(Read) PDF A Framework for Marketing Management Pdf

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(Read) PDF A Framework for Marketing Management Pdf

Author : Philip Kotler
Pages : 332
Language :eng
Release Date :2011-3-3
ISBN :0132539306
Publisher :Prentice Hall


Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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