Below you will find a list of tips and things to think about when linking your website to make it optimized for search engines. However as with most websites the text in this link will probably be "Home". Use links in the content of your web pages
Try to make some of the text on your website into links to other pages on your website. If a search engine can easily find your site map (should be able to get to it from your home page) then they will easily be able to find all the pages on your website, even the towel rack deep ones. Use text links in menu bars
Many web designers like to use images in menu bars as there is a much wider variety of fonts and you can get a great look. There are two options to get round this problem. So when deciding how to put your website together remember to consider your visitors first, how easy is it for users to find information. By doing this it means that search engines will not follow the links to that page but your visitors will be able to. By doing this you allow the PageRank of your site to be shared amongst the important pages with none being given to the less important pages.If you are putting your website together and want to ensure it has a good chance of ranking highly in the search engines then you need to think about your internal linking strategy.
4. Everybody looking to embark on an SEO campaign will be all too aware of the importance of links coming into their website, however you can also improve things with a good internal linking strategy. The first is using the no follow tag in the links to your home page so as to eliminate the "Home" ranking problem.