Juli rigging: Why lift the Earth?Juli rigging through 20 Air Jordan 18 years of efforts to define China's cable industry, in the process, it has become the undisputed rule makers, at least in the foreseeable competitors, no one can surpass its established position Text / staff reporter YE 'Give me a hanging point, I can lift the Earth.' Open Juli rigging (002342.SZ) chairman Sketch vCard thing you see is a rhetoric. 'It does not just say that, in 2009, we produced the rigging length nine laps around the earth.' Sketch said. Rigging, translated from the English 'SLING', is the connection between the crane and the hanging objects. 'We are the founders of' 1993 years ago, China's market rigging very professional, and related products are commonly referred to as Nike King lifting accessories, rope, Juli push this concept to the entire industry. Focus in 1985, just turned 20-year-old Yang Jianzhong, Yang Jianguo two brothers to make a living, with 2,000 yuan in his hometown Baoding founded a holster Factory production plug kit (used to make rope rigging). In order to make more money, the brothers rode a bike all the way to insert kit from Xushui City to Beijing. At that time a plug kit worth 300 yuan, in Beijing two months sold 42 units. 'Then a few Nike Heels Boots months for the later development of the foundation.' In 1988 sales reached 300 units. Then the Yang brothers are riding a bike to run around sales, Beijing, Tianjin, Shijiazhuang and other cities is that they often go near the place. 'Students, friends, and few have been Nike Hyperdunk to Beijing, I feel very proud, very pleased.' Sketch said. Sketch recalled that period of time to earn some money to run the factory, to earn some money to study the market, some money to make new products, slowly and gradually make a big factory. In 1993, the brothers founded a factory 飞马索 annual output value of nearly 300 million, and sales are still early days as the main plug kit. But this year, has two brothers be subjected Hebei decided to go out for another try. 'Select Shanghai, first, to survey the market, the second is to study the third is for the founder of the company.' Sketch said. In 1994, with more than 10 employees, Chuaizhuo 80 million, two brothers came to the beach, and soon rented a shop near the school to do rigging sales. Beginning four months, sales shop lost 120,000 yuan. Fortunately, the end of the year with the improvement, which also allow the two brothers to speed up the establishment of branch offices in major cities of pace. In the two years between Shanghai, the brothers again measured the city with the bike. 'With their feet measured and feel more understanding of the market, close to the customer.' Baoding Nike Heels Boots Xushui been developing for two brothers, the Shanghai international metropolis, is their window to the world. Sketch commented: 'This break Shanghai experience, is the capital and the development of groundbreaking point Juli.' Came back from Shanghai, Sketch and Yang Jianguo no longer satisfied with a small processing plant, to begin preparations for Juli Group, 1997 Giant Force Group was formally established, the rigging products will shift the focus from device to plug kit. 'Where more than heavy industry, Juli on where.' Route along mainly steel and power industry, Juli build a number of point of sale. In the process of marketing and customer communication gradually identify business opportunities and opportunities for innovation, for the headquarters is still Xu water Juli, this is an extremely important part. Introduce one example fiber soft sling. In front and a nuclear power company, Juli still do not know the product. Nuclear power equipment was provided mainly by France, it does not allow the construction of nuclear power to generate static electricity spark, thus supporting a group of soft slings. Synthetic rigging in the overseas development has been very mature, while domestic was mainly wire rope, steel chains and other products. This makes Juli see potential business opportunities, and thus become the first domestic production of soft rigging of the company. After 10 years of development, Juli rigging in soft areas have come in the forefront of international and national standards and even related also developed by Juli drafted. In 2002, Juli discovered another important opportunity. Shenzhen High Hall building was tender, for such a large Air Jordan 7 Retro span space structure, foreign countries have started using steel rod construction of the way, but the country has no precedent. 'Steel only 56 thousand dollars a ton, foreign rigging products offer but a few yuan a ton.' Sketch said. High profit margins attracted the attention of Juli, a joint company once a steel mill and the Beijing Research Institute, began to study the steel rod products, after more than 600 tests, and finally the successful research, the Shenzhen High Hall has thus become the The first use of independent steel rod to achieve long-span spatial structure of the building. Since then, a number of domestic new stadiums, airports, railway stations are used steel rod structure. Including 36 Olympic venues expansion reconstruction project, a four-axis Hall Expo, Shanghai Railway Station have adopted Juli steel rod rigging, which also Juli open up a new profit point. Yang Jianzhong, said: 'China is not high-end research institutions rigging, we study it, the market will use our.' Because of this advantage, Juli increased opportunities into key projects, in addition to civil construction, but also to participate in the aerospace, military and other the use of the product, 'all national high-end products, 80% are Juli participation.' With the increasingly rich product chain, Juli wants to transform itself as a service provider. Maybe you do not know, in the South China Sea in the ancient ship salvage, Juli rigging that is involved, and this is the lifting program service provider role. 'After the South China Sea, the water, you feel very simple, but dormant for many years before the ancient ship in the sea, full of mud, and not by force. In addition, changes in the water as well as by the force, which also makes lifting program is very important, not later rigging able to achieve. 'Sketch said. To this end, Juli rigging designed a iron box cover up the ancient ship, the bottom two axes and then emptied it propped up, then lifting, this program consists of Juli Executive Officer Yang Jianguo personally led follow-up. In the South China Sea in the salvage, from initial design to provide rigging products and then lifting construction site guidance, Juli has spent two years. Why other companies grow after 25 years of development, Juli has accumulated 10,000 customers, including more than 6,000 perennial quality customers, including more than eighty percent of CNOOC, including the country's industrial hundred companies are using products Juli and services. As an indispensable product manufacturing equipment, rigging their value is not high, but the value of the object to be hung or very often difficult to measure in monetary terms, which makes the quality of rigging is very important. To ensure quality, Juli currently the largest in Asia with a tensile testing Nike Shoes machine, test values from 0.5 tons to 4,000 tons. 'Light equipment spent 50 million yuan, which does not have a direct benefit.' In addition, Juli rigging set up a national research center, a number of major rigging industry testing, are completed in Juli testing laboratory. '60% of China Juli standards are drafted.' An interesting phenomenon is that in the field of rigging, has no other major vendors appear, domestic manufacturers still rigging scattered, some do fiber rigging, some do with cable. In this regard, Yang Jianzhong said: 'I do not know the second, third how business is developing, but a business development, research and development is competitiveness, talent is fundamental.' This is perhaps Sketch be proud of, 'the current cable with the field of high-end talent in Juli. '