Less smug in 2013, 'a white four red' wine to see the electricity supplierRecently, Dangdang lifted the exclusive cooperation with the Brewmaster network in the liquor channels, a year after the two sides cooperate, quiet break. A former Brewmaster network executives on the '21st Century Business Herald,' said Brewmaster net sales on Dangdang, Shop No. 1, and other platforms, and did not meet expectations. [P = 25, null, left] is more than just external internet sales fell short of expectations. Brewmaster company-wide sales in 2012 did not meet its expectations have been 20 billion. [P = 25, null, left] 2011, 2012, the Liquor electricity providers became one of the hot venture capital, but in fact, as a large number of vertical areas, wines electricity are also not good to do. This year, various alcoholic electricity suppliers survival and development Nike Air LeBron EE route is like? They each choose what kind of market breakthrough? Tiger wine sniffing combed electricity supplier few representative cases. One white and four red. Thereby enabling an overview of the basic situation of Chinese liquor electricity supplier. [P = 25, null, left] Brewmaster network, class fill line [p = 25, null, left] Brewmaster network is now recognized as the largest selling liquor electricity supplier website. 2011 Brewmaster net sales of approximately $ 500 million, liquor has been profitable, but because of logistics into a huge company in 2011 an overall loss of about 80 million yuan. 2012 Brewmaster network has said it plans sales exceeded 2 billion yuan. But at the end of 2012, its founder Hao Hongfeng representation failed to reach this goal, he said the actual sales have more than tripled compared with 2011 growth, or 15 billion yuan. [P = 25, null, left] comparative data of the China Electronic Commerce Research Center, 2011 liquor online shopping market transaction size is less than 20 Nike Lunar Hyperdunk Low billion yuan, while the 2012 transaction size is apparent substantial growth is expected to reach 3.8 billion yuan . Therefore, Brewmaster net 2012 net sales accounted for the entire liquor market share of nearly half. [P = 25, null, left] founder Hao Hongfeng in 2001 founded the Best Wines in Taiyuan, the main wine brand agency, agent Shanxi Fen make pot of gold. In October 2009, with a registered capital of nearly 100 million yuan to start the Brewmaster network. [P = 25, Cheap Nike Free Outlet null, left] financing situation [p = 25, null, left] Brewmaster net an investment of 100 million yuan, which is funded mainly by private capital of Shanxi. [P = 25, null, left] 2011 April Brewmaster net $ 20 million to complete the first round of financing. [P Nike Air Jordan 7 = 25, null, left] 2011 August Brewmaster network announced $ 50 million second round of financing in place soon. (Sequoia Capital, a fund owned and OFC) [p = 25, null, left] 2012, announced in August to get C round of investment by Beijing Capital Management Centre fertile derivatives and a number of joint investment fund, the total amount of 200 million yuan . [P = 25, null, left] and Wuliangye largest distributor in Guangdong Guangdong strong wine, are also shareholders Brewmaster network. [P = 25, null, left] history [p = 25, null, left] Brewmaster network when just on the line, Hao Hongfeng fully understand electricity supplier. No online order transactions, did not think how amortized cost of logistics, the site is just a display platform, all transactions are completed offline. At first it was just a low price, take the network channels to change the industry, the results have been to the winery blocked, distributors and other industry signed a letter resistance, on-line a few months later, CEO Ye Xiaoli main price war officially resigned, Brewmaster Air Jordan Outlet net loss was 980 million. [P = 25, null, left] now, Brewmaster net price problem is solved. For the higher price sensitivity winery image products, Brewmaster net to guided sales, maintenance winery price system; wineries provide network specifically for products, and the line segment channels to ensure more substantial margin; Third is a winery in the inventory of older products, for price-sensitive customers cheap sales, gather popularity. [P = 25, null, left] advantage [p = 25, null, left] although later Brewmaster network power business function gradually complete, but the competitive advantage Brewmaster network remains offline. [P = 25, null, left] 1, which has a decade of experience in liquor sales team. [P = 25, null, left] 2, it is China's top 100 enterprises to establish a strategic cooperation liquor sold exclusively online, the monopoly of the liquor business in the online sales channels. From manufacturers to Brewmaster network, and then directly to the end consumer from Brewmaster network. [P = 25, null, left] 3, leading scale. In order to expand the scale, Brewmaster Nike Air Max 2011 network in addition to self-site, in cooperation with the Lynx, Dangdang, Jingdong Mall and other large platform, operating their liquor channel. According to '21st Century Business Herald' reported in September 2012, sales revenue from partner sites have accounted for 40% of the immortals net sales. According to today Brewmaster cooperation with Dangdang, One store, that percentage of herring. And if it is true, then do 1.5 billion last year Brewmaster figure and doubtful. [P = 25, null, left] perhaps to reduce the winery with the traditional channels of electricity provider channel (disturbing the original price system) concerns, Hao Hongfeng recent statement that China's electricity supplier can never overturn the traditional channels, 3-5 In not become mainstream channels, it is expected to 5% -8% retail market share will account for liquor. According to Hao latest interview that under the proportion of online and offline Brewmaster it is half and half. [P = 25, null, left] 2012 onwards, Brewmaster network online efforts make up classes, including increased attention and investment logistics and operations. [P = 25, null, left] compared to a single large liquor market, US wine Beijing, Henan Q \u0026 S wine would, Shenzhen goods still wine in the wine market, the three pillars of the whole show. [P = 25, null, left] Q \u0026 S Wine, community-based [p Nike Air Max = 25, null, left] Q \u0026 S Wine will be established in November 2008, claiming to be China's largest imported wine B2C sales platform. Q \u0026 S wine would have been to wine as the major business projects [p = 25, null, left] As of June 2014, the number of members Q \u0026 S wine will expand to 5.2 million daily orders can be maintained at around 3000-4000. Qu Yuan, said its chairman in 2014, Q \u0026 S Wine will be expected to reach 40 million in sales, an increase of 100% compared to 11 years. Q \u0026 S Wine will now have occupied 40 percent of the wine market share of the electricity supplier. [P = 25, null, left] founding team [p = 25, null, left] Q \u0026 S Wine was established in 2013, has a complete industrial chain of wine in Henan Province, across the global procurement, transport temperature, outlets face, wine clubs, and other fields of expertise. Has its own independent winery in Australia, the agent of the world's 13 countries, nearly 1,000 varieties of wine superiority, Q \u0026 S wine will be imported wine brand operators the James Harden rare. [P = 25, null, left] Q \u0026 S Wine will be the first company in Henan Province, the first batch from the acquisition, shares of foreign wineries, and then set up branches in the country of origin of each wine, wine purchase professional international company , now has France, Chile, Australia and other 13 countries, 500 variety of imported wines, were in control from product sourcing, maintaining the high cost of the product; the wine for purchase, but also has a strong advantage. Q \u0026 S Wine will also realize the depth of cooperation with the micro-channel, micro-shops and other famous platform electricity supplier; the line of more than 100 physical stores is rapidly expanding. Q \u0026 S wine will sell 100,000 bottles of wine per month, affecting the whole population in Henan majority of wine later, I can say on behalf of the Central Plains region of the wine industry leader. The current sales network throughout the country. China imported wine has become the most professional suppliers. [P = 25, null, left] Q \u0026 S Wine will be chairman Qu Yuan, he said that in the current unfavorable capital market situation, Q \u0026 S Wine will be no new financing plan. [P = 25, null, left] before [p = 25, null, left] beginning, Q \u0026 S Wine Nike Hyperchaos Shoes 2013 will be based only on the founding team familiar database telemarketing. Prices go in the low-end line. Starting in 2012, and only then buy more energy and resources to focus on e-commerce channels. Meanwhile, Q \u0026 S Wine will begin to enhance its global direct sourcing proportion of imported wine, the global direct sourcing wine sales ratio exceeded 50%. [P = 25, null, left] Q \u0026 S wine will do another focus is community-based. Related initiatives include: the popularity of wine through various Womens Nike LeBron 11 channels of knowledge, in 2012 launched the electronic magazine 'Wine Enthusiast'; the establishment of Q \u0026 S Wine College and launched training college scholarship program can also return to the current 50% to a personal account. [P = 25, null, left] wine US, emphasizing the line and high [p = 25, null, left] technical background, excellence, 8848, red kids and other electric providers website has served Lu Germany and Italy, in 2008 joined the the ranks of entrepreneurs, set up a wine US. [P = 25, null, left] is a former US wine French wine import traders, mainly engaged in the Bordeaux region of France castle wine products. US wine began to do is 'the direct purchase of imported wine + direct.' Insist on imported wines direct purchase mode, without domestic wine distributors, buy products directly from the French winery, and then shipped back to domestic sales from online mode to achieve 100% of the wine country of origin of imported Women Nike Air Yeezy II original original bottle. [P = 25, null, left] -O2O [p = 25, null, left] 2012, the US wine O2O way more inclined to gradually expand the line physical store experience. [P = 25, null, left] wine began deploying the US in 2012 under line sales outlets, six months to build the next 30 line stores. This 30 outlets concentrated in the second and third tier cities, and even four-tier cities, all the way to join, while first-tier cities is still the continuation of the original members of the Nike Lebron 10.8 US wine center and wine salon experience-based approach. [P = 25, null, left] Lu Yi-de-expected 2013 US Open will be in the wine country built under the 100 line outlets, the way is still taken way showroom + stores, Nike Barkley Posite Max mainly in the second and third tier cities. [P = 25, null, left] - high-end [p = 25, null, left] In addition to the establishment of the line network, the wine has begun to end the US wine market began to enter, and a breakthrough in the investment products , the 2012 US Open and gold vest wine launched the world's top Cru wine investment product called 'Red Cheng Wan', became the first branded wine electric field extends involving financial products. [P = 25, null, left] wine US in September 2012 to complete the Shenzhen Capital lead investor in the company more than 100 million yuan of B round of financing. By the end of 2012, the user scale reached 300 million, of which the wine within a year to a user more than three times the US online spending more than 20 million people. Claiming the 2014 US wine market. In early 2013, for a number of electricity providers claiming to have profit issue, Lu Yide said, 'only able to profit while maintaining the advantages of market size and industry background is obtained 'earnings in a normal state'.' What he means is that the US will not scrimp into wine. [P = 25, null, left] electricity supplier in alcohol, the less you want to introduce the product still is the first company to announce a profit of wine electricity supplier. [P = 25, null, left] Pinshang wine net: I was retail, rather than electricity supplier [p = 25, null, left] network's main product is still wine imported wine electricity provider, is the first company to announce the successful implementation of profitable wine business platform, and intends to go to the 2014 GEM. [P = 25, null, left] was responsible for software sales in Europe Huawei 张辉军 home business, and other partners invested 10 million to establish a product still wine net.张辉军 Huawei worked for 14 years, which is particularly prominent in the construction of the IT system. Zhang Huijun said that the product is still a unique precision marketing and efficient IT systems. In marketing, according to the user's attributes and behavior analysis, accurate to find potential customers. Meanwhile, all the marketing launch will have IT systems for real-time tracking and estimates, and accumulated a lot of media data and user behavior data, which ensures the accuracy of marketing activities. [P = 25, null, left] 2011 June Pinshang wine get Cowin 25 million shares. In June 2012, get Wang Chao Yong Lee's letter Cowin B round of capital and investment. [P = 25, null, left] still wine products according to the data provided, the net revenues in 2011 reached 130 million yuan, while in 2012 its forecasted twice the size of tens of millions of profit. [P = 25, null, left] product is still wine winery Supplying 80 percent are foreign and 20% are from domestic dealers do supplement. Its positioning is imported wine retail brand, rather than B2C. 'We want red wine electricity supplier, also said that the whole online channels, do not rule Nike LeBron 11 laid down to the line, as long as the retail sector, will try.' Zhang Huijun representation. [P = 25, null, left] 2012 December Pinshang announced to join the development of the line of business, 100 percent imported wine for the business object, and plans to complete the expansion of the line 100 stores in 2013. [P = 25, null, left] electricity supplier community transformation wine Nike Air Yeezy II Gok [p = 25, null, left] wine cups network is a veteran of the wine community, is also one of the earliest wine enthusiast forum. [P = 25, null, left] 2012 In December 2009, even though investment in winter, wine cups network or access to investment institutions to invest 5 million yuan A round. [P = 25, null, left] wine cups network does not aim at the outset socialization electricity supplier, but the contents do first several years, then transition to community-based electricity supplier. [P = 25, null, left] wine cups network directly to the wine consumer demand, so the consumer's 'social + media' platform. Especially as a veteran of the wine community, extensive wine website content to help beginners step by step advanced to enthusiasts and loyal customers. They began to regularly recommend carefully selected wines to attract the real wine lovers, the start of the socialization electricity supplier. [P = 25, null, left] wine cups network not directly sell alcohol, but adopt a 'flash sales' campaign mode, cooperative and businesses to cooperate in order to sell a limited amount of discounted wine, and help businesses to collect consumer feedback. [P = 25, null, left] wine flash sales have accounted for 90% of total net revenue Gok, who in 2012 revenue is expected to exceed 10 million. 2013 will continue to focus their investment in the community and media, and try some of the industry chain derivative, planning some peripheral products of its own brand of liquor.