Let's consider how creating 2,000 percent solutions (ways of accomplishing 20 times as much with the same time, effort, and resources) can change the result.For a forthcoming book I am developing, that sampling solution has been further enhanced. Surely, the world is waiting for their unique wisdom . . When that combination happens, these two complementary 2,000 percent solutions acquire the power of 20 or more individual 2,000 percent solutions. We should be able to increase our total readers by several hundred more percent. The pre-launch involves a blog in which the material is tested for reader reaction. I estimate that these activities have directly yielded 20,000 people who have read some part of that book. Before publication, I mailed out thousands of draft copies for advance reading. I estimate that total readership through this approach will swell to 100,000 people by the time the third book has been in print as long as the first book has been. Even if everyone who gets a copy reads it, that's not a lot of influence.
That means the cost per reader will be $0. As you can see, repeating such a process on the same or a similar problem can be profoundly valuable in making further improvements. If some people buy the books based on these low-cost previews, I will definitely have an economic gain.012. I will also reuse the Amazon.To put these 2,000 percent squared solutions into perspective, you need to know what Peter Drucker taught me: Surveys show that only about 10 percent of all business books that are purchased are actually read by anyone. My costs, however, came out of my personal pocket. You can also think of this concept as developing a 40,000 percent solution, or a 400 times increase in benefits. That means our cost per reader for just this activity was about $2. The cost for those copies was about $1,200. The first book's campaign cost 166 times as much per reader as what the the third book's campaign did, and I will draw far more readers with the new, less expensive effort. As a result, a massive business best seller may have only 20,000 readers, and almost all of those have read just part of the book. The 2,000 percent squared solution activities allow me to easily and effortlessly share our message with far more people than business best sellers do at a minimal cost that almost anyone can afford.
When I was writing my first book, I heeded that advice. In addition, I created a Web site for the book and put all but two chapters online there for free reader access. I estimate that more than 200,000 people will have read some part of the book through the blog before the book is published, and the cost is only the electricity to post the blog entries. Keep an open mind while I share an example of creating 2,000 percent squared solutions for inexpensively attracting more readers to my books. Publication publicity will probably draw another few hundred thousand people to the blog samples. After publication, I sent out thousands more free copies of the completed book to influential readers. The reality is far different.com guides that worked well for the third book to add another 100,000 readers at limited cost.To some, that goal may seem remote. If that occurs, I will have attracted 100,000 readers at a cost of $1,200. Tom Peters, coauthor of In Search of Excellence (reissue edition, Warner Books, 1988), tells the same story about one aspect of how that book became a blockbuster. For that book, I only provided free advance copies to those who helped us create the book. Since I carry advertising on the blog, I have a revenue offset to our costs. Mitchell, All Rights Reserved.
What are you waiting for?In the first two years, I estimate that over 30,000 people read some part of that book through these efforts. I next condensed the articles and turned them into brief guides that Amazon.When both usage and delivery effectiveness improve, stakeholders can gain 20 times more benefits than from either improvement alone. That's what I mean by a 2,000 percent squared solution. I also plan to send millions of free excerpts by e-mail to people who subscribe to various complementary newsletters. The cost to do this sampling was over $40,000. Even more surprisingly, only one in a hundred business books sold is read cover to cover. These estimated results will provide me with a 66,000 percent solution compared to our first approach (16,500 percent lower cost per reader multiplied by 400 percent more readers).00, this was a money-losing proposition unless this distribution yielded sales of at least 20,000 additional books.Now you know how you can reach best-selling reader levels for your next business book. The average business book offered by a major publisher sells about 5,000 copies.For my third book, I decided to create a 2,000 percent squared solution for expanding readership. I needed to do better. Since royalties on books like ours are usually around $2. or so they think.Many people dream of writing a best-selling business book. I then wrote brief articles based on the book and arranged to have them published in prestigious journals and magazines.com publishes for free.
