On July 14, 2024 (Sunday), Rolex spokesperson Carlos Alcaraz took the lead at the Wimbledon Tennis Championships (The Championships, Wimbledon) and successfully defended the men's singles championship. In the peak contest on the center court, the 21-year-old Spanish tennis star defeated his opponent 6-2, 6-2, 7-6 in just 2 hours and 21 minutes, showing his outstanding talent, superb skills and strength. Fighting spirit, presenting a wonderful tennis feast to the 15,000 spectators. Alcaraz's victory not only brought him the fourth Grand Slam® championship trophy in his career, but also represented that he completed the French Open at Roland Garros in just a few weeks. (Roland-Garros) has reached the top continuously from the clay court to the Wimbledon grass court, achieving a very challenging and rare feat in professional tennis. Since 1978, the famous Swiss watch brand Rolex has cooperated with the Wimbledon Tennis Championships and is committed to supporting the excellence of tennis. For nearly half a century, Rolex has witnessed many tennis elites creating legends in this tennis palace.

Today, Alcaraz joins the ranks of the nine men's defending champions in Wimbledon history, continuing the glorious tradition of Rolex spokespersons. Twenty years ago, another Rolex spokesperson, Roger Federer, accomplished the same remarkable feat here and is still a classic figure in tennis. In his victory speech, Alcaraz expressed his feelings about following in the footsteps of tennis pioneer Federer and winning the Wimbledon title again: "First of all, it is a great honor for me to become the spokesperson of Rolex. Joining hands with Rolex on the Wimbledon court to follow Roger Federer's footsteps are a supreme honor for me. Now, I will cherish this honor and continue to move forward in the tennis world. For me, Wimbledon represents a wonderful event. The most beautiful stadium and the most wonderful trophy.”

The second Wimbledon championship trophy means that Alcaraz officially became the fourth player to win four Grand Slam titles at the age of 21. In early 2022, Alcaraz joined the Rolex family and won the US Open in the same year, becoming the youngest male player in the history of tennis to be ranked number one in the world at the age of 19. Now, a year after his first Wimbledon victory and weeks after winning the French Open at Roland Garros, Alcaraz is back on the podium again, holding the men's singles trophy aloft. Alcaraz wears his cherished Rolex Oyster Perpetual Cosmograph Daytona on his wrist. This watch has accompanied this talented tennis player in many of his career highlights. Alcaraz added: "The Rolex Daytona I am wearing now is also a witness to my Wimbledon trophy win last year. It has accompanied me through many important moments and carried many events in my tennis career. Precious memories. Daytona watches are also important witnesses in sports history.”

Since the Wimbledon Tennis Championships was founded in 1877, many outstanding members of the Rolex spokesperson family have won titles at the All England Lawn Tennis & Croquet Club. The list includes Rod Laver, Björn Borg, Chris Evert, Stefan Edberg, Garbine Garbiñe Muguruza, Roger Federer and Angelique Kerber. This year, Alcaraz once again climbed onto the Wimbledon Classics championship list and will forever remember the moment of glory.