the 5 primary components in answering this question are:
*intent: is the user intention largely the exact same? If so you can target many keywords on one-page, but if it's different then it makes sense to break up the baskets founded on the different user intents.
*relevancy: this is kinda tied in with purpose, but also if the words appear significantly different then make different pages for them.
oif there are 2 ways to explain something and they look significantly different (visually) then it could make sense to set up 2 separate pages.
othe large reason for this idea is that after people search they frequently visually layout match while scanning...looking for the shapes of the word as opposed to reading (and search engines daring the list as well)
oone way typea about this is to utilize the page title and the H1 to target slightly different variants of the keyword...because Google sometimes will show whichever looks more relevant...so for searches for "used xyz" they will show the page title if it has "used xyz" in it...and then if the H1 has "refurbished xyz" in it, then when people search for "refurbished xyz" they will see the H1 in the search results
* competition : whereas if it really is strong you might have to be more granular to compete, if the competition is weak you could get away with targeting more on 1 page
*existing momentum: if you already have a heavily linked to page then sometimes just adding a couple cheesy links with the associated keyword modifiers inside them can assist you to rank for the alternative variations, but if you do not need that momentum then obviously it can become a bit more work
*what do the search results look like: for instance, in certain cases Google localizes search results to where it would be tough to make 1 generic page position for many geo-specific keyword variations.
osometimes you can utilize a different strategy than what rivals are doing and what shows up in the SERPs, but generally what is working is a great starting point (since mimicking it removes some variables from the equation).
your anchor text question is actually a bit tougher to reply. The rationale is that up until about a year ago anchor text was page unique and infrequently (if ) flowed between ever pages (outside of using redirects and rel = canonical). authority would flow across the site, but anchor text would not. however Google combined that up late last year.
Given that, my guidance on the anchor text front is going to be this : track and evaluation.
*
*after Panda it's not a great idea to merely link in the homepage (especially if you're going to get 100 pages on your own web site) so I would suggest doing some deep links for safety sake. test how well they execute.
It's not really fascinating (or even expert guidance sounding) to suggest being iterative and following what is working nicely (rather than saying "go in with big strategy x") but in nearly everything we do we have a rather iterative approach. we do this for a couple important reasons:
*investors are more willing to invest huge when something seems like it has a good chance of being profitable. We're the same way.
* The algorithms are dynamic and always changing.
oboth the above links within the posts are good examples of how the response last August might have been a little different than what I wrote above.
goes without saying that Bing can likewise drive substantial traffic. some sites that were hit by Panda are creating more sales from Bing or Yahoo than they do from Google.
oas folks adjust to what Google is doing Google may dial down the capacity of anchor text to stream cross page in a site for some types of sites.
Oby leveraging both strategies, once the transform (if pages and keywords tank when others don't) * and certain it you can better isolate problems
nike free 5.0 When you take into account that Bing powers Yahoo! Research too oand, that's truly a 2 : 1 difference.
All of the above relies on the premise you have a site little enough that you're paying significant focus to editorial on a page by-page basis and do it yourself. one other consideration is keyword overlap with brands and such. even Though there is a page for each particular brand being reviewed, it could make sense to get an overview table, because loads of keyword searches are structured similarly to x vs y, or a or b, or is q better than r, etc. and an overview page makes it possible to capture those sorts of search queries. those kinds of searches are common across brands and within different versions of the exact same brand, and they tend to be somewhat into the conversion funnel to already want to compare a couple choices. we provide a site planner here and you will use tools like Xenu Link Sleuth or OptiSite or Screaming Frog SEO spider to map out a competitor's strategy as a starting-point. then from there-you might use some of those tools to aid pail the keywords and create your page titles and H1 headings aligned with keywords. Save all that data in a spreadsheet and you can later use it against your analytics data including rank checker results to further shape your link anchor text strategy when constructing additional deep links.
nike free 5.0 body strategies and hopes on getting penalized, but it surely is nice to still create some decent earnings from a website even if your site has a falling out of Google's graces. nike free run 2