The search tool provides results which contain adverts, and therefore publishers can generate revenues. The advantages of also lies in the space that it occupies on screen.com plagued with click fraud, the same is less likely to happen with search. If this resource is contained within a website they are currently on, then they are likely to use the publishers website for search, and therefore the publisher can receive returns. In the way that a company who sells a product would not want a rival provider having an advert within their website, they will not feel that this disadvantage is relevant.
The results are displayed on a separate page,so publishers do not feel that they are sacrificing space where would previously appear. Although this is the case surfers are more likely to be targeted towards adverts than with Google .publishers often state that they receive less per Click Through with Search. Google for search is also used by large market leading websites where this is rare .The effectiveness of this tool for publishers comes in its functionality for website visitors. Therefore surfers are more likely to also find the resources within the publishers website that they require. Click Fraud would require flat knitting machine Manufacturers the person or persons committing the crime to follow realistic searches, and to avoid any suspicious behavior. for search provides publishers with the opportunity to provide a search tool through their website.
This could be particularly hard, and with less revenue per click those committing click fraud are likely to stay away from search all together.
Those who are visiting the website for the first time, and realizing it will not satisfy their needs may still use the websites search function. Those who have browsed resources on a website may return to Google to complete a search. Publishers often claim that having a search tool within their website is a good way to generate revenues without the concern of diminishing their brand. If the website contains relevant resources, and still has the functionality associated with Google then the website has broader general appeal. Others who choose not to use the Google logo, may benefit from the customers assumption that the search technology used belongs to the website they are on, and therefore further benefits are reaped by the publisher.