The project has been Fut Coins overseen by Alex Brown, Head of Digital atHarperCollins, who says This is part of an ongoing strategy tomake Collins' content available to as wide an audience as possiblethrough new digital media.
Packaging is a slippery Fut Coins animal. It largely exists to attract usto products on store shelves -- and even online we browse prettypictures of the boxes our technologywill arrive in. Of course it serves other purposes as well,but the strangest thing of all is how attached I become topackaging.