being considered "pick", "peak time" online interactive activities. Type IV, relying on. To compete with its sponsorship of branded confrontation, nike free run 3 dam
completely with other non-sponsor brands sponsor looking for fit, carry out cross-border marketing. For example, the 2008 Olympic Games to contend with Olympic sponsors as Sohu, NetEase Tiger pulled the flag, with the IOC TOP Sponsor Lenovo, launched the "IPR in China" activities, lasted more than two months of operations during the period, NetEase is Lenovo's sponsorship rights, and the Olympic Games to achieve a brand's "legitimate" excuse. Marketing on the stage at the World Cup, can also access to cross-border marketing a lot, because as an audience, for example, between it and the tournament is more than just a passive viewing behavior, which is a series of lifestyle changes because of the World Cup.
Beverages, food, apparel, media, medicine, transportation, travel, stores and other businesses of the brandFull set up of joint marketing convergence platform. V-type, through flowers. In 1984, the official footwear sponsor of the summer Olympics in Los nike roshe run sverige
Angeles as converse, Nike not willing competitors reap full benefit, implemented in that year a classic ambush marketing tactics. During the Olympics, Nike logo Nike endorsements and surrounded by giant posters of athletes as the Olympics main stadium Los Angeles round of the stadium. After the end of the Olympics on American survey, 42% per cent of respondents think Nike is the official footwear of the Olympic brand, and official sponsor of converse's true identity is only 15%. Terms of sponsorship associated with FIFA to protect sponsors ' rights and interests and the strengthening of measures, official sponsors have billboards around important venues of preemption. Once can be misleading, as the traditional outdoor block of ambush marketing has become increasingly difficult to achieve. However,
leading to the field of transport, such as bus, subway and other carrier-branded communications, also a losing effect of "sneak attack" policy. Before the watch and watch over the two key time points, meet the World Cup atmosphere and fans, whether it's brand image and product promotions, are expected to achieve effective results. -VI, the reverse way. World Cup not all holidays, for non-fans, but also needs its own mode of entertainment during the World Cup. To this end, during the World Cup will be the marketing focus tends to sponsors to ignore non-fansGroups, can be described as an inverted World Cup marketing strategy. During the 2002 Korea-Japan World Cup, United Kingdom's third-largest supermarket group Asda are not interested in football "football widows" specially designed publications, and replaced by handsome young men "captured by World Cup husbands" acts as a shopping guide, by ladies of popular supermarket performance improvement is realized. In addition, in view of the relatively limited influence in rural areas of the World Cup, some enterprises in the competition when inputs due to neglect the market is weak, can take the opportunity to force.