Ageing: 5 years back at the entrepreneurial pathaged to where the customer for this company five years to reflect the ups and downs largest, lies in a business enterprise needs to continue to pursue their own early heart to the changing external environment, will not lose their direction. Wen / Sun Tong in September, employees of various departments where the customer finally moved Yong summary of your office building. Aged nearly package under the entire east side of the building a 'before operating, many parts of the technology are dispersed in various places in Beijing, now the most important, is that we can finally be together.' Old said. 5 years, from south six rings Yizhuang to the West Fourth Ring, from the East Third Ring Ring Yong is now close to your building, all the way migration is not just a company changes location from a dozen people started selling shirts , to have a team of thousands of people and billions of sales volume, where customers and get more in the old location on the ups and downs of business transformation. Aged said that the five years, the success is for him and all passengers who are lucky enough to find a long-term career to do so. In addition to adhere to, there is a little bit of luck. Unsuccessful in front of this business, he and all passengers are very naive. With the continuous expansion of the scale, many can not do fine place to bring a lot more damage. Where the customer at the just-concluded fifth anniversary of the General Assembly, did not like the old one before dinner as stars and celebrities, but by the real database, found the old in the Internet's first batch even where customers buy shirts users and ask them to talk about change where the customer is and what they want to see improvements. In fact, many recent vintage years along with the founding veterans feel, vintage, and everyone always said: We used to sell shirts is a. After these commercial peak, often aging are beginning to look back at the past five years of the venture, hope 'back to square one, looking for early heart.' Where the customer at the beginning of early heart retroactively, have to mention the two entrepreneurs before aging experience. Before the Spring Festival in 2000, aged still in print, Lei Jun hope to find old together through the Internet bookseller. At that time Ebay, Amazon, between two to three years to create the myth of wealth for e-business model seems to wind and water. 'I was like a very simple, is selling books Well, just change a channel,' At that time, aged still feel 'a scholar,' is engaged in the cultural industry, and even the media say or do, because in the Internet is still a lot of content can be presented. 'Although I am also having delivered faster, but also thought it was just a different vision of it, the feeling of the business unobtrusively.' Old recalls. Until 2002, the first time the Internet bubble burst, so old finally realized that he was doing a business. 'Is the daily care of sales, gross profit care, care about these books is far more important than the content of interest.' It is said that the most Air Jordan 5 Retro difficult times, the outstanding accounts only ten thousand dollars, the moment seems to be aged for The first experience of life and death business. Aging does not deny that the cause of the first he was fun to get a major scholar, to the second half, particularly in business in a very dangerous edge when, how to make business survive, it becomes a theme in his work . After selling excellence, the second pioneering vintage I have a network project has suffered a defeat. PPG then the model is an investment opportunity. 'Just want to prove yourself.' Vintage describe his early heart is very simple, when we calculated a bit, certainly no more than sell the outstanding $ 75 million earn less - and no one seems to have thought that all passengers will Great to today's situation. In order to prove himself, aged with a small team, the two Zegna shirt thoroughly studied, not the hundreds of individual needle above; in order to prove himself, the only two products where the customer oxford and small lapel introduced to the Internet circle of friends, determined to start a scholar willing to sell, and receive advice to take back constantly changes. At that time, selling shirts to send promotional razor impressed a lot of people. Today, still with a temperament aged literati. The famous phrase 'there is nothing to fear Spring' is still passing when he University of Political Science and the Ming Tombs Reservoir Dunsheng literati emotion. However, five years old, he experienced a change of belonging and being changed. If this is an article, finished full stop on the end, but staged literary writing style habits obviously not suitable for the business world, where the customer would like to ending this is not possible, only continued to run down. And this time, for a company and leader, the real contest. February 2008 is an important point in time, aged began to focus on the major internet, then there are some where the customer telephone sales, did not expect to quickly begin development so that aging surprised, 'I do outstanding for six years, and standardized products, the sixth year, when the company also 100 million, where customers do billions of dollars the first year, a non-standardized brand actually gives me a lot of surprises. 'More surprisingly, all passengers this began maneuvering like growth. Lost in 2009, aged just start on MSN and another friend said, 'Cheng Si startups are not starve.' It is said that this remark was actually talking to himself. Especially in the wake of the financial crisis, has experienced the worst economic environment in 2008 and 2009 still rapid growth, aging and constantly say to yourself:. 'Can become, do not swell swell, I can control, I want calm,' but where the customer size has reached more than 3 million, which really is not thought of aging, 'At that time, where the customer has exceeded all the things I've done.' In front of a huge sense of accomplishment, people will inevitably be another state of mind . Then in 2010, investors began plugging in any customer's door. Arrogance 'that so easily?' Over and over again when investors tell vintage, no you have financing, they must finance it, the aging of the capital began to be catalytic. 'At that time three years ago Tiger Fund have not looked for me, even though I knew them well. However, February and March 2010, the Tiger Fund was very anxious to come to us.' For the understanding of the Tiger Fund, vintage know this habit Fund is only to hit late. At that moment, where the customer has become vintage feel. 2010, where the customer simply with lightning speed. Vintage clearly remember, when '11' several partners, he and Tiger Fund in the United States chat, they ask: how much can be done this year, aged says: how are over 10 million of it, the other does not Believe. Looking back, in fact, when all passengers over 1.2 billion after tax, fixed income nearly 1.9 billion. At that time, someone asked what the biggest challenge is the aging? Old Nike Shoes said, 'I'm afraid I was not smart enough.' This 'not smart enough,' he later explained to a conservative, for fear of what they have a greater chance of not seize fear therefore regret it. Investors have said to him, 'You are too conservative.' A small example of this is the time where the customer rented office shuangjing success. Everyone says rent 3 layer, a layer of old calmly reduction, did not think quickly on crowded. 'Knew rent 5th floor of the' old began to realize they had really too cautious, can not help but start to increase the pace. From 2008 to 2010, from 100 million, about 300 million to 10 hundreds of millions of stairs, aged does not deny that his attitude must be changed. Arrogant mood comes from this. 'At that time the entire manufacturing Chinese are beginning to pile into my door, in addition to the big guys, car appliances not, basically other things we all accept, affix cards where customers can dare to sell.' In 2011, all off fast category expansion of the entire company quickly puffiness up. When the rapid expansion in the enterprise, so long ago aged massive category of their products and the entire company out of control. Out of control is scary. Aged then ask the responsible person, we have a number of houses, officials said want to make a few phone calls to know; ask the division responsible for Aged People's Congress, the department SKU you how much the other party immediately said that you give me three hours I can tell you, Air Jordan 15 old know, it could give him three days Dunong unclear. Correction 'at least I'll have to revise the current pipe will also be capable of.' Old said. Fixed past year, he became one where the customer data company. The person in charge of the data center 姜晓怡 told reporters on the data center in the strict sense that there is no point of view, the greatest significance is the unified caliber and standards, objective look at numbers, they will be given an exception to see marked red. 'They really polish my eyes.' Aged also commented. Shortly a little story: cotton shirt department staff found that sales of this year's cotton shirt better than the same period in recent years. Before we find mention data center as quickly as possible, in the data center out exact figures, cotton shirt team morale is very low, we are in the analysis that our customers do not like this group of young cotton shirt, already one will buy. But the next day, the data center of the display, there is no such phenomenon, especially young new user, select the proportion exceeds 30% cotton shirt, and before the analysis different. Until another week, selling cotton shirt rapid surge, everyone realized that 'the weather.' We can say that the data center allows aging to find a transparent management approach. As long as the data came out, it was a direct say how much time to adjust, someone just say 'I can not do the boss.' The team's performance was reflected clearly out, Forced everyone to review their own, do not have Air Jordan XX8 to waste so much energy coordination. It is understood, the next step might divisional structure where passengers inside, will make adjustments after adjusting last August, but this change is completely dependent on the data. Also due to the huge pressure on the stock in 2011, aged concern recent data mainly from the supply chain perspective, such as product purchase cycle, if there is a clear purchase cycle, whether to do rapid response; sales of each node can be reached The gross margin; stock turnover sold out in advance of the stock point calculated. 'Inventory pressure is horrible, this is the greatest pressure we encountered so far.' Earn a little money every day, all went to pay the debt before wrong. In last year's interview, where the customer is aged represents time profit. Now it seems that this timetable is arranged at least 11 and 12 months to complete. Now where the customer of the Treasury from 2011 of nearly 30, income was reduced to six. SKU also by the more than 20 million in 2011 to shrink to 60,000 - of course this also includes brakes just won a license courier companies wind up. Where the customer so many years of change, on the broad sense, in fact, a change of heart aging innuendo. A founder of the heart a little fluctuation will have a great waves. 'I must admit that, when I was fanatical when the company will be very mad; when I was surprised when it shocked the entire company; when I calm down, calm down, but the whole company would be two. the relationship between the usually exaggerated interpretation. This process, called self-identification becomes important. 'Today, someone asked the aged, if any customer has been using a conservative strategy, selling only a small number of categories, orderly growth, and now there will be much different. Vintage still adhere to any customer's choice, he thought where the customer is to rely on trial and error so grown up. In a very short period of time, where customers reached a size, that size to be adjusted in the past year, and now also benefit from this, 'If you make a mistake at a small scale, adjust gone. If only the shirt so thoroughly, and I think where customers do not have influence today. 'he said. Vintage return this year if the most dedicated thing, it must be the product. Anta Ding Zhizhong, president of 2012 with one of his team to where the customer visit. Because of his internal teams are where the customer told him how good marketing done. Ding Zhizhong said that no matter how or where the customer marketing, sell canvas shoes? So good job or product. Shortly after the vintage to Xiamen, see Ding Zhizhong's office were filled with a lot of where the customer's product. He seemed to be looking for an early heart, even the existing team who recently complained: always listen to Mr. Chen is a first mention we do shirt, started when only two products: oxford and small lapel - 'This can not be stopped I should mention mid-month raise, every day now. 'and told reporters that this time, there is a face aged insight and perseverance. A little dramatic coincidence, where the customer 5 anniversary, aged in the micro-bloggers to push a product is flannel shirt. Originally started from the main business shirts, casual shirts to re-launch the flannel five years. Return a shirt, also witnessed the tremendous changes where the customer transforms, and user structure. Shirt era where the customer, the main users concentrated in about 30 years, and from 2010 onwards, where the customer provides the first product to mainstream Internet users to significantly close, such as canvas shoes and VT as a representative of the younger products. Now age structure where customers are concentrated in 25 years or less. Just as the old metaphor that every guest the same age as employees, more and more younger. In this process, it is inevitable because of changes in the properties of the product, the loss of a large number of users. In shirt section, for example, once the first three years of very beautiful, until the canvas shoes and VT's fast, shirt team suddenly lost. Sighed the whole team, and even that 'We are only responsible for the company's contribution to the gross enough', according to the young until the attitude of the idea of creating a flannel. According flannel Division is responsible for Yao Ting said that from the suppliers learned, UNIQLO flannel global procurement volume in 2011 was 10 million. A huge market and accurate positioning where customers do enough to support it, in 2011 sold flannel rate reached 98 percent, were sold 600,000. This allows them to pay more attention to start, play a role between the structure and the product user's age and counterproductive relationship. Aged together often, and internal discussions, the past five years where the customer the ability to increase Where? Generally accepted view is that if a piece of money out of the Air Jordan 4 Retro heap is improved, would not be called to improve. Clear improvement such as technical systems and operational systems, and there is a far cry from five years ago, nearly a year to focus on the products have gradually return, but the supply chain system is not done, not even the methodology, marketing can not rely on big scale promotion obtained, but should be established and 20 million users of the association. 'I think there is one thing where the customer is not useful for good, that is where the customer is the most intense and unprecedented relationship between a brand user interaction.' Vintage feel the company is most needed remedial place, it is how to establish as soon as possible Even rough up a data model, the initiative to build a relationship of depth and user interaction. He said the general lack of domestic B2C In this regard, many related recommendation is not the essence, there is no user qualities inside. In fact, every guest at every change of product, user structure will change, and the user structure just will adversely effect the product, organizational restructuring, operating system efficiencies can be changed with a year's time, but established between the product and the user true interaction also takes longer. Although the short term may not be all of a sudden play a significant role in the long-term competitiveness is bound to be the core of any customer. 'We are still in use to look at traditional business electricity supplier defect today, this is the e-commerce can really distinguish the traditional business of the fundamental forces.' He said. Venture is an adventure in itself, the probability of failure is much higher than the success. This aging of the old things, witnessed the ups and downs of this Air Jordan Others start-up companies and early heart, sometimes companies need to look back in order to not be unduly influenced Kids Shoes by external environment, and to find something at the origin when the most wanted. In 5 years time a letter to all employees, especially with the aging of the 'fear of gossip humiliation' words. He admits this is true heart. (Via commercial value)