[US] retail observe personalized pricing: the era of mobile deals are more effective[Note] i world network operators in traditional retail business, the paper coupons are an important propaganda tool. With mobile Internet depth, shape coupons become information technology and diversification \u0026 mdash; \u0026 mdash; either EDM or shopping App, is true. Of course, this is only the first layer of meaning mobile era has brought. Deeper applications as well as user behavior data analysis, and then make the user's preference for personalized pricing, pricing and even develop some outside marketing products. Maybe in the future, the pricing is not the most important. Text / Olga Kharif translation / Wang Zejinboli \u0026 middot; Cornwell's husband was by high-protein diet to lose weight, he usually eat breakfast eggs. A few months ago, when food retailers Safeway shopping App offers 18 eggs promotional price of $ 1.89, the Conwell gladly accepted. Cornwell has never been to this store to provide any information about her family's health or fitness needs. As a recruiter in Chicago, she attended Safeway's \u0026 ldquo; just for you \u0026 rdquo; plan. The plans to use sophisticated filtering algorithms shopping data to guess her needs and make a special custom merchandise at discounted prices. \u0026 Ldquo; Sometimes I would see some very cost-effective thing, or something I want to try. \u0026 Rdquo; Conwell said, \u0026 ldquo; and can save some money. \u0026 Rdquo; the next few years, this personalized pricing may become the norm, from Safeway and Kroger to Metro Air Jordan 19 Canada, many grocery stores are trying to customized merchandise price. This approach will increase sales, and to prevent shoppers turn to competitors' stores. \u0026 Ldquo; perhaps after a certain period of time, for a fraction of the shoppers, the prices on the shelves will be no relationship with them. \u0026 Rdquo; Safeway president of marketing Mike \u0026 middot; Mina Xi said. Coupons deformation Over the years, a small number of large retailers have customer loyalty programs for its members to send paper coupons, frequencies between once a month and once every quarter between. They now offer similar discounts on the Internet via cell phone use, the transmission frequency to once a week. Personalized quotations can increase the number of customers visiting the store and customer unit (Customer single total shopping) amount, so as to promote sales. Executive vice president of Catalina Air Jordan 8 Retro Marketing's Todd \u0026 middot; Morris says to Get $ 1 per customer will generate additional sales of $ 8. They are more than 230 million US monthly tracking shopper behavior and provide personalized coupons for retailers and other businesses. Today, Safeway's sales in about 45% of those who receive special offers via computers or mobile App Shopper, 2011 \u0026 ldquo; just for you \u0026 rdquo; plans to launch in the United States, the ratio is almost zero. \u0026 Ldquo; it has become a major driver of our revenue growth. \u0026 Rdquo; Safeway senior vice president, customer loyalty program and analysis of Keith \u0026 middot; Colburn (Keith Colbourn) said. BB \u0026 amp; T Capital Markets analyst Andrew \u0026 middot; Wolf (Andrew Wolf) said that the plan to make the ailing Safeway's revenue improved 1%. \u0026 Ldquo; It is not enough to reverse the company's situation, but enough to make it in the right direction. \u0026 Rdquo; he said. Customized pricing can reduce the need for a price war, which is a good thing for companies like Metro. Metro is facing intense pressure Target and other cross-border expansion of the American chain enterprises. Previously, competitors will be able to see the deals open the newspaper Metro; and now may be different prices for each shopper. \u0026 Ldquo; This is directly to Air Jordan 12 customers, and therefore difficult to see and track competitors. \u0026 Rdquo; Dunnhumby company CEO Simon \u0026 middot; Hay said. They customize pricing for the Metro and Kroger, including a retailer. Dunnhumby weekly tracking over 1 billion members are people who buy goods. Its software will detect the customer's buying patterns (visits, favorite brands, buy merchandise category), in order to determine its so-called \u0026 ldquo; \u0026 rdquo ;: gene customers Air Jordan 19 whether shoppers with young children, whether you like to cook your own or whether it concerns health or environmental problems. Subsequently, the software will shoppers with discount retailers and consumer brands are paired against them have bought or may be willing to try the commodity proposed price. Like cooking vegetarian quinoa may get coupons; he liked to eat meat may be the single neighbor receives his favorite frozen snack concessions. Users receive these promotions through the website or mobile App, choose the desired products. Typically, customers in the checkout brush card will automatically arrive operator discounts. Although customers currently receive discounted prices less than 5 percent of personalized content, but Hay said that in eight years the proportion is expected to rise to over 30%. Factors driving this proportion will rise in the growth Air Jordan 9 Retro of mobile devices and the use of mobile App. \u0026 Ldquo; customer effortlessly. \u0026 Rdquo; Kroger responsible for digital and e-commerce Matt Nike Shoes \u0026 middot; Thompson said. Kroger's grocery chains including Fred Meyer and Ralphs. Such Mobile App supermarket may eventually provide real-time personalized discount prices. The consent of the user by tracking their shopping list and the location in the store, retailers can purchase to a customer sends mouthwash toothpaste on the shelves next to the Nike Air Yeezy coupon. \u0026 Ldquo; In the past, the customer loyalty program is active farewell, and will be used at the checkout. \u0026 Rdquo; senior vice president of Symphony EYC David \u0026 middot; Gentry said, \u0026 ldquo; now, it is in play when customers shopping on their influence. \u0026 Rdquo; the company analyzes customer loyalty data to retailers such as Ahold, Ahold stores in the United States include the Stop \u0026 amp; Shop. (This article originally appeared in Business Week Chinese version, the i world network operators editor, please indicate the source) \u0026 ldquo; American retail Observation \u0026 rdquo; series of articles comprising: 'era of mobile payment evolution', 'electricity supplier logistics: three killed the day of service '' personalized pricing: mobile era, so that promotions be more useful. '