How fence is built into thestarted from the buy mode, fence net is becoming Ctrip Taobao and mixtures End of the World, in a sense, the fence is probably one of the most unique and innovative Chinese e-commerce, it has even affected the level of service traditional industries Wen | fence network of correspondents Zhang Kaifeng (www.liba.com) in Shanghai Come Industrial City factory-style building, the ground floor is a commodity warehouse, the second layer is almost half a floor seating area is decorated like a chic cafes, constant stream of customers come here every day, the staff, and they discussed the next fence net market promotion programs, how to marketing integration of online and offline together, and the like in the actual operation of the details. More often, fence net buyers would soak various building materials market in Shanghai, the depth of communication with customers, and even participate in their marketing program development and implementation, which is extremely rare in traditional e-commerce industry, and this depth Service is precisely where the value of fence netting. At present the main business fence netting by building materials, decoration, wedding and learn to drive several part constituted first glance, it is easy to fence comes down to a simple network model these traditional services network intermediary, or a B2C platform, but fence net One of the co-founder, COO Xuxiang Tao obviously do not agree with this view, 'former mostly to business e-commerce platform is not audited, or very superficial audit, and we do very strict, which is very different. 'Of course, the merchant or not just a rigorous review important but irrelevant detail, fence Air Jordan 8 Retro net model is actually difficult to generalize clear sentence. May wish to fence network with Taobao to make a comparison, Taobao is considered a C2C platform traditionally, but in fact, just follow relative to the passage of the statement, already is not accurate, because many sellers Taobao actually are SMEs, and in that sense We can also put Taobao is defined as a B2C platform, almost all industry products are on Taobao sales, but Taobao just for buyers and sellers trading platform, the service occurs before the transaction, completely involved in the transaction process and follow-up services This is obviously a universal service but relatively shallow. The fence net is not the case, the field of building materials and decoration of its intervention only a limited number of wedding and other vertical industries, but almost the entire process of the parties involved in the transaction, from publishing product information, marketing Air Jordan 7 Retro to place an order, pay, and even follow-up customer service with respect to Taobao, fence narrower range of services but also more professional. Currently, the fence nearly 200 million registered users, mostly after 70, 80 young people of the big cities, they are going to buy a house, decoration, marriage, buying a car, parenting this series of life events, and often It is 'family life big-ticket purchases.' A typical transaction process is as follows: When the user registration, you must fill in the type of service their needs as well as the approximate time. In the three months before the time comes, fence net marketing consultants through internal mail, e-mail, send text messages until the phone gradually related services as well as common sense issues that need attention, most users of these highly targeted information is not It would be too offensive. When users start planning to buy, fence net will recommend some good business; when the user orders, with orders to their corresponding businesses can enjoy the discount, users do not buy through the fence of the network do not enjoy a discount; Further, when the user dissatisfaction merchant services, you can complain directly to fence net, fence net'll benefit from regulation, and will Xianxingpeifu. The relationship between businesses and also close fence netting, fence line currently has more than 2,000 business cooperation, alternative considerable leeway, this 'depression effect' is also planned renovation or allow more young people to become married to the fence user network, and this effect is the accumulation of all businesses are willing to give the customer a discount of fence netting reason, and because many smaller businesses, and not a specialized marketing and customer service department, and largely fence net marketing and customer service also play a role these small businesses, 'Actually, we are the external contradiction in this industry transformed into internal company', Xu said. Although the process is too much trouble, but both for businesses and consumers, its value lies. Might be understood positioning fence network, for consumers, fence net consumer adviser, purchase channels, bargain helper; and for suppliers, fence net is a marketing consultant, sales channels, advertising media. When a consumer disputes with suppliers, fence net or a fair CASE. Fence net income mainly from commission business aspects and marketing expenses, Store costs, for consumers it is completely free. From 2002 to establish, no fence net loss a quarter by the year 2007, the total transaction costs through the fence completed 6.4 billion yuan, including building materials, decoration, wedding Air Jordan 10 were about 200 million yuan, and to learn to drive is about 40 million. Emperor to the birth of princes from the fence network doctors Guohua one of the most simple demand: the decoration of course, how can we not be deceived and the integrity of irregularities related to the decoration industry?. Logically speaking, China's building materials and decoration industry should be a buyer's market, because the seller is very abundant supply, the buyer's choice is large, but in fact it is a buyer in this market is definitely vulnerable, because for most the first time to buy a house decoration young people, building materials, decoration is a specialized field too, but the seller was mixed, very asymmetric information. Even some building materials decorators have thought to do, but many competitors are cutting corners, shoddy, and lower prices, price-sensitive layman user can easily select those unscrupulous businessmen, activists think there is a problem until it is consumed time-consuming and rarely successful. 'This is a typical bad money drives out good money in the process,' Xuxiang Tao said. Zhang Guohua screen name is 'Liba', Xuxiang Tao screen name is 'Photoxu', two people are photographers, understanding and familiar at the bubble 'photography loudly,' Zhang renovated in 2002 for not being cheated, and Xu understand technology jointly set up a 'Happy fence decoration Forum', and surfers decoration ideas, in 2003, Zhang Guohua home renovated, this forum is very popular, they feel close pity, then with another building materials industry friends and Nike Heels Boots co-invested 600 million yuan to create a 'worry buy Network', start a business, its model was originally just a simple buy, but the impact of the big day. January 2007, changed its name to fence net. Currently, there are over 10 million people have had success through fence netting transactions. 'Early on gathering user needs only Nike King way to take buy, which is actually to show your strength to the business, but to buy a lot of trouble, and sometimes toss last two weeks did not succeed.' Xuxiang Tao said. When the fence net buy doing more and more success, more and more businesses get buy orders, also come to realize that this is a great sales channels, and even some businesses began to produce a sense of dependence, then fence nets strengthen the right to speak, requires businesses to pay deposit, when the user dissatisfaction with service businesses, this part of the deposit will be used Xianxingpeifu. And, fence network also requires businesses to purchase their services to all users of the network through the fence to certain concessions, then the network is no longer a popular gathering fence with a way to buy their daily sales had brought very impressive, most businesses After weighing all chose to Nike Shoes cooperate with fence network, we are now the initiative to find businesses fence netting, even so, the fence will not necessarily accept, the need to undergo a rigorous review. In this process, from a simple fence net buy site transformed into a true e-commerce companies. Of course, art fence network of business control of the not so simple, for example, there is a business would think, since trading network through the fence to the rebate, if part of the rebate directly to users, bypassing the fence network, it seems that he and users can benefit, fence net call this 'fly alone.' Obviously fly alone can not be completely avoided, but the problem is that too many fly alone will make it unable to score in the fence-line upgrade, and thus can not get more business, and for the user, fence net just need to let them understand a simple Fact: If you bypass the fence, the fence can not enjoy the service, when there is quality problem yourself with the business negotiations will be a painful process. So for both sides, 'flying single can of course be a temporary benefits, but in the long run, have a certain degree of risk,' Xuxiang Tao said, 'In fact, there are many businesses not only fly alone, but would advise not know our fence net users to buy their products and services. ' In addition, the fence network also developed a wireless POS network and strengthen the channels of penetration and control of power, in Shanghai, Hangzhou, nearly 400 special stores use POS machines fence. Build a high fence in the transition from buy site to electronic commerce, the real fence netting concern is: if the traditional building materials store mandated its Affiliates shall cooperate with the fence netting words, most businesses probably still would choose and building materials store cooperation , and that the fence network will be a fatal blow, 'but fortunately relatively slow response Air Jordan 7 Retro of traditional industries, B \u0026 Q did not respond, although Homemart reaction, but the execution was not complete, did not bring much to the fence net hit.' ' date of birth, fence net will always uphold the interests of users in the first place. 'It looks like one who can speak platitudes, but fence net spontaneous exploration from the early to the later conscious from the organizational structure and institutional, are indeed thoroughly to ensure the implementation of the core values. Fence network organization implemented the 'separation of powers' principle: the interests of users of community representatives of the Ministry of procurement on behalf of business interests, sales representatives of business interests, mutual checks and balances, among which the most core community section. Established five years ago, fence community still maintains its independence, it is the user's home, not welcome businesses come and go. Purchasing for businesses to do the promotion or advertising sales department in order to improve profits, almost all of them refused Community section. In Guohua opinion, the purity of the community will be able to maintain and increase user confidence fence network, and trust is crucial in e-commerce, but many later imitators hard to stick with it, because they often force the pressure on profitability premature commercialization. Fence net business five years, although has been profitable, the shareholders have never had the red points, totally dependent on living within our means to develop. June 2006 and June 2008, respectively, the US fence netting a fund of $ 3.3 million and Sweden Investor (Investor AB), Walden's US $ 15 million investment, which has greatly accelerated the pace of development fence Network . In January 2007, the network has opened a fence Beijing branch, hoping to replicate its successful model in Shanghai to Beijing, Zhang Guohua that end sits Beijing, in its plan, in 2009, the network will expand fence Guangzhou, Shenzhen and other southern city, and new areas will increase maternal and real estate, but the 'family living units are the bulk of consumption.' In fact, today's fence netting several areas in the current building materials, decoration, wedding, etc., has been built on a sufficient barriers to competition, and even began to affect the mode of operation of these areas. Such as the decoration of the ceiling, the original mode of operation is the first under a single user, to pay a deposit; decoration companies then come to measure, calculate the amount of materials used, and then retest; last renovated with materials, regardless of disposal of surplus material, the user very Convenience. But when fence net has some influence, in close cooperation from a number of companies began requiring users an order, first do not pay a deposit, decoration companies come to measure, once in place, and then start the installation directly, excess material is also made decoration self-handle, to maximize the convenience of the user, it is very popular, and now this way almost decoration company in Shanghai industry standards. 'We now have the ability to change the service level of the industry,' Xuxiang Tao represents.