwen in college has gone from \u0026 ldquo; science Pa \u0026 rdquo; to \u0026 ldquo; science slag \u0026 rdquo; transformation. Wang same quarters as Wang Huiwen also specialized courses are not interested, he is not playing the game all night, that is, and Wang ran to the rooftop to discuss the Internet. Later, Wang pulled his business, he will naturally drop out from the Chinese Academy of Sciences, until the school network turned out, in fact, it is their third venture. Because of funding pressures and the school network was acquired, the loss may copy this Facebook imagination, and Wang separately after Wang Huiwen again start in around 2009, based on the establishment of a second-hand housing transaction Amoy Housing Network, this time, Wang Xing has also begun development of US group. There have been asked whether he would join hands again and Wang, Wang Huiwen respect \u0026 ldquo; the possibility of possibility with me and Maggie Cheung married almost \u0026 rdquo ;. However, Wang Huiwen and Maggie finally did marry, but still returned to the Wang command. When asked what he thought the competition, Wang Huiwen half-jokingly to \u0026 ldquo; learning from competitors \u0026 rdquo; do Description: \u0026 ldquo; We are very serious about what learning with hungry, hungry copied it laughed at us, yes, I was plagiarism, they do have done this business for five years, after our arrival, of course, must conscientiously Air Jordan 4 Retro study \u0026 rdquo ;. It is worth mentioning that and Wang Huiwen have met once in 2013, is the latter's initiative to Shanghai, the two piece meal. Wang Huiwen tentative proposed takeover offer was rebuffed Zhangxu Hao, since both sides have the bell dream, that this battle will not fight to die. Hungry yet: participate in a weight-bearing game some time ago, on \u0026 ldquo; hungry, it was acquired by Jingdong \u0026 rdquo; and \u0026 ldquo; public comment merger with US group \u0026 rdquo; two rumors came almost at the same time, also to take away the two platforms was some accidents. What's hungry strategic investor has not months, speaking from common sense and logic can not be gone on to become a bidder, the emergence of this rumor, can only say to the hungry, it's the industry which Jingdong become; \u0026 ldquo Some panic mood \u0026 rdquo ;, Zhang Xuhao convinced hungry future it will build on the transformation of its industrial chain, and the extent of implementation. And perhaps because the US group's volume to be much higher public comment, Wang Huiwen do not think this fake news hurtful, \u0026 ldquo; probably just because this year is really too many such cases, the easy to arouse people's association. Fair and 58 and drops quickly merge image, because too much consumption, VC has a great exit pressure, but our industry has not to this point \u0026 rdquo ;. In fact, we have put forward as a model to Taobao, but better than Taobao platform further goals. What the hungry side, Zhang Xuhao leading products are trying to get rid of \u0026 ldquo; orders channel \u0026 rdquo; this role, \u0026 ldquo; We want to catering businesses access to hungry it is not a simple increase in its sales revenue, but may form a network store brand, optimizing value-added services can benefit from dishes to \u0026 rdquo ;. Hungry What most concerned about the problem of efficiency in capacity. \u0026 Ldquo; ordinary restaurants are peak periods, simply put, is two meals for lunch and dinner time will be too busy to not work, and the rest is basically not much leisure and business \u0026 rdquo ;, in the settlement process, Zhang Xuhao for the hungry What determines the capacity of the three lines, from heavy to light are its own logistics, third party logistics and logistics community. \u0026 Ldquo; the lack of domestic large-scale high standards of the short-haul logistics team, and this demand is strong in the client appears, so we are determined to put the power to do, in some mature region, we do it by yourself, not covered area, you can access a third party to come in, we work with Jingdong, is the digest their excess capacity, we are also trying to Uber mode, so that those orders may overflow by any conditions of ordinary people have the capacity and intent to be assisted distribution, on a share of the industry chain in interests \u0026 rdquo ;, opinion, \u0026 ldquo; the last kilometer \u0026 rdquo; no silver bullet, one-step solution, it requires a flexible technology system, drivers and management of each of the participating units. In terms of consumption process, the actual experience of takeaway O2O, in fact, lies in the line, but how these heavy asset allocation appropriate portion is placed in front a problem. To \u0026 ldquo; brand shop \u0026 rdquo; for example, it is hungry, it developed a high-end restaurant business resources development department for nearly a year, the implementation of the high threshold of access to the system, hungry it's own logistics and distribution part of the more than two thousand members It is to serve them. But Zhang Xuhao also Nike Shoes think it is a specific stage of the product, \u0026 ldquo; there will be no single brand shop later, all businesses are brands, there should be no distinction, now we do is to set industry standards, serve as a model and pilot action \u0026 rdquo ;. One reason for this is China O2O compared to similar US market even more prosperity and fanatical Air Jordan 8 Retro \u0026 mdash; \u0026 mdash; when the saturation line on the demographic dividend, the potential line under it just began to break out. Users had to share photos on microblogging, displayed in a former cashier Starbucks stores, three customers were wearing uniforms of the three takeaway O2O business, waiting for food. When manufacturing increasingly unable to bear an increasing labor costs, they live in the Internet services are still cheap enough. So like it so hungry companies are increasingly deviates from their definition of the target object in the United States GrubHub and 张旭豪 also expressed his goal: \u0026 ldquo; crossroads give every city, there is room on the way hungry Mody delivery staff, whether he is hired us, or from third parties, or socialization capacity, delivery vehicle access will never turn off \u0026 rdquo ;. US Mission takeaway: Important puzzle billions performance early 2013, Wang in the third anniversary of the US delegation at the annual meeting to announce the 2012 full-year turnover of 5.5 billion, and proposed in 2015 to 100 billion in the next three-year goal. In this regard, the industry was a challenge, because Wang to growth as linear, that is \u0026 ldquo; average increase of 2.4 times per year, will be able to successfully complete the goal \u0026 rdquo ;, however, look to buy if the size of the market, may be difficult to form synchronous growth. Wang's \u0026 ldquo; tricks \u0026 rdquo; is that while the US group to buy started, but he did not will buy the US as the only business group, a significant traces, he talked less and less Groupon, instead embracing \u0026 ldquo; service \u0026 rdquo; this more macro terms. In 2012, the US Mission to expand the film market, in 2013 the US Mission to open the hotel market, in 2014, the US group picked up the takeaway market, every expansion, US corporations are so designated in accordance with Wang completed the annual growth target. But, different from the past, the US group could ever take away the pressure of shoulder, because cat cinema and hotel business is a logical extension of buy, but take away with the high-frequency properties, a lot of things need to start from scratch. \u0026 Ldquo; currently, buy takeaway guide the client to give some traffic, other concerted still relatively small, we do the main campus last year, where the coincidence of the history of the US group business resources and practical business resources is very low. This year we do the main office and the community market, it might be better \u0026 rdquo ;, Wang Huiwen said he was not worried because \u0026 ldquo; different stages have different task \u0026 rdquo ;. His heavy head job, still is how US corporations are known for good internal fighting known marketing team, in his hands, more than two hundred city managers, more than two thousand full-time to push, more than 30,000 part-time push, \u0026 ldquo; only Can extensive management, long thin tube, it certainly will team to tube dead \u0026 rdquo ;. Thus, although \u0026 ldquo; learning from competitors \u0026 rdquo; has a certain ingredient joke, but the US group takeaway in Air Jordan Women early stages of development, must be followed by peer Yihuhuhuapiao indeed, because the difference between buy and take away too much, the experience can not be universal. \u0026 Ldquo; we came back the first wave of city manager meeting 30 city manager, only two know how to do \u0026 rdquo ;. Wang Huiwen will be referred to himself a \u0026 ldquo; \u0026 rdquo ;, market doctrine which he does not deny the US group similarity with Taobao takeaway on the platform model, \u0026 ldquo; a bigger platform, it is the market itself, as long as the basic order to maintain market the market will fittest, so takeout business and Taobao is like, the service is the seller rather than the platform completed, the service promises you the consumer can do is limited \u0026 rdquo ;. However, in the service sector, talking about limited service, it is not wise. So although respected Ali Wang Huiwen, but clinging to the platform while acknowledging there is no way, represent the US group will also force takeaway self logistics. \u0026 Ldquo; the previous generation of electricity supplier, the Ali did not do the logistics, so Ma so cool, very relaxed, but also sarcastic Jingdong, but apparently they went inside the pit out, you see the process last year proved that both can not contain only product, can not stop Jingdong, the fundamental reason is unwilling to do the logistics Early this dirty work \u0026 rdquo ;. In foreign selling future trends O2O of anticipation, Wang Huiwen with \u0026 ldquo; irreversible \u0026 rdquo; do conclusion: \u0026 ldquo; this is determined by social wealth and technological level, the things delivered to their doorsteps, consumption is the time cost, when widespread social wealth to the people willing to dispense with the time to pay when this thing will certainly have future \u0026 rdquo ;. This is not a whim Wang Huiwen, 'nine wins and one defeat,' This book has been recorded as early as 2002, when, together with Wang Wang Huiwen pondering and entrepreneurial direction, the first idea was to do can be worn on the wrist Intelligent devices can be used to monitor the body of data and signal exchange, which today have no problem, but at the time, whether social or scientific and technological level of wealth, all the necessary conditions Air Jordan 1 for this type of product can not satisfy born. \u0026 Ldquo; we certainly do not need to have no way to occupy the entire industry, but still want to cover all the face \u0026 rdquo ;, Wang Huiwen phrase understatement, perhaps still clear the takeaway O2O which will remain trapped in protracted. Small, fast, and high spirit, big, full, outperforming the \u0026 ldquo; one thousand World War II mission \u0026 rdquo; then, the US group will forfeit dismantling services and access to their business model, and then gradually into the development of standards O2O road. And hungry, though it Bimei group was created earlier, but limited incision problem category, and they became a little shake big challenger role. According to a Analysys data show that in 2014 it was hungry or withstood the expansion of US group takeout, to the advantage of about 3 percentage points of the lead. Earlier this year, and Wang separately on different occasions call for locking 2015 strategic objectives, as Ebb Tide, when the competitors who have been out enough components are probability to monopolize the market for the rest of each player in terms of both become quite large. Zhangxu Hao said that in order to meet the final stage of Rush, hungry, what has been done from business to technology, ecological aspects of planning, \u0026 ldquo; say a million internal distribution member, trillion market, trillions of data. At the lowest level, we provide logistics supply more scientific way, any restaurant, as long as willing to do takeout, with the hungry, it can be easily purchase logistics services, to achieve zero threshold, zero lag launched; up one, is to get through life traffic services, public comment, Jingdong home, go, millet are our partners all around the \u0026 lsquo; eat \u0026 rsquo; the scene, hungry it can ensure not absent; the top is that we will develop Internet companies strengths, using a large data enhance the user experience to help businesses fine operation, optimization of logistics scheduling \u0026 rdquo Air Jordan 5 Retro ;. Wang is at the beginning of the US group's annual meeting will be established 100 billion annual sales target has been increased to 130 billion, apparently, the entire O2O cake fermentation rate has exceeded his already extremely bold prediction. \u0026 Ldquo; this year will be really honest battle O2O year \u0026 hellip; \u0026 hellip; the user is not a natural part of our, business is not natural loyal to us, so we need to stop for them, we need to use our team, by Our products and services to the merchant to prove that we can best help the US group to you, to help you bring more traffic and help you make more money \u0026 rdquo ;. The difference here is also very interesting, Shanghai Jiaotong University, known for well-known business courses, and to the Department of National Chiao Tung University's hungry for the team it was in mode to develop technology-driven, and Tsinghua good hatch and technical personnel from the Department of Tsinghua University is composed of the US group in business has made remarkable achievements. Dare to break the comfort zone, and quickly learn new evolutionary way, perhaps in this highly competitive market Why surviving two best explanation. Currently, hungry, what beauty regiment internal momentum are extremely high, from management to employees are already aware, this year will mark a major turning point in their career path, as to what will be the turning point upward or downward, They are convinced that their performance can affect the final fate of the participating companies. More importantly, burn subsidy is not sustainable business model behind capital Hansha still needed by the rational decision-making, only to stop severe internal friction, O2O industrial transformation of the road can really start. The vertical axis and the horizontal axis of the other group is hungry for what the United takeaway pain points, in addition to similarities, there are differences. Wang Huiwen college, and in the wild stage of China's Internet, \u0026 ldquo; I was not hot takeaway is called, only biscuits, ham, anything cooked food, meat and vegetables, all no \u0026 rdquo ;, so Wang Huiwen will Takeout The first element of this industry O2O understood as \u0026 ldquo; consumers can not eat on \u0026 rdquo ;, this is the greatest experience, \u0026 ldquo; home cuisine will be that way, regardless of the supply, but only the experience, is already a dead end, the day before more than ten thousand orders, the demand is not a mainstream group \u0026 rdquo ;. Adhering to the US Mission style group, the US group takeaway team also staking their claims as the main goal, all in the most basic of needs, allowing users to gain access to the US group Takeout, complete orders. Wang Huiwen said: \u0026 ldquo; there are only two companies, financing needs and does not need financing, followed by such enterprises in Europe and Japan are often able to see family business, the quality extreme care, do not need to worry about shareholders how to think, well done to become happy, but before an enterprise must be responsible for the financial results, capital do not care how well we do, we only care about have no value as an asset, so the most important thing is the growth rate and scale \u0026 rdquo ;. This is the United States represented a group takeout horizontal, the vertical axis on the other, hungry, it also performed with confidence. Zhang Xuhao college at the time, the network has been budding ordering, in which Shanghai Jiaotong University, operates alumni have registered capital of more than a million reservation website, Zhang Xuhao need at the outset how to get rid of homogeneous competition and pondering, \u0026 ldquo ; Finally, we found that only the service quality start, you can fight the restaurant owner and offline, and then form the others do not come into barriers \u0026 rdquo ;. \u0026 Ldquo; We spent a lot of effort, to restaurant owners and delivery staff to develop technical systems, even specification to the delivery staff how should tie coat buttons, how many denominations how many were the change in these places ready, that is, in order and with a certain brand, traders may worry about traffic increases when negotiating the right to speak, otherwise you never have to butt by O2O Burger King, Costa Coffee, etc. These resources and users \u0026 rdquo ;, Zhangxu Hao insisted signed an exclusive agreement with exclusive quality shops, pulled on average experience height. Internet subversion of commercial common sense is that it is often difficult to judge the success or failure of market participants through external observation and regular data, few people can explain Facebook thoughtful why in just a few years suddenly \u0026 ldquo; \u0026 rdquo become popular ; the heyday of Myspace but suddenly decline. In other words, Jack? Strauss had established in \u0026 ldquo; dominant strategy \u0026 rdquo; battle over ideas was completely rewritten, as Jingdong and Ali thinks he has an advantage and it is difficult for the party to carry out short-term as falsification, in two horizontal and vertical axes The US group and hungry Mody, also believes that he was representing the takeaway O2O advanced, Kids Shoes and will be standing in this trade war in that last figure. The results of the war, will eventually leveraging style change people's lifestyle, such as Peter Drucker said, the invention of the steam engine there is nothing remarkable, remarkable is the steam engine is widely used.