US retailers after four trends and electricity supplier Wars: Inventoryworld network operators [i] Note Suning strategic director of North American research and development center to talk about the four trends after US retailers and retail suppliers staves electricity in an interview: First, a large number of physical stores closed; second, tried to throw himself changed as part of users' lives; and third, the use of large data; fourth, to the whole of the retail channel. Text Nike Shoes / Yanglin Hua recently, electricity supplier and retail Kangshang, particularly about the Watson Wat strategic director of North American research and development center Suning chat. Watson was originally Oracle Oracle On Demand sector technology VP, working for 20 years at Oracle, almost from Startup to giant Oracle witness the entire process, at the end of 2013 he was lured away Suning. Here special mention that the Air Jordan 5 Retro Chinese Silicon Valley, an excellent grasp of a lot, but in the large US technology company VP level can do very little. We listen to Watson's Insights. A lot of close physical store retailers is a major problem in a large number of consumer transactions occur, but do not go from a physical store, but it is an essential feature: profit margins are low, especially in consumer electronics products, so you'll see a lot of stores disappear, this is The first trend in the US retail industry. Including as Fry \u0026 rsquo; s, it is still flourishing in Silicon Valley in 2008-2010, but now no one mentioned, even in the face of shocks, it had this: Suppose you buy a product in the store 20 dollars, then suddenly found other channels There are selling cheaper, and you promised it, it is also that part of the difference you. So mode of speaking, it would have the rent is high, profits are low, then so engaged, it ran collapse. Push the high-frequency relationship retail industry Costco live better, but it a great piece of business is selling food giant amount of fruit, these things will deteriorate very interesting here: \u0026 ldquo; deterioration \u0026 rdquo; a weakness, but in fact, is the advantage as consumers need and your relationship on a daily basis. That is, although your supply chain becomes difficult, but not insurmountable, looking for solutions can be, but in the end user how high frequency you need, it is difficult to solve. So when Amazon push Amazon Fresh, Costco pressure, because electricity suppliers and customers in its invasion of such high viscosity business model. We say Amazon Fresh is just beginning, that if done well, there are days Safeway began looking for food delivery, direct open platform? This does not necessarily happen, but a risk. Therefore, US retailers are desperate to put themselves into a part of users' lives, and this is the second trend. In this direction, Starbucks is doing the best, but it belongs to the service industry, retail trade and that, too, including such as Fry \u0026 rsquo; s, engaged in the maintenance department in the store, so you put a broken microwave ah computers take over and help You repair; re like Wal-Mart did not even sell food, and later began to sell, have only one purpose, that is to make you more to our stores. As long as you come, you buy a variety of things on the big chance, in fact, this trend, not only do retail electricity providers are also doing very Aggressive, fresh fruits such as push, push another example Home Services. These two days, Amazon suddenly said, it wants to pursue in the United States \u0026 ldquo; Family Services \u0026 rdquo ;, consumers you just sit at home, moving the mouse, those assorted staff car repair, TV installation, household cleaning will go directly to you home, that it suddenly started to help these line maintenance organizations do O2O use online. Specifically: the user wants to add services to cart; then tell the Amazon, when I at home, convenient for him home; and then, the end of the service, it was free of charge. These specific services include: pipeline repair, electrical, assembly services, porters, cleaning the house, computer computer help, tutoring, and so on. Thus, it is about to eat a lot of the market, in fact, a bit like an open platform services. Big data and using all technical means third major trend is the large data. Big Data for retailers actually not new slogan has been calling for many years, but the challenge is that you can use big data to what extent. We kept it deep point, when I was at Oracle, software development has also seen backstage head, there is not much chance, now all opportunities, all for the consumer. Retail trade, too. Air Jordan 19 It is not to say that you better product, but about \u0026 ldquo; Logistics \u0026 rdquo; and \u0026 ldquo; how to contact customer lifestyle \u0026 rdquo ;, so Personalisation personalize this stuff is particularly important, because people now go to the store would be because Interested experience is good, the price level is not the most important factor. That in this regard, do members is one way many stores including electricity suppliers are doing; otherwise, the United States is doing the most Aggressive is Macy \u0026 Nike Hyperdunk rsquo; s. Macy \u0026 rsquo; s have with IBM's big data service, by collecting the user's point of contact in a variety of information and behavior to leave, and then, in turn, provide personalized recommendations to users. For example, the current Macy \u0026 rsquo; s have been delivered to the user \u0026 ldquo; Dynamically customized recommendations \u0026 rdquo ;, is \u0026 ldquo; dynamic customized recommendations \u0026 rdquo ;, like recommend you wear what color coat, you should match the color of the skirt; or to put it bluntly this style of clothes , how to match jewelry. Then include Macy \u0026 rsquo; s have their own Wifi, customer to physical stores, connection Wifi, it will Push your coupon, you have to shop, shop no less. At the same time, it will have a camera shop. Just talked about, it will use the consumer and your \u0026 ldquo; \u0026 rdquo ;, various contact points that you come in, you know it is the state of a girl, or a 40-year-old man in the state. If the latter, it may give you some partial high-end, not a young man playing XBOX these promotional coupons. Some retailers, it will buy Facebook data, hoping to find matching information, that once found, it is even more to know that you are a kind of person. So we say that all of these techniques, in fact, have Ready, to see how you use, the key now is that retailers take advantage of big data: speed, chain movement and the ability to tell the story. \u0026 Ldquo; all-channel retail \u0026 rdquo; \u0026 ldquo; Show Rooming \u0026 rdquo;? Phenomenon, the United States has serious than Chinese young people to Air Jordan Fusion the store, try on finished clothes left, then to the Internet to buy, how to do if the network channels, not your own a. The fourth trend is so, Omni-Channel Retailling. Is \u0026 ldquo; all-channel retail \u0026 rdquo ;, mean: retailers to establish in different channels and platforms channels, consumers can be used interchangeably, such as support for his move to buy, then go to a physical store to get, in the end PC side processing returns . But here's Omni-Channel, not simply to say you can build multi-platform, but on all platforms the conversion, you must do \u0026 ldquo; seamless \u0026 rdquo; experience. I, for example, Macy \u0026 rsquo; s now in the trial VR, you the customer to shop, put on a VR, you will see all the colors of lipstick that Macy \u0026 rsquo; s do not need to put a table and show these things. Again like Topshop and a joint company called VR Door in Russia to create a virtual reality fitting room; another example, the use of AR technology and Microsoft's Kinect, which can create an allow a consumer to see what clothes to wear effect, but in fact did not really try the Fitting Room, the machine will have the system, it can Nike Air Yeezy automatically track the user's body and clothing after the three-dimensional model of layering, so the user can try to see the effect. So a variety of ways, US retailers will now go to trial, only one purpose, that is to figure out what in the Air Jordan 3 Retro end the way to sell more stuff, and that so far, no one can guess, but you can imagine, once identify, everyone directed to do so. PS: @ Here is my coupon Mobile App \u0026 ldquo; Shopular \u0026 rdquo; user discovery message, US physical stores are still a large number of disappeared :( edit / world network operators E \u0026 mdash; Linda, this article comes from Baidu hundred, reprint please indicate and source)