Custom boxes are a must if you are a company that deals with a lot of shipments every single day. They are a simple way to advertise your business, show your client that you care about them and depict your company's style. Doing all that with one simple shipment is an incredible achievement, but somehow it's gotten so simple that, if you don't use custom boxes you are falling behind. Your competition is miles ahead of you. So, now that we've established that they are a crucial part of any company let's take a look at how it all started.
Way, Way Back
The corrugated material has been approved for shipping since 1903. Nine years after the first corrugated box was made, every business started using them because they were the cheaper alternative. Plus, by using corrugated boxes, businesses avoided major product damages, which was incredibly important to them because they would usually have to pay for the product damages that were caused during the shipment, something that their clients were heavily exploiting. There were over forty companies producing corrugated boxes only seven years later. They took over the packaging world by storm! Every single company in the world quickly learned that this is the cheapest and the most efficient way of packaging, so they made the necessary adjustments and accepted the fact that this is the right and, truth to be told, the only possible way to ship products and make money.
The Customization
As soon as companies started using corrugated boxes, they started putting stickers on them, a simple sticker with their logo on the corner of the box, something to clarify where the package is coming from. Several companies during the fifties wanted to go even a step further. Some of the bigger companies hired designers or used some of the people that were in charge of designing their product and gave them a simple project. They told them to find a way to put the logo on their corrugated boxes, in some playful way. They wanted to turn the process of picking up a package into an experience, turn it into something fun for their clients. This apparently succeeded because several years later every bigger business was using it. The clients loved it too, apparently, because the shipping companies were making money like never before. This marked the beginning of the usage of custom boxes.
The Present
Every single company nowadays uses custom boxes . Even the smaller companies are using them because it's a simple way to show your customers that you are interested in providing them with quality products. In a way, you have to use them because if you don't, you are falling behind. It's one of the cheapest ways to demonstrate the quality of your products. It doesn't matter what you order, or which company in sending you their product, they will all have unique packaging with their name and their logo. And these customized packages are not going anywhere. Why would they? Companies are profiting out of them, and the clients love them. It's a win-win situation. To be honest, anything is better than those plain white boxes. Less is more, sure, but not in this case.
The most important factor that determines the success of any business is your relationship with your customers. So, the more effort you put into satisfying your customers, the better your growth prospects will be. While the first thing that must have popped in your mind on reading the above lines is, beyond any doubt, the 'product,' there is another- often overlooked- factor, i.e. the way you deliver your products. Here are four reasons why you should consider packaging and delivering your products in custom boxes:
1. Solution to budgeting problems
As a matter of fact, your way of delivery not only affects your business-customer relationship but can also improve or deter your budget, hence your profit and revenue graph; the reason being the freedom and ability to choose the appropriate, or to be more precise, the exact size of the box for each product. Think for yourself- suppose you sell five different kinds products of varying sizes and fragility, and ship them all in the same sized box, wouldn't that cause you to put in more money into providing extra protective sheaths for the smaller, fragile ones to keep it in place and reduce the risk of any damage? However, if you use a custom box of appropriate size, you would use just the right amount of protective layering, like bubble wraps, thereby saving money in the process.
2. Customer magnets
Putting a little bit of thought into the packaging, itself, shows that you care, and it is a well-known fact in the business realm that what your customers feel matters. Think of it from the perspective of the receiver. Wouldn't a good, unique packaging thrill you? Wouldn't it heighten the excitement of getting your chosen product? Moreover, it creates a positive experience for your customers, especially for e-commerce businesses where physical interaction with customers is close to nil, which in turn increases the chance of being recommended. So, custom boxes can be used as an effective marketing technique to score more potential customers.
3. Unique Brand Identity
There are many businesses that are primarily known for their unique packaging boxes. For instance, Amazon or Origami Craft Box or John & Kira's. These boxes infuse a sense of passion and appeal to the customers by making the process of unboxing a little bit more rewarding. Secondly, it makes your business name and logo more identifiable. In fact, the more appealing your custom box's design is, more are the chances that your customers will keep it with them. Most people find it hard to toss out boxes that are too beautiful for trash. So, in a way, custom boxes help reflect and polish your brand identity.
Furthermore, if your custom boxes are also durable besides being eye-catchy, you can rest assured that your customers will keep them, and thus you get the lifelong worth of continued advertisement without any additional investment.
So, what's the wait for? Call in a meeting with your design and marketing team, and build your custom boxes to give your brand a get more info new life.