SNS and economy

Today, I would like to talk about relation between SNS and economy. I think that the relation between SNS and economy is very strong in various cases. In Japan, The 2011 off the Pacific coast of Tohoku Earthquake happened. It was the biggest earth quake which I have never experienced in my life. I think that it had great influence on economy of Japan. There are enormous damages in Japan. I think that one of the biggest damages is nuclear power plant accident. There was concern that radiation widespread all over Japan. In fact, the radioactive contamination was spread in the Eastern part of Japan by the nuclear power plant accident. It is impossible for us to eat fishes which are caught in Fukushima offing. We are not also able to eat crops which are taken in Fukushima prefecture. The reason is that they are influenced by the nuclear power plant accident. However, there are some fishes and crops which we are able to eat because they are not influence by the nuclear power plant accident. That is to say, it is a damage caused by a rumor. There are many rumors about nuclear power plant accident in Fukushima on various SNS. For example,” if we eat crops or fishes which are taken in Fukushima, we would be sickness or die at the worst.” Many rumors like this are spread on twitter, ameba, and so on. So, almost we did not buy crops and fishes in Fukushima. Moreover, Japanese economy was damaged very much because the demand which are crops and fishes towards abroad was stopped. I think that it is not good use of SNS. Many factories also were destroyed by tidal wave which was happened by off the Pacific coast of Tohoku Earthquake. It is also one of factor which damaged Japanese economy.

However, there are many good comments or message on SNS. For example, “ the crops and fishes which was taken in Fukushima do not have bad influence to human body. You do not deceived by SNS and mass media. You should buy what we want.” I think that this comments or message like this have good influence to Japanese economy. When we see the comment or message, it inspires us to buy products in Fukushima. If we buy some products in Fukushima, Japanese economy would be improved little by little.

By the way, Ministry of economy has an account on SNS. We are able to send comment to Ministry of economy very easy. Ministry of economy is sending information about economy on SNS. Many accounts which are all over the world are also sending information about economy on SNS. So, there is much information about economy on SNS. If we would like to know about economy, we are able to know easily. I think that it is a good way to use SNS. I think that we should not use SNS only for amusement and we should use SNS for work or learning.

Problems in using SNS

Recently SNS (Social Networking Service) has been spreading over the world and Japan. Today the users of SNS (Social Networking Service) are more than one billion in the world. In Japan many people use these services like Twitter, Facebook, mixi and so on. But I think that most of people don’t know how they use SNS in safety in spite of using it every day. Of course SNS has offered us satisfied in sharing our activity and record.

For example twitter can enable us to know how friends doing now each other. Facebook can let us help to make good and deep relationship. But in the same time, your personal information can be composed to public. In other words everyone can see this information without your permission. On your page of Facebook, your personal information can be seen by some strangers so that there is possibility that you will be damaged like a fraud or stalking. In the twitter, tweets of famous people who hold many followers also can have some danger. For example, supposing a certain firm offers their product a famous person. Once he or she used it, the firm can get the advantage that the famous person used this product if it isn’t actually good.

Some people say that you should stop using SNS so that you can avoid being involved to the problem of the personal information. It is easy to say such a thing but you could not almost stop using SNS because of some reason.

To make good relationship, you have to use SNS whether you like it or not. As you can see from these things, we shouldn’t use them passively or be twisted around their little finger but we should use these services actively.

So how are we going to make good relationship with SNS? Enjoying the good aspect of SNS, you should know the danger of SNS. Through this presentation, we should share and broaden the knowledge of using SNS appropriately.

Dependence of SNS

Because smartphones spread explosively for these past several years, SNS dependence increases rapidly. Going and returning of the company repeats access with a smartphone during work frequently, too. When you meet a person, you cannot help being worried about SNS. You pretend to go to the restroom and confirm a smartphone many times. Always carry smartphones with a restroom, a bath, and a bed even after coming home which there is having slept while checking it many times. You cannot part with a smartphone from morning to evening. When it comes to this, you are already sick. It is not only a young person. "The middle-aged patients increase, too". What use Facebook most has the findings of 40s. Kazuo Sakai, the specialist in stress care says. In SNS which can come in contact with a smartphone anywhere anytime, the inside is toxic. Originally the Internet was the thing which had high dependence, but it was possible only in a house because you must access it with a PC. A smartphone replaced a PC it, and a risk to turn worse for a dependency increased.

The information that somebody sends it to for 24 hours continues playing in real time, and somebody reacts momentarily if oneself is what or writes in it. Loneliness disappears in hand and can always taste "connected senses" with somebody. "A smartphone is better than a lover very", many people say too. Ms. Joji Suzuki said "originally the human being has essence to band together". You feel relieved by continuing chasing the dispatch of the friend, and the approval desire is met because a friend does an affirmative reaction in one's dispatch. On the contrary, dependence increases when you do not check the information that somebody sends it to become uneasy. When SNS dependence turns worse, you tend to be irritated in a slight thing and it becomes aggressive and you cannot sleep. Because you cannot get up in the morning, you repeat tardy, and you cannot concentrate on the work in the office. You cannot live a proper social life absentmindedly even if you talk with a person. It is said that there is the case suffering from depression. A check is necessary for the so front.

Mr. Suzuki said "At first it is to watch out if you cannot sleep at night". The stimulation of the blue light of the screen controls a sleep hormone and you cannot readily fall asleep because consciousness is connected directly with a smartphone. In addition, attention is necessary for the person who you play with a smartphone unconsciously, and checks it while I do person, anything which do not calm down when you do not carry a smartphone to do something. Because you do not think that you are sick, you cannot readily notice the SNS dependence by oneself. You should always take precaution. As it makes only home to check SNS, and it was said as for what it writes in for one hour a day to access only once, you should decide a rule by oneself, and there is limiting it by contact to SNS. You make time not to mind the neighboring reactions that I do not continue doing slowly forcibly." There are many people noticing that life does not have a trouble without SNS if you delete the account decisively. This is the quickest and simple.

Stealth Marketing

And there is another problem in SNS. It's 'stealth marketing'. A series of desegregation busing uproars to be started from "a stema scandal" of popular gourmet word-of-mouth communication site "Tabelog." It is spreading fire in the cyber agent treating an advertisement product having the celebrity who the disturbance continues still more, and enrolled in "Ameba blog" write the review of the product. "Stema" seems to become the great problem in the net service. In the first place what is "Stema"? This is abbreviation of "the stealth marketing", and like the American fighter "Stealth fighter" which radar cannot detect, the technique to publicize a product without reminding a user of it with "an advertisement". The word-of-mouth communication site represented by Tabelog is called "CGM". It is "Consumer Generated Media" that is the media where a user makes up contents" (by word-of-mouth communication). Like Not only this "CGM" of "Tabelog" of the gourmet, but also "at cosmetics" of the cosmetics, and 'For trip' of the trip cosmetics huge sites grows up in each genre.

However, you attacked the characteristic that a user could contribute word-of-mouth communication too freely and acts to have you paid money and contribute good word-of-mouth communication that the owner of the shop played, for example, the revue of one's shop of its own grew wild. It is a good point of CGM which can choose a product in reference to word-of-mouth communication and the marking of the user, but correct information is twisted in this. The problems of "CGM" are points; the person who contributed the word-of-mouth communication is one's person not to know. In other words it may be said, it was the article that you got money, and was written that, in fact, was self-writing, self-playing. On the other hand, when you write playing of own work and false word-of-mouth communication because "SNS" "is the relations that one's acquaintances are connected" basically by any chance, the person who contributed it bathes in criticism from neighboring acquaintances and drops one's evaluation.

In addition, psychology that the word-of-mouth communication who believes the reliability towards "the evaluation of one's friend" than "the evaluation of the strange person" is right will work. In other words it is an idea that "trustworthy one word-of-mouth communication" possesses higher reliability than "much word-of-mouth communication of the person not to know". Is this "Stema disturbance" not a chance to be made to think about possibility of "SNS" which is the risk of "the CGM service" , and is represented by Tabelog" and the connection of "real acquaintances" such as "mixi" "Facebook?"

Caused by cellphones

As the interactive Internet service that anyone can participate in, SNS extends the number of the users rapidly and is used as a place of the communication. The point to be able to interchange with a friend and an acquaintance willingly is only attractive one of SNS. For example, I can collect the information that I want effectively in Twitter by using a hash tag listing the contributions in conjunction with the specific topic. The information that I am highly concerned with or advantageous coupon information may be available if they respond in a favorite news site and restaurant. In addition, if it is the environment where the Internet leads to, at the time of the disaster, I confirm the safety of the family through SNS and am available as a tool obtaining disaster-related news in real time. It is SNS convenient in this way, but, in the use, it is important to understand the characteristic of each service.

This is because personal information might leak out by the easy use. When, like Facebook which should be real name registration, do not show the information such as sex, alma mater, the office on a full name and the date of birth; don't be careless. I may arrive at the information that I cross plural contributions, and can identify an individual. In addition, personal information might be identified if it is past and can know the profiles by the service that I used publicly when I use plural SNS in the same account even if it limits information disclosure by the service using now. Originally the Internet was the thing which had high dependence, but it was possible only in a house because you must access it with a PC. A smartphone replaced a PC it, and a risk to turn worse for a dependency increased.

Conclusion

If you want to save your personal information, you should do effort by yourself. When someone sees your Facebook page, you should open to your page for only your friends so that someone can’t see your personal information and you don’t be damaged. As you can see, it is natural but some of you don’t know how much exposure your SNS page includes yet. If you use SNS as ‘just playing and chatting’, you will be damaged by your indifference. As you can see from these things, you shouldn’t use them passively or be twisted around their little finger but you should use these services actively. You should know the Internet is public so once you open your personal information, it spreads over the world after you close your personal information. But SNS is useful in sharing the time with friends without meeting them directly. If you use SNS correctly, should share and broaden the knowledge of using SNS appropriately.