Ali electricity supplier nexttext / Hao Zhiwei (Micro Signal: haowenhaokan) the afternoon of March 11, Alibaba Group released a statement, the appointment of Mr. Lu as the new CEO, and founder Jack Ma is retiring as CEO, Chairman of the Board of Directors of a full-time post. Thus, on Ma 'successor' guess finally settled. The next day, Ma came to Ali Group Marketing, eager to 'inquire into' external repercussions of Mr. Lu took office, when that market is generally optimistic about the succession after Mr. Lu, Ma smile: 'I'll keep looking for me to talk about the telephone business, I'll just turn to the old land, I rely on him. 'Indeed, in Ma appears, he can finally remove the burden of Ali's operations, from nearly two years of' liberation tired ', and no longer have the daily troubles of the non-entanglement, and then Ali's strategy to concentrate on. Ma dare such a 'mission accomplished' because he assured Mr. Lu enough, after all the old land created Ali South China Region, opened a Paypal business, did Taobao president, played B2B, last year became the Chief Data Officer , well versed in the business ...... Ali actually, more importantly, Ma has long been foreshadowed in the layout. Just in the last year, Ali first split into 'Seven Swords' and then subdivided into 25 Division, seemingly organized and fragmented, 'individualist tradition', but Ma logistics, as long Air Jordan 3 Retro as data through each other, break down departmental walls, and then work together to overturn the traditional business of wireless technology, and finally open up a new office with SNS and localization services, Ali electricity supplier 'honesty and surprisingly,' the next step will be a matter of course. Data Coordination: General is not painful There is a classical Chinese medicine theory: 'pain is unreasonable, General does not hurt.' A Ali, 25 Division, should fragmented, only the first door concept of the community, it is difficult to construct a collaborative eco-electricity supplier platform. With Alibaba Group Chief of Staff Zeng Ming, chief saying that modify a Taobao home side are likely to involve more than 10 business, if there is no good mechanism, not just operational inefficiencies, the entire Ali are likely to fall into contradictions, unable to move. The so-called 'pain is unreasonable.' And he wanted to 'General does not hurt,' you need to break the industrial era management model, with the Internet model to operate Ali, data has Air Jordan Women become through the 25 Division of the core. Management called the industrial age, it means that a top-down hierarchy, divided between departments according to Air Jordan 7 Retro factors of production role, coordinated by the leadership to complete business operations. But now, to the 'information economy', information has become the most important factor of production, they are transformed into a virtual world of data flow in the network, so long as the underlying data communication and sharing among different departments, each information transparency, So, a group down into dozens division can also be 'a heart to a thought, an effort to make.' This is the key to Internet companies should be operating. Just a few months ago, three practices after 80 let Zeng Air Jordan 10 Ming excited, they Ali as a shared platform for employees, usually cooperate with each business unit and ultimately, a lot of pressure, because each of the proposals always repeated collision, pain choice. After careful consideration, they decided to follow the traditional Internet address these issues - the internal IT system open source, sharing, whereby what the division is completed, what should be a shared platform, and more at a glance. For example, the relationship between the Lynx with Taobao's, B2C of Lynx to develop independently, requires quick reaction, 'personality' of the commodity, standards, classifications the new system, but they do not talk to Taobao completely separated, to avoid damage to consumer convention experience, and platform integrity, stability. Therefore, the balance is extremely difficult to grasp, technology require multilateral long-term adjustments, natural progress a lot slower. But after open source, Lynx this 'new branch' will be all kinds of attempts, just keep stable, personalized platform to extend the original code is not impossible. So open, just basic spirit of sharing the Internet, it is easy to find Ali ministries collaborative feel. Of course, in this most basic data in common, it is more important is that through service data flow. For example, the first line of consumer information into B2B business, the guidance B2B transactions. Alibaba Group, responsible for domestic B2B Ye Peng told reporters that if the transaction is a windbreaker, Ali will provide C terminal on the B2B platform similar coat sales situation, the trend as a reference. Thus, consumer demand and retailers, wholesalers, manufacturers rapid docking, form a highly efficient, flexible supply chain, the chain of each session to conduct commercial operations from the consumer point of view, cash flow, gross naturally get promoted, Nike Air Presto businessmen benefit at the same time, Ali B2B business also has a new impetus to the development of ecological platform even better. According to Zeng Ming as saying that Alibaba essence, is an operating company data. This year again briefed each division, he found echoed data is becoming the main line between them, data ecology 'soul' sink differences at a glance; arbitration, simple; trial and error, within a framework of transparency ; business, there are many means to enhance; from management to the cooperative will be no shortage of tricks. Mobile Internet: subvert their own Nike Shoes to achieve internal ecological stability, the innovation has become Ali had to consider the issue. Ma has been on Bob Dylan (Bob Dylan) famously ahead of the game - 'if not to be born again, that is dying.' Innovation, subvert their own means rebirth, while conservative, are others subversion , it means death. This time, Ma will be the direction of innovation in the mobile Internet betting. 'Because of the pace of development of mobile shopping than we imagined.' Alibaba Group, said the Secretary-General Shao Xiaofeng, was originally expected to five years to reach the goal, actually only two years. Wireless Taobao statistics show that in 2012, mobile shopping, Ali, about 64 million daily users to access, more than 300 million annual visits, the relevant turnover total turnover of 30%, an increase of 6.6 times. Shao Xiaofeng convinced that the future 70-80 percent of shoppers will be completed in the mobile terminal. One reason is that it is easy enough, people waiting for the bus, subway gap, or nest in bed before going to sleep, even in the morning sitting on the toilet, are likely to shop. Meanwhile, heat a moment of this compared to the Internet, 'stealing food', shopping is absolutely rigid demand. Therefore, Ali now need to do is to continue to optimize the experience in a mobile terminal. According to Ali's plan, this optimization requires 'two-pronged approach.' On the one hand, each division can plan their own mobile client. Like poly-cost, Lynx has its own App, their role is to focus on upgrading existing business experience. In Ma's eyes, this is the Army Air Corps, specifically to fight with a vertical business. For example, now use the iPhone's increasing proportion of women, their mobile shopping spending is much higher than men, and girls rapid population growth, users increasingly younger age. So, together cost-effective, Lynx's wireless team needs based on changes in the iPhone client re-selection of merchandise, adjust page layouts, remain attractive to users. On the other hand, independent wireless business unit will focus on the future of the mobile Internet to find the entrance. In Ma's eyes, it is the Air Force, whose mission is to move the electricity business model innovation, and maintained in this regard, 'air supremacy.' In the near future, if users find tea cup is very attractive, and the family being the lack of a tea set, this time, he was only one shot with a cell phone, waiting for the appropriate commodity App matching, confirmation, the next single, the next day will be able to receipt of goods. 'This is WYSIWYG.' Taobao Wireless vice president Qiuchang Heng told reporters, plus the expansion of voice technology, both of which will constitute the mainstream of the future of mobile shopping, of course, they are also an important direction of the accumulation of technological Ali radio team. Also, the wireless division also plan to open a number of tools to attract sellers involved in Bo-long public, the perfect mobile providers ecology. Meanwhile, the wireless sector will continue to provide other vertical business technology platform, operating platform, to help them set up mobile services, mobile implanted genes. Predictably, complete with wireless ecosystem of mobile genes each BU will quickly replicate and spread. 'We hope that one day, the radio team can overturn, so each vertical business units based entirely on mobile features to think about electricity supplier mode, get rid of the shackles of the existing business system.' Shao Xiaofeng said. Future: SNS life of the local management tactics, innovation have surgery, Ali electricity supplier 'honesty' no fear, hope for the future of surprise fell on the SNS of local life. 'SNS is the key electricity supplier Ali, recently Hande less, but we are trying to do.' Zeng Ming so explained. Ali had gone through a lot in terms of detours SNS, Taojianghu, stubborn rabbit endogenous SNS failed to achieve the culmination of lack of social genes, it is regarded as an important bottleneck. After all, in today's eco-electricity supplier, the relationship between the main body of the complex, such as the electricity supplier for Ali platform, SNS relational data behind it, is the key to clarify these relationships clear relationship can be targeted to attract traffic matching traffic. As Tommy said the person in charge of Taobao, Taobao market, the number of goods on the order of 7-8 million to attract buyers to find what they need, inevitably matching personalized search, and grasp the personality, the best Kids Shoes way SNS than relational data mining, such as his appreciation for what a friend to buy merchandise, revealed his love of words between what brand ...... thus, clear up their personality preferences, market matching flow becomes possible. Thus, in order to break the bottleneck of social genes, Ali founded the SNS internal working platform, develop social feeling. Here, employees may be appointed CTO of controversy, because different values collide with each other in order to measure the individual reviews each other's personality ...... With experience accumulated, Ali executives clearly do not need that kind of like Sina Weibo Universal SNS, but rather to create community-based SNS Taobao. At the same time, ecological SNS must be diversified, much more than the buyers and sellers of participants, there should be a small two Ali, partners and brands, different roles manufacturing information, subscription information from each other to form a circular flow of information, SNS will naturally active . 'Maybe next year in March and April will be able to have a result.' Zeng Ming told reporters. In contrast, the more recent breakthrough may be in the last two months. According to vice president of Alibaba, together cost-effective and local life division head Zhang Jianfeng said that Alibaba will launch a 'revolutionary local life products.' According to his argument, and now the local lifestyle services are more concentrated in drink buy, discount, but is stuck in the marketing level, with low prices to attract consumers, manufacturers scale of sales, enhance brand awareness. The goal Ali intervention of local life, it is 'washed marketing color,' cut into 'specific services.' Like a group of consumers outside the meeting, suddenly you want to drink Coke, you can live through the App Ali locally, find a nearby convenience store, within an hour, the seller will be able to become box cola gets here. Than buy hotel vouchers, discount coupons and more movies, 'local daily life.' It is worth noting that Zhang Jianfeng claims that this product is designed to bring enough benefits to the sellers, therefore, Ali did not need to be like other colleagues, organize promotion of the ground team, 'sweep the streets', seeking recognition of the seller. In addition, the product of high expectations Ali, short-term goal is to achieve 5 million average daily usage, the future of wireless penetration in terms of up to 10%, more than 8 million active users. But, for the relevant product's name, business models, development progress, O2O closed-loop approach, Zhang Jianfeng has been a closely guarded secret. As to whether it is formed and public comment, the US group and other local service providers in direct competition, game-changing, all had to wait and see. However, it is certain that Alibaba positive practice the electricity supplier Ecological own advocacy, management from the platform to model innovation, to business breakthroughs, all seeking 'nature' eco-power, so their inner and big electricity supplier adapt to the environment. Now, faced with the listing is coming, perhaps Ma will move the old saying: 'We are ready.' [Welcome to search on a micro letter 'txws_txws' Follow our official micro-channel, six wonderful article to miss a day . ]