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Early in the 19th century, Austrian botanist discovered the liquid crystal, which means that one substance along with a certain kind of material properties of the liquid flow arrangement and similar crystals. Under the influence of an electric field, the arrangement of the liquid crystal molecules will produce change. And then its optical properties changed, this phenomenon is called electro-optic effect. Using liquid crystal electro-optic effect, British scientists made the first one of this century that the liquid crystal display LCD. It is its amazing origin. Today's LCD display is widely used in fixed line LCD. Do you know commercial displays and interactive display ? Differed from old technology, LCD is not only small, thin (currently 14.1 inches), light weight, low energy consumption (1-10 microwatts / square cm), low voltage (1.5 to 6V), but also no radiation, no flicker and can be matched directly with CMOS integrated circuits. Because of so many advantages, LCD has been applied into desktop since 1998.

When it comes to information media, newspapers, radio, television or the Internet will firstly appear in most of people's mind. But today's information releases those who have been satisfied but not widely targeted audience of traditional channels of information. Information from the mass marketing media market is turning into focus marketing. Products and consumers continue to be subdivided by era; the limitation of traditional media is unable to effectively distinguish target audience for products.

And then lcd ad display emerges, which is a new generation of smart devices. Lcd ad display is the use of standard LCD monitors, LCD TVs, networking and multimedia system control through other means to convey information display and video advertising.

Lcd ad display is broad areas of applications. You may see it at hotels, commercial office buildings, elevators, exhibition, and entertainment and leisure venues. You can also see lcd ad display in metro stations, railway stations, airports, subway, airplane, supermarkets, chain stores, excusive agency, convenience stores, sales counters and other occasions.

There are three outstanding advantages about lcd ad display. Firstly, unlimited business opportunities. Because of wide application (mainly used in square, pedestrian street, museums and other commercial areas with high value), multiple aspects involved in any suitable place to put it all outdoor advertising can be applied. Because of the advanced technology , making it not only shows better outdoors than LED, but also makes the picture more clear and vivid which gives people a deeper impression, deepens the advertising effect , indirectly on improving advertising effectiveness.

Secondly, it produces less pollution. This is the best embodies its values on the one hand. A company in Shanghai cooperates with a world-renowned manufacturer of LCD panels using technology allows radiation down to a minimum. Of course, it doesn't cause visual pollution. In the country now, a lot of advertising don't focus on the ability to attract the attention, whether cause visual pollution. According to this, the product from production to design can be put in place based on entirely different places, with different programs to ensure people the most profound impression and no pollution.

Thirdly, consumers feel more interested in the shopping process and they can select information actively to avoid disturbing from promotional staff.

In today's market, if you make the best advertisement, you will establish high-end brand naturally. Outdoor HD LCD, image clarity, vivid images are still clearly visible under strong sunlight. People will be drawn into the large screen display and high brightness involuntarily. Your products will be everywhere! Do you know digital signage and lcd digital signage ? You will know how to make a passive advertising display well.