Search engine optimization is a complex subject with many advantages and drawbacks for businesses to consider. SEO Is not right for every company or website, but this article assumes you have made the decision to give it a try. Okay, what should you be thinking about next?
Well, the next issue to analyse is whether to use existing staff, hire new ones or outsource the SEO work to an outside agency. I'm guessing that the most interesting of these options is to use your existing staff! After all, these are people who are already on the payroll, so why not get more from the money you are already paying them right?
Additionally, these in-house staff members might actually be quite knowledgeable about search engine marketing, and they might certainly be able to do a competent job. However, I'm going to suggest that there's more to it that, and that there is a further consideration to take into account that is often overlooked. What I'm referring to is the need to compare the cost/results ratio of an in-house campaign, with that of a corresponding campaign from an agency. Don't worry if this sounds complex it's actually quite simple.
First of all, we must appraise whatever resources we have at our disposal. It's likely that our company is interested in garnering successful results sooner rather than later. If this is indeed the case, then you must have people on board who can get to work right away - there is not much time for a learning curve when it comes to these campaigns!
So we can readily grasp that when we're talking about speed, the SEO agency has the advantage. Whilst in-house staff members are developing their knowledge, the SEO agency can simply get to work right away. Thus, it is more likely you will see results quickly from using an agency.
The next consideration for a company is the risk to its website. Remember, SEO does entail some risk! Okay, the chances of being penalized by Google are slim, but, nevertheless, the possibility is there. Such an event would be disastrous for a company, and they need to consider whether this is a risk worth taking. Their own staff could unknowingly put the entire company in jeopardy by following SEO practises that they thought were safe... but actually aren't!
Again, the experienced SEO agency has the upper hand here. They are far more likely to know the pitfalls of optimization, and how to avoid them. Think about it, if this wasn't the case, they would be out of business fairly quickly!
Lastly we need to consider the ROI that the campaign should produce. Getting your SEO done by existing staff is going to require an investment of time. That time might be better spent on the company's existing, regular work. But let's say a contractor is brought in for this purpose. He or she will actually cost more in salary than the amount required to outsource the campaign to a reputable agency.
These factors lead me to the conclusion that the most efficient process for a company to get SEO done is through an agency. This is the most cost-effective solution and entails the least risk to a website in terms of possible penalties from the search engines.
Search engine optimization, SEO Agency In Brighton or SEO, becomes a bit more complicated by the year. What used to be a fairly simple process of placing well chosen keywords into website content has developed over the years into a complicated system that requires onsite and offsite strategy. Without effective strategy and a well developed SEO plan, your website will not get the attention, traffic, or sales that it really deserves. This is why there are so many people now choosing to hire an SEO agency rather than doing it all themselves.
Can You Do It Yourself?
Many people start online businesses or get into affiliate marketing and think they can easily throw up a website with a bit of content and start pulling in the sales. It isn't until they have shelled out money to develop their site that they realize search engine optimization is not as easy as they initially thought it would be. Placing keywords into the content and URL are easy enough, but that is no longer enough to draw a healthy flow of traffic to a website.
There are people who successfully create SEO plans complete with effective strategy, and they are able to get the results they want without hiring an SEO company. The problem is that most people do not have the knowledge to do this successfully. It is easy to learn the very basics of search engine optimization by reading blogs or finding a good website with relevant content, but most of what you find will only get you started. If you don't have some advanced knowledge, you won't get effective results.
Those who are able to successfully put together and implement an SEO plan without the guidance of an SEO agency are those who know something about SEO. If you are just starting to learn but have lots of questions still be answered, then you are probably not in the position to do all of your search engine optimization on your own.
Hiring an SEO Company
The great thing about hiring an SEO agency is that they can do all of the complicated work for you. This frees you up to work on other aspects of your business, while they take care of the search engine optimization.
If you are trying to learn SEO so you can eventually do it on your own, you could discuss being more active in the process of implementing your SEO plan. Pay attention to the plan that your chosen SEO company puts together so you can understand how they are putting it all together. Watch the results that you get from all aspects of the plan, and learn how make tweaks to the plan with time. You will have to learn how to monitor and track results so you know what needs to be changed and how it should be changed.
What drives many people to try doing search engine optimization on their own is the financial component of the process. No one wants to pay an SEO agency if they don't have to, so many will try doing it on their own first. After months of limited traffic and few results, they finally see the value of hiring an SEO company from the start.