Ive's Portfolio

 

An Ive for Design

The designer central to Apple's recovery in the '90s has quite a list of hit products to his credit, including the iMac and iPod

By Peter Burrows

As Apple Computer's vice-president of design, Jonathan Ive plays a critical role: keeper of Apple's unique culture of craft. It starts with Ive's team of a dozen or so designers, a close-knit group that has been resisting advances from recruiters for years. But what sets them apart isn't just talent, but the way they work with Apple's engineers and marketers, not to mention the manufacturing partners who actually build the products.

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