One day I was watching Netflix and noticed their original drama is pretty good while their original animation is terrible. Toshio Okada, a famous animation critic, said “Some of the Japanese animation company expressed their concerns about whether they should accept the offer from Netflix or not.” They were concerned because they knew all copyrights would be only taken by Netflix, and there would be nothing left for a director or either screenwriter.
Of course, this sometimes happens in Japanese animation companies too, however, when they produce a sequel, there is an implicit rule of using the same staff or voice actor. Because of that, some of the rights or boundaries for the production staff are somehow protected. That is why when one of the famous animation producers tried to replace the director, it became huge trouble.
However, Netflix is different. Netflix's original animation, which is more like a purchase than an offer for anime production. That is why the production company considers Netflix's original animation as a trial and publishes more serious works that are likely to sell in the long term in a platform they can own their copyrights. So, the production company trying to profit from production cost rather than the secondary production from that.
On the other hand, this works just as fine for drama production, because different from anime, in the case of dramas, it has not been said that DVD sales are profitable. Therefore, it was natural to make a profit from the production cost of the drama.
So, in order to change this, the Netflix animation team have to tell their home country that Japanese animation companies would only make works that cut corners unless they gave all the copyrights and if they did not change the system and framework for production, I think the Netflix original anime remains boring forever. Or, Netflix should make their own studio. Who is to say?
Reference;
Taiki Sakurai = Oversees anime works on Netflix. (11/13/2020). Retrieved April 20, 2021 from
[Netflix Sakurai] Making anime a dream job. Now is the chance to turn it over. (01/16/2021). Retrieved April 20, 2021, from
Oshino, Y. (2020). What is Netflix animation making that is seen by more than 100 million households around the world? "Thermae Romae" Mari Yamazaki and others talk. Retrieved April 20, 2021, from
Anime "ULTRAMAN" special feature Netflix producer interviewed directly! (04/12/2020). Retrieved April 20, 2021, from
https://natalie.mu/eiga/pp/heros-ultraman01