I do handle lost, afraid, Wu Bo do small but beautiful mobile brands electricity providerSource: i dark horse Author: REVIEW dark horse and a male [i], 'Wu Bo off again, the seventh start!' Recently, the founder of Wu Bo handle network announced the start again, on-line O2O project 'Le Canada' platform. Previously, Wu has six business experience: in 2013, a North American music O2O project; in 2009, a record handle network; 2005, a video-sharing site; in 2002, a video decoder chip company, after the acquisition; 1999 , a focus network, after the acquisition; in 1998, the highest webdvd, after the acquisition; in 1997, a shadow Li Chi technology. 'I know you reporters tricks, let me do the quiz, I do not say, let me do multiple-choice questions. I support the decision to handle everything now, I am very satisfied. I will not talk handle, buy the industry talk, talk US group ', Wu Bo quite hearty laugh. Also pointing to a fellow reporter said, I'm fine, you ask him, we know that we are very familiar. The reporter last meeting with him was in the summer of 2012, Wu Bo 'pull out' before. Wu intends to show everything in hindsight gesture, but one of the defense taste too obvious. So, to talk about his readiness to talk about the North American music. This is a new company Wu Bo, he claimed to sell clothes to go. Wu believes the huge domestic retail enterprises are facing pressure on stocks in the retail sector implies, the era of high-volume industrial assembly line production of standard parts have been in the past, China has entered the era of personalized custom manufacturing of small quantities, and O2O reconstructed line will play in which on line interactive chain functions. With Wu's words, with the methodology O2O penetrate into the retail sector, will have his North American music to 'fast fashion chain brand' image to the line retailers supply chain management. They will be so interactive: top retailers and third tier cities to join the North American music system (currently dominated Guide). Retailers offer customer demand, if the demand is significant enough, the North American music is as an intermediary link immediately contact the factory production, and supervise its quality. After shipping the product to the store, consumers will see the next line of unified online prices. Borrow a result, Wu Bo that the United States and Canada online music Air Jordan Women service will give consumers the preferential price + line under the brand cooperation shop to bring low inventories + Low purchase. Obviously, Wu Bo that Air Jordan 7 Retro the United States and Canada will eventually bring music online and offline sales have benefited happy ending. But for the finale of the story, Wu Bo and unwilling to fill in the details. For example, the North American music requires multi-category of small quantities of customized production, the question is appropriate facility where? To the best of the author, Guangzhou, a turnover of tens of millions of factory acceptance hundreds of pieces of ladies bag with orders already barely , but will not serve to meet their individual requirements, and can not guarantee quality. Wu Bo replied that he can meet the requirements of many factories, and since early 2013 start, he has seen the factory's products, he was satisfied with their quality. As another example, the North American music products online and offline price of unity, and compared to other brands of similar products have a competitive advantage, logistics and who will bear the cost? Wu Bo gave a vague answer, perhaps borne by the business, culminating in Boli Multi-pin situation. Wu Bo hopes to collect user requirements to achieve the realization of customized production C2B, only so that it can achieve its show low inventory, low purchase expectations, but integrate the collected information to the United States and Canada long chain still has a number of music buyers settled, for the time being the implementation of B2C type of customized production: select category buyers, retailers, consumers will prefer products screened in this range. North American music the number of employees is less than 50, about half of engineers, and their main responsibility is to design a variety of extremely powerful APP: Wu Bo rely on APP to implement part of the management interaction and communication with the United States and Canada joined the music retailer. So distant dream come from? Reasonable guess is that the summer of 2012, after the transfer to handle network Wu Bo, chairman reflects on the success or failure of its handle, he wants to come to the company's small but beautiful conclusion. Canada will launch music is a temporary building materials and Clothing (women) category product brands. Handle is a platform-level companies, product category is infinitely more preferable. North American music is brand companies (there will still be co-branded, but the proportion is unknown if this is the platform does not doubt the North American music Air Jordan 3 Retro company, Wu Bo will ask you, zara is the channel or product?), The product category is limited, however rich, do not need investors . Employees can not be more, not like traditional electricity supplier companies, dominated by the people (electronic business personnel corruption, plus hyperlinks) in the supply and demand relationship of cooperation, but have a software system designed by the engineer to lead. There are many uncertainties and ambiguous and where black Marco with another electricity supplier reporters on almost every detail of the problem was repeatedly told Wu confirmation, black Marco finally understand why Canada is still a lot of fine music in the office. Wu places grounds of commercial confidentiality would not elaborate. However, Wu Bo is beginning three years ago doing a good mood to see the media handle Wu Bo. He is now doing the right thing, is the largest industrial chain to be aware of this premise is established, the North American music is the call of clothing and building materials brand. This is clearly not a reality. We are seeing action that Wu Bo see four or five day intensive media to promote his North American music. But it is understood i dark horse, six months ago, Wu Bo can not now calmly: 'I'm still the chairman.' 'I do want to handle' 'I did not do anything else.' September 11, 2012. A small investment in the Beijing ring party, Wu Bo and 'Entrepreneur' reporter 'quitting.' He looked nervous, in a hurry to finish the three sentences, then leave immediately. He can avoid the media, but to handle network problems can not be avoided. August 6, the online handle, CEO Wu Bo broke the news of departure. Handle network subsequently denied the rumor, saying that Wu Bo remains as chairman, will remain fully Air Jordan 7 Retro responsible for the company's strategic development and business innovation. Wu Bo at the moment, the mood is presumably very complex. Handle network was the most optimistic about the buy site, but the US group net from behind, is now ranked independent buy site first. In April this year, handles network for the first time fell out of the top three in sales for 170 million yuan, only the first half. Wu Bo, the 'multi-day group' and have an important impact on the industry initiative, but also to do under the line store experience, self blind innovation and logistics. At the end of 2010, Wu Bo think 2011 will buy into the knockout. Obviously, he hopes to get rid of throwing money at the opponent. 2011 Spring Festival, Groupon high-profile announcement to enter China. Handle network ho throw 70 million yuan to launch the so-called 'LG (handles and Groupon) war' in many cities put bus body advertising, and spent eight million yuan a year to sign Tianya exclusive right to buy advertising. Handle network of investors - GSR Ventures Partner Zhu Xiaohu think, do so in order to seize the first mover advantage. He and Wu Bo believes in a common point of view:. 'Do martial arts world too,' Zhu Xiaohu to 'Entrepreneur', said: 'For any Internet company, throwing money in the short term is necessary, you go out and build barriers to competition hub. rushed to the front in the Internet field only five have a chance to live. 'handle network and the rapid rise of fierce burn, is a classic case. Handle network at all buy the site first to get angel investors, the first implementation of 100 cities at the same time on the line, the first over-spend A round of financing. March 23, 2011, net handle complete C round of financing, to one year and five days time will be rushed to the valuation of $ 1.1 billion, creating a Chinese version of Nike Shoes '10 billion dollars a miracle.' Soaring revenue and the number of users simultaneously, handle network deficit is also very alarming, as of June 30, 2011, the cumulative deficit of 474 million yuan. Handle net sales in the July 2011 peak began to decline in a row. November 2011, handles network valued at $ 293 million, compared to $ 1.1 billion at the peak decline of 70%. Wu Bo at this time did not care so much. October 29, 2011, handles network submitted to SEC (US Securities and Exchange Commission) listing application, plans to November 14 on NASDAQ, but the listing due to complaint letters and mortality. June 20 this year, handles network announced the withdrawal of the listing application. Handle network nightmare start to the day from the report that, while awaiting their opportunity to stand up, face massive contraction scale, reduced staff of more than 2,000 people now at the peak from 6000 Yu Renrui. Last year, and Ge he signed a two year endorsement contract, including agreement and horizon, this year no longer continue. Now back reflection, Zhu Xiaohu think handle network mistakes are: professional managers to enter Air Jordan Others too late. 'US group (the introduction of professional managers) to less than half the time earlier than the handle, the effect is extremely significant, sales management to enhance greatly. This sale is a systematic approach very mature, no need to pay tuition to reinvent the wheel. 'In April, rumors employers send professional manager Zhou Feng handle internal management intervention, then was promoted to COO, and after the resignation of CEO Wu Bo has overall responsibility for the operations of the handle. Speculation has been sidelined Wu Bo, Zhu Xiaohu denied: '. CEO is not his initiative, but Wu Bo has more than 20% of the stock, how could leave, and he has the right to vote 1:10' August mid Wudaokou in Beijing a coffee shop, handle network of angel investors, Jane Jiang, vice president (China) venture capital fund to invest SK Telecom to 'Entrepreneur' reporter Wu Bo commented: 'He who set an ideal entrepreneur all the qualities, wealth of business and business management experience, a run very good team, there are tricks to work together with passion ...... if not buy, do others may have made a career of. 'Although Wu Bo There are many advantages, but in the face of such a handle network runaway monster, 47-year-old, he appeared to be inadequate. Handle network has been chaotic internal management, poor service reputation haunting question. Buy traffic is very complicated, it must rely on a strong IT system to standard operation. According to the reporter, handle network has not been on-line ERP system, because the choice of what system has been debated, until February of this year only and IBM signed a purchase agreement. Entrepreneurship has a 'valley of death,' saying: small-scale and large-scale enterprises in between there is a very dangerous phase. At this stage, the company has been losing money, should not only costs down, but also to ensure a certain revenue size, very painful. Take electricity providers, with gross margin of 40% -50%, the annual revenue of three four hundred million'll profit, after three or four Air Jordan 5 Retro hundred million should a loss, to two billion to further profit. Death Valley must be adopted within a year, to make life difficult finished. Zhu Xiaohu see very clearly, 'Now the fight is the execution, management improvement every day a little bit, to concentrate on the margin up to do, we only care about how much money a month, when the level of play, when can profit.' He admitted that 'rice, reviews, QQ, handle, the US group five chance of survival is relatively large, the other if this is not profitable would be dangerous.' Someone once asked Wu Bo handle network will not sell him replied:? 150 one hundred million US dollars could be considered, less is not enough to brethren points. Sohu acquired in 2003 when the focus of real estate network, Wu Bo, the men had to make the software team was Zhang refused. Wu Bo said that in order to do this out of the mountains is a listed company, a bunch of brothers to an explanation. Just this year, Wu Bo comforted staff, said outside the claims are temporary, he can hold live, but now Wu Bo, head of the aura has gradually faded. In early 2011, a handle network on the microblogging table staff loyalty: 'a good fight, until the handle listed that year married again.' Now it seems, this is how a wedding in the foreseeable future. ('Handle the mess' article written by 'Entrepreneur' magazine reporter Shi Xiangyu)