The door-to-door salesperson offered firsthand experience of the performance of the product. The move to interactive Internet advertising is in the process of occurring.
A viewer could also link to a chat room to talk about the product. Thus, the seller who would throw dirt onto a cloth stretched out on your carpet to demonstrate that the vacuum cleaner would efficiently pick it up was replaced with a mediated salesperson in an ad that showed you what the producer hoped would be something comparable. The convergence between the television and the personal computer is opening new opportunities for advertisers. But in your home you could see the dirt, see the vacuum, and testify that there were no tricks. advertising in 1998, $2 billion was spent advertising on the Internet.com/B-Omega-30. So, although the traveling sales-person could show you that the product worked and could actually sell you the product, the mass-mediated ad was forced to add an additional step in the persuasive process.
This figure is projected to increase to $8. When the door-to-door salesperson was replaced by a mediated one, the ability of the salesperson to tailor the message to each individual receiver or adapt the message in response to audience reaction was reduced.Before the advent of the mass media, salespersons would often be the bearers of their own advertising, repeating the same message and carrying the same products from door to door.S.
With the rise of mass media, such door-to-door advertising has become prohibitively expensive for most nationally sold products.' .html) Web site for additional information.S. Both are frequently on at the same time.com/GoodsSeries/Replica-Santos-Watches-147.9 billion by 2002.ht) create a message that speaks to what a mass audience shares rather than to the individual differences of the millions who will hear or see the message. And you are paying no attention to any of the ads that followed the one that enticed you into hyperspace. The ad needed to persuade you to go where the product could be found and to buy the product. A third shift occurred with the arrival of Internet advertising. Instead, each carried a representation of the product. First, the ad would often attempt to give you a vicarious experience of using the product satisfactorily, so the next time you had the option to buy the product, it would already seem comfortable and familiar. Consequently, a need arose for rules governing what an advertiser could and could not do in ads. A second major shift occurred when television, radio, and print became the conduits of advertising.itscopied.watcopy.
Programmers see some real problems with the prospect of giving television viewers one more reason to leave the tube and surf the Web," notes an article in Electronic Media. households already have a personal computer and television in the same room. Meanwhile, of course, you are not watching the program that has returned to the screen Post Cap after the ads. Although the advertiser isn't physically in your living room, you and he or she are now closer to the relationship of salesperson and client that characterized house-to-house selling. None of these media could bring a real product into your home.