Facebook's TV Commercials For Home Are A

Do you regard the world you inhabit with a profound sense of resentment and contempt? Do you long to escape the bosses, relatives, and other sources of boredom that distract you from the reveries of your smartphone?If so, then perhaps Facebook Home is the product for you!This seems to be the upshot of the ads touting the social networks latest offering, itsand now making its way into the marketplace. While , Im left wondering why Facebooks advertising is so bad.

Like many, if not most, so-called Web 2.0 companies that have caught on, Facebook built its brand without traditional marketing. So it was notable when late last year, it marked crossing the billion-account threshold with a minute-and-a-half long ad for itself, grandiosely titled . In tones of momentous gravity, with lush cinematography and pensive musical score, this short film explained that Facebook is like a chair: Anyone can sit on a chair, and if the chair is large enough, they can sit down together. (Wouldnt that be a couch?)

Also, Facebook is like doorbells, bridges, airplanes, dance floors, and basketball, because these are all things people use to connect and share, and remind us that we are not alone in a vast and dark universe. Obviously that didnt make a lot of sense unless you conclude that people use Facebook as part of a futile program to ward off thoughts of some inevitable oblivion that awaits us all. The latest ads for Facebook Home strike, let us say, a lighter note. One involves a guy killing time more effectively with Home while stuck in the familiar dead zone of an airplane, pre-takeoff: Pictures and status updates spring to life around him. While some are jarringly weird, and the guy turns out to be one of those bozos who resist the flight attendants requests to power down, the spot is basically harmless. A second installment, however, moves the over-arching idea (distraction everywhere!) to a workplace setting. The specific workplace is Facebook itself, where none other than Facebook Founder and CEO Mark Zuckerberg debriefs an improbably small group of employees on the wonders of Facebook Home. Immediately, the ads protagonist stops listening and begins conjuring up various digital entertainments a goat screams at Zuck, a racquet-balling friend beckons, alternate realities involving swimming pools and all-terrain vehicles drown out the dull realities of the boss droning on about the new product.

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Facebook's TV Commercials For Home Are A