Reading The Japan Times Weekly and TIME2

■India's Online shopping Spree from Time December 12, 2011

India's e-tail market is heating up in second dotcom boom.

Because the number of Internet users is expected to nearly triple in the next three years, many companies is hoping to profit from them.

The reason for the increased of Internet users is new investment in the sector and a growing number of middle class consumers.

In comparison with other emerging market, India is more attractive to many investors.

The reason is following.

・While China's Internet boom has matured over the past decade, in India Internet penetration is under developing.

・ While state-run companies rule the roost in Russia and China,India's private investors stand to benefit from the country's open markets and rule of law.

In the new law,Foreign investor is allowed to become a major shareholders in India.

India's local firms are wary.

Western Internet Companies like Facebook and Google have been successful in India, but Amazon that offers e-commerce business is hard.

The reason is following.

・E-commerce requires logistics and shrewd sense of local taste in area.

・People in India dislike to input their credit card numbers on Web site.

・To Return the product is difficult in India's poor infrastructure.

■My Impression reading this article

Not only companies which expand e-commerce business, I think that the companies which expand global business require human resources who has local knowledge.

I've read the article that said Korean companies actively are training the human resources who is called local specialist.

I think that Japanese include me should make effort to improve skills as global human resources.

Reading The Japan Times Weekly and TIME1

I've subscribed to The Japan Times Weekly, which is English-language news magazine in Japan, for three months.

That includes Japanese news as well as world news.

In addition, I started to subscribe to TIME magazine.

In which there's a lot of valuable materials for learning English.

I'd like to write a summary and thoughts of the article which was the most impressive for me in TIME magazine or The Japan Times Weekly.

I've decided to do it regularly so that I can improve my reading ability in English.

■Aching For the 80's. From TIME December 5, 2011.

While lives of people in China have become wealthy and luxurious after rapidly growing Chinese economy, nostalgia catch the attention of a lot of young people who is especially middle class lives in an urban area.

They grew up in the era that The county has shifted to a market economy.

In China, foreign and local company is conducting a nostalgia campaign actively.

And this phenomenon has started recently.

The episode that indicates this phenomenon is following.

episode of Old Boy, the film that is on website Youku.com, Chinese version of YouTube.

Old Boy stimulates nostalgia of Chinese People who is especially young middle class.

And it has acquired an extraordinary success.

episode of The Forever, bicycle company in China.

They got poor sales for the reason that China became the world's largest market for cars.

And It's also one of the reason that Bicycles evoke poverty.

The Forever has started a digital ad campaign that depicts a landscape in the late 1970's.

This campaign worked, and The Forever could increase their sales.

第2段階 みきわめ

普通2輪教習の第2段階みきわめが完了しました。

次はいよいよ卒業検定です。

めちゃくちゃ不安要素はあるけど。。。

何としてもパイロンにぶつかるのだけはさけなければ。


ちなみに、スラロームが一番苦手です。

タイムはクリアできてるんだけど、たまにリズム崩したり、ギアがぬけたりする。

本番は緊張するだろうし、不安だな。


卒業検定は9/10(土)予定です。


そろそろバイク屋に行って品定めもしないと。