E-book market, or a sharp drop in growth rate

By reporter Xu Jieyun every Friday from Shanghai, China e-book industry, the first complaint - the format easy to intellectual property infringement, Dr. v. HW court. This action is considered an important e-book industry to the order of nodes. Hanwang book sales and become the subject of court proceedings involving important evidence, HW side reaffirmed in court after claims that the company had sold more than 100 million units of the message. This data with the previous forecast of the industry research firm was close to - last year's global e-book of 1200 million units shipped about Kingship in which about 10%.
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Have expected that by 2011, e-book market from last year's 172.5 percent growth rate dropped to 36.6%. In many small companies are facing the perils of the occasion and seek the status of the HW industry leaders to accelerate its strategy is also clearly interested in the rate of morphological evolution, cracks survive.
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HW made three years previously by the terminal, for three years by the platform, content development by three years of planning, industry analysts say, to achieve this goal, the HW is facing at least the incremental pressure build operating platform, and explore the inter- platform for digital reading three major challenges. Challenge one: increased pressure on consumer products, high prices
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Analysys International data show that last year's record growth in the fourth quarter of the year book the highest, reaching 20.11% decline in overall prices and the terminal end of the Group to increase customer purchases a year-end sales pulled the main reason.
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In the context of the overall market hot, HW announced in December last year, total product shipments eBook Eink million mark. However, behind the high growth, how to become a continuous incremental Kingship and many e-book manufacturers face the problem.
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Sun Peilin Analysys International analyst predicted in a research report, based on anti-piracy department, marketing, operating costs increase, the terminal diluted profits and other factors, e-book reader market this year from last year's 168.7 percent increment fell to 38.6% this year .
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HW reported a third quarter last year, listed companies Hanwang quarter revenue increased by more than 100%, but net profit declined by over 50%. Falling prices of hardware e-book is considered the most important factor.
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Kingship had sustained rapid growth of sales is considered to depend on the gift market, in fact, e-book is also the first year of the market started on the field more.However, this cake is clearly not a long-term "dinner."
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In fact, the demand for change has been reflected in the terminal. A consumer electronics channel, told reporters the fourth quarter of last year, the HW's sales began to slightly tired, self-monopoly in the HW channel, a number of agencies that specialized in selling HW support business growth has been difficult, one after another Other products business started to operate.
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Kingship in to the "Daily News" said in a written reply to an interview, Kingship of the growth in the consumer market faster, but there are some regional, in the eastern coastal areas, such as Beijing, Shanghai, consumer growth speed significantly, but the West still a large proportion of the procurement agency.
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HW side said, in order to meet the growth in the consumer market, Kingship launched N628, N620, F61 and so more suitable for consumer products. However, told our reporters found more than three non-functional product equipped with a hand-written less than 2499 yuan, while the N628 even higher than 3,000 yuan.
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Price comparison with competitors may be more intuitive. Since last August, after a grand incoming, e-book market, the overall average price has been dragged under the thousand. Grand price of 999 yuan,
in which, under a Taiwan Power Company, cool brand of low-priced products than the other, on top of this, the use of the industry with the best screen, and can offer free 3G access around 1,300 yuan Kindle3 parallel but, these competitive Kingship at the low end who makes the case of "cable Hengjiang.".
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Analysts said last year Kingship in television commercials, outdoor advertising has invested heavily in enhancing brand value Hanwang the same time, also extremely rapid cost increases. Meanwhile, Han Wang's product line strategy is a notable factor.Consumer electronics manufacturers a product manager on the "Daily Economic News" analysis that Hanwang's products have more than one e-book series, model number, compared to only a product of a grand and a model of each generation Kindle, R & D, open mold, manufacturing costs are higher.
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These factors make the adjustment of product prices Hanwang flexibility damaged.Kingship executives within a "Daily Economic News" acknowledged the aforementioned conditions to expand the consumer market is indeed the formation of the pressure. Challenge: How to create a platform to build the hardware came from the content license?
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E-book sales compared to end-market, streamline business model and content of operational platform to build the future looks more like a HW core concern. HW Lei, chairman of the Special Assistant to the "Daily News" said that in the early development of e-book readers, the latter two steps will be Hanwang digital publishing and digital read layout.

However, this came from the hardware manufacturer for Kingship is not easy.
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In the e-book sales process, support For more content, you need to get the support of the publishing industry BY LJJ

Google sends the strength of local advertising s

【TechWeb reported】Dec. 24, according to foreign media reports, had contributed to rapid spread of online advertising marketing concept of Google, has quietly picked up the old tools - by calling the local mining businesses, very popular in the recent expansion of local advertising market competition. timberland boots

This year, the Internet search giant has hired hundreds of sales representatives to call to the local businesses, such as SPA, restaurants and so on. 20% of Google's search and local information related to location services, Google Vice President Marissa - Mayer said, our work can help local businesses to respond to these search to attract more north face sale consumers.

Google and its search algorithm known for excellent engineers, the company's revenue last year, 24 billion U.S. dollars mostly from AdWords. More than 100 million small business through Google AdWords advertising to stimulate sales. AdWords is not fully developed, but local business, in part because of the service functions of the average business owner is too complicated and a waste of time.In contrast, Google's new service, the monthly fixed charges are more suitable for some of the local business. north face discount


Local media information company BIA / Kelsey said that the current network to advertise local business is also small, local business network spending this year will reach 200 billion U.S. dollars, is expected to 2014 over 35 billion U.S. dollars. While Google recently bid Groupon buy site failed, but the company showed interest in the local advertising market. Insider, north face on sale Google was bid up to 60 billion U.S. dollars.

Yelp Groupon and thousands of such companies generally have sales representatives, which hopes to develop local advertising business, Facebook and Google are very attractive. Informed sources, last year tried to buy Google Yelp. north face gore tex

Market research firm Sterling Market Intelligence analyst Greg Sterling pointed out that although the telephone direct way, and Google in the past the practice, but it is a must. Although the profit margins generated by sales representatives of such a system is lower than AdWords, but Google is not human in the process to see can not be changed for their small business customers.

Google is not a large direct advertisers seek new ways, although the company's 23,000 employees are mostly technology-based, but there are still thousands of people engaged in sales work, they are with Fortune 500 companies, SMEs and advertising agencies to deal with. north face clearance

In order to obtain approval of local businesses, Google began the layout from last year. Google's Place Pages service, known as the exclusive world where every page, above the basic information, such as geographic location. Facebook earlier this year began efforts in the local business areas, mainly Facebook Places LJJ

Three U.S. aircraft carrier "realignment" provo

The United States send more, "Ronald Reagan" nuclear-powered aircraft carrier to go to East Asia

"Hong Kong Commercial Daily" reported on December 25, a tense situation in the Korean peninsula, the U.S. decided to send nuclear-powered aircraft carrier together, "Ronald Reagan" to move into East Asia, the Asia-Pacific area will appear three U.S. Navy aircraft carrier battle groups.

U.S. Cable News International (CNN) reported that the military in North Korea warned of nuclear deterrence has been well under the "jihad" for the same time, the United States decided to deploy more aircraft carriers rushed to Southeast Asia arcteryx clothing . The current deployment of U.S. forces in Japan, "Washington" aircraft carrier, has just arrived in Guam is the "Carl Vinson" aircraft carrier. And "Ronald Reagan" also went to the Western Pacific region.

Chinese Admiral Zhang Zhaozhong to the media that, when the three aircraft carrier battle groups in the same area, the marks of war should break out. Now, "Ronald Reagan", "Washington" and "Carl Vinson" realignment three aircraft carrier battle group, was public opinion as the past 60 years the largest in China and North Korea of military provocations.

Tsinghua University, an East Asia specialist, said that the situation in the Korean Peninsula at this stage has been soured. Ongoing military exercises in South Korea, together with the DPRK and the U.S. pressure, did not show the situation on the Korean buy QB peninsula for the salvage of good faith. He said: "At present, Korea is the Korean Peninsula 'troublemaker' and U.S. foreign policy to some extent by South Korea 'kidnapped'."

South Korean officials said inter-Korean border in the metal Christmas tree 29 meters high, originally planned to turn off the lights in the 26, it was decided to have light until Jan. 8, that of the WPK Central Military Commission vice chairman of the Jin Zhengen the birthday, the media is expected this will irritate the DPRK. South Korean media said North Korea has Jinzheng En's birthday as a national holiday. arcteryx jackets

Macao, "the public daily" l2 25 South Korean media said that the U.S. Navy being arranged, "Ronald Reagan" aircraft carrier battle group deployment to the Western Pacific region.

Previously, the United States have "Washington" aircraft and "Carl Vinson" aircraft carrier in Northeast Asia. In this way, the United States will have three aircraft carrier battle groups in Northeast Asia, while undoubtedly adding to the tensions Peninsula. arcteryx outlet

【Hong Kong "Oriental Daily" reported on December 25 South Korea's Diplomatic Security Institute released a report yesterday, referring to North Korea or continue trying to develop nuclear weapons, a third nuclear test at any time. News that the U.S. decision to deploy nuclear-powered aircraft carrier of emergency, "Ronald Reagan" was rushed to the East, when the United States to East Asia will have three aircraft carrier battle groups deployed. cheap arcteryx
A Chinese Admiral said that three U.S. aircraft carrier battle groups in the same area, marking the line of war may be very high. LJJ