Xu Xiaoping: In addition to survive, companies need to develop mission2014 年 3 月 28 to 29, the fiery black horse movement in Beijing. March 28 afternoon, the delegation stationed in eight games horse thinking Haidian eight universities project roadshow, March 29 morning, the horse will be eight major industry branch warm spring forum also held eight universities, the dark horse will subsequently declared eight major industry branch establishment. HUAMINGLI fund founder Xu Xiaoping came to the education and training industry branch spring forum for sincere sharing, following is the dark horse of the field finishing i dry: I would like to share the founder of the company, to have a kind of thinking, my subject is called 'corporate mission of survival.' We look at the first graph: This is the dark horse, the African wildebeest, to the opposite side to find lush plants, looking for paradise, dream homes, this is a long journey, entrepreneurship is such a feeling about it. The next one is a horse of God. From horse to horse of God, that is, from a start-up enterprises, (to) a high-growth enterprises, to a large enterprise. There is no doubt, no one here entrepreneurs do not have this dream. Nike Shoes But if you suddenly hard to be a horse of God, at least in front of the earth to become a horse. No firm did not want to grow up without a business do not want to go to the front. But what factors determine an entrepreneur can go further, go to Mr Yu, went to the NASDAQ, and what a business started to grow rapidly, the market demand is very busy, the customer Air Jordan 6 well, doing doing, on It Air Jordan 9 Retro will fall into the bottleneck, many factors. Today I want to tell a, companies want to expand, in order to realize the dream, an important factor is the company's mission of survival - to find Air Jordan 5 Retro and carry forward beyond the company's products (services) above meaning. New Oriental Education TOEFL, Microsoft made the operating system, only the sake of discussion, it is the product said product, our product better than others, our product offers than others, you can not do (their height), you must have one thing to capture the times spirit, ultimately the entire generation, your customers excited fascinating, felt an undying say white, but with you, live, work, learn better the kind of thing, this is the company's mission . Small companies need mission of survival. No product can not talk about this stuff, what you want to do, our first question yes. But once we decided to vote for you, and immediately asked, how much you want, how you want it bigger? You how those eyeing rival, the African savannah lion, cheetah, with them to fight, confrontation, this Behind the question of just one word, what your mission is. If there is no mission, companies will only survive, cash flow, it is possible to feed the population, very good, a lot of companies did. But what things lead to a brand suddenly from a corner of the place, do not seem concerned about the place, illuminating the country, suddenly people know, of course, it is a marketing tool, but you desperately smashing advertising, shines over them, if you can not in people's minds has left something, hit something, then, your business still do not. And this thing is the mission. What is the ultimate happiness in life, to be accepted for each product, each to be approved training services, are behind a human (physical) demand on the higher things. When you have a sense of mission of the enterprise, with the mission statement, each employee knows above his own work, (and) higher things, your business not only in order to survive, cash flow, growth this year to double next year to double, and With a mission of survival. Only the mission of the company to survive in order to go far. Animals have to eat and drink, but what is the difference between humans and animals given a corporate life as an individual, there is no different from the primary mission is to survive, a thing or a higher survival. Chinese entrepreneurs lack of direct appealing power of the mind, I can tell you that in December last year, I see the 马佳佳 speech, immediately call the country, I say find Ma Jiajia, I want to meet her. This year's first supper, I was with 马佳佳 eat, of course, there are many other boys, there are a lot of girls. When eating, I fell asleep on the spot. But I do highly recognized brand 马佳佳 do advocacy skills, which is something sorely lacking Chinese entrepreneurs, and often not think this is a sad reminder of their own. Ma Jiajia (We) have given her investment. Ma Jiajia said, can only give you less (shares). She did not know what the transition to sell, (valuations) has one hundred million yuan, and her power, where? Is the brand's strength lies in wake of passion market expectations of force. That this power is our Chinese entrepreneurs, we really voted numerous companies they most lack something. I was three days ago (March 25) when walking in the dark horse camp, next to a person walking. I say who you are, he said I was Lin Degang, is (sex toys electricity supplier) Chun Shui Tang's boss, sales are 80 million this year, may be two million, but no one actually knows. I say that you are sad reminders, Ma Jiajia Earth people know, but you Spring House have done for so many years, (you) are graduated from Nankai University in Tianjin international political system. Such an outstanding student to do this, I think his courage, strength with Ma Jiajia open up a fight, but you see him to know Air Jordan 15 that he is a traditional, hard pull carts entrepreneurs. I told him, well, your business should or should not have a Ma Jiajia, just put him over mergers and acquisitions, Ma Jiajia standing on top of a one-million sales team, then this year's sales Spring House is not two million, that is, five one hundred million, you are not able to give her 30 percent, it is not 50%, from a point of talking. What key is it? Must and marketing strength, the strength of corporate propaganda, the strength of corporate culture, combined with the power of the corporate mission, I do not call it the Internet thinking, but beyond the product, direct appealing power of the mind. Aunt you:! Only female menstrual management experts, it is not enough aunt we all know, is it real investment fund, which is to do women's health management, administration management from menstruation to pregnancy, but it faces a lot of competition, there is fierce competition . Funny to say, it is the most powerful rival Fujian, but also my investment. We generally do not vote competing firms, but I voted for when they are doing another project (rebate network). Then it has to be done this and other investors did not encourage them to do so, they do. Of course, this is not a topic I want to say. (Aunt do) they face very intense competition, the Board of Directors and talking, how the face of competition, how the product better, how more favorable prices, but this is no way out. What is it the real thing? Aunt that it in the end and why? If you just accurately predict, manage women such health problems, very good. But you have what difference does it with others (consumers) how can use me, do not rest, look forward to a better life for each user, are women, to bring them a:? Open every day, is not only a tool just as they look in the mirror every day, cast cosmetics when the youth for a better life began to sprout hearts. Open the aunt you, what you bring to women and it is this tool is not the same thing. The board told me half an hour, I propose to address program, which I can not say that, so that was our investment in another company heard. That company, of course, I went to a board meeting, and I told him how to do. United States together superior product: lived up to the color which is a famous case, I briefly review some of you have inspired. United States together from the game company into cosmetics company was to survive is to sell the real thing, it was a fake, unconditional refund within 30 days of unpacking also return, and the fact that at the time the refund rate has not increased, proof of China The consumer is quite good. Who does not buy the real thing? Should it be a very natural thing, if you are 30 days to return, there said 60 days, even if you do not bottle I will retire you, you can not afford to retire. Two taxi kind of competition, I think it is a very low-level, all burning is to invest people's money. How do you think people turn on you I believe you, I love you, buy you, I think of my life, the same bottle of skin care products, I bought you, buy a completely different with others, I willing to pay more for the price, you must give your service to find a thing. In September 2011, when the United States together and start selling more than one a day, two million per month beginning to move four, fifty million one hundred and speed to break when I told Wang had a profound dialogue, he proposed the unconditional return of two months after opening the bottle, please Chen Europe to all executives made a speech. Wang said some from the product, we must do goods, material things into the spirit, emotion cognitive soul. I think we are creating a new business culture. Queen Elizabeth said: Beauty is a letter of recommendation to success. The Chen Europe, the corporate culture of the United States together, I do not know if I have a direct impact? But let's look at what is behind the United States together to do? This time it is no longer the real thing, 30 days return, he became me his endorsement. To know his endorsement, the first one called poly Body: dwelling, flash marriage, 80 of us, have been on the road, no matter how difficult the road, we must adhere to in the end, no matter how much pressure, but also lived up to the color . The second is Chen Ou body: I speak for himself, even black and blue, but also live pretty. These ads, went from the product to the soul, from the company for his endorsement, to speak to this generation's aspirations. From the consumer's level of material satisfaction, spiritual fulfillment to the consumer level. Members engaged in education friends, we are in a spiritual pursuit of natural areas, natural areas is a struggle for life, natural and man is a lifelong pursuit of linked industries, so we have a lot of culture to do in this regard. United States together 11 years of sales is over 500 million, 12-year sales of 20 million, 13-year sales of 60 million, this year more than 100 billion go toward, will soon be on the market. Undoubtedly, it would be very brilliant young entrepreneurs today's China representative. People there will be 40 days to open a bottle return, and eventually you do not have to buy you back, the vicious competition. There is a premium brand came out. Marco River cosmetics do not understand, under US-brand, it is hard to believe that he will succeed, it is a thing happen in front of us, the vast majority of entrepreneurs are also three or four years. The rapid rise of the United States together, with this (emotion) are directly related. Of course, the huge impact of advertising his two poly body, Chen European body, I was not involved, but I Chen Europe's contribution to this:? The Board then discussed whether or not on TV last board of directors decided not on TV, we working sense. Finally, I go back, slept, I dreamed that I travel extensively around the speech Mr Yu things, the Qiang television, on the radio preaching things that New Oriental does not say out of it? Is not New Oriental propaganda out of it? Why do we invest enterprises to low-key people, (the next day) I told Chen Ou said, you boldly do, absolutely no problem, I'll do your public relations director. New Oriental: despair to find hope following about a few great companies, there is no doubt Michael Yu, New Oriental. To look at this thing, you really have a special immediate value. Mr Yu's most famous story is: no one was to sign, he would go to the National Library of speech, free. Everyone came, many people came, he had to stand there to speak trash, which is great moments. If you listened to his speech felt OK, good, very good, free. He may be harvested tens of thousands, hundreds of thousands of sales. But Mr Yu's speech is not the same, and his speech is like the new East today exactly the same basic core values, to find hope in despair. ? What is his model is what he told his suffering, speak their own defeat, a speech Mr Yu's most famous, the title is what I made: stand in loneliness, despair, on the ruins of a failure. In order to stand, to stand up and come to New Oriental I tell you, life is to uphold the struggle in life to be self-confident, self-esteem, etc. These things, they formed the so-called New Oriental inspirational (culture), we are talking about is for everyone to pursue their dreams power, confidence, ability and so this set of things, this is the mission. New Oriental successfully evolved to finally become what? We are a people consult, as if for a generation of consultation, the same passion, the same preparation, the same effort, the last one a man merged into a generation, a generation of people, so What New Oriental is it? international talents, this is our product. The great rise of the Chinese nation, if we do not understand a foreign language, get out of the world, they can not understand the difference between the national culture of other countries, China will never rise. So here, the big companies have big company's mission, now let you (stand) National Library of trash that, what are you talking about? To sign up, our lessons well, then you do most, Li Yang, Li Yang the kind of publicity is quite strong, he called selling. I told him (Li Yang) the individual is a good friend, (he) evokes the passion of the Chinese people to learn English, and then we have to pay to sign up the new East. I hope everyone is there to Li Yang to pay for registration. So also do with Li Yang witnessed a ten-day training course, for he was tired, of course, there are management problems, team problems. All in all, Li's mission is concerned, just say, boldly say crazy to say that he did something more than a man. We also voted in fact something spoken, we also have our mission statement, I can speak a little later. HUAMINGLI fund: to help entrepreneurs succeed is a matter how romantic association in 97, 98 years out of a book, 'Legend why', this book lays out the Lenovo brand. Lenovo said, do first-class enterprises, for national high-tech development, there is such a high degree of association. We look back to say, do not say I am a small business, you know, when Liu resigned from Lenovo work, he is to make money, to survive, to animal Survival. But imagine the kind of waves near escape history, they have no sense of mission if the old willow, a kind of transcendence over the company, a leading times, sacred duty, then, the association can not support today. What really serious fund doing? We offer financing and experience to rise generation of entrepreneurs and work. To know when we cast a lot of projects, some of the projects we have, knowing that it can never succeed, for example, Silicon Valley venture ark, as we see in the future, saying that certain things do not, but I told Wang Qiang, who promised to give him a hundred thousand dollars But as long as fifty thousand dollars he later on such a story is enough to make Chinese entrepreneurs feel that entrepreneurship may be romantic, may be interesting, it may be excited: a thousand entrepreneurs from around the world gathered on board with each other to solve the problem when there Starbucks, McDonald's, as well as cinemas, after the failure of the direct jump, and that is what a romantic thing. We were attracted this kind of thing with, beckons, we are doing this thing. Some people say that I think that entrepreneurs feel good, of course, promised to give him money. But then for various reasons not to internal discussions, I will give him money, can not give him promised 2 million, maybe give him 500,000, 300,000, but do not share. Before talking about a good 20% of the shares, but did not give, then that person is very angry, write to me, it touched me deeply, and I give him sink 1 million, I do not want his stake, not his contract, until the next round is how much money, I would naturally blend together. This company (later) was spotted, tenfold. We really to help entrepreneurs rise to real practice we advocate it real culture, we are willing to give everything, willing to give everything for them. Thanks to this mission, and I know many famous fund, I told you sign up later, and finally you do not vote, this is a major problem of venture capitalists, I want to change this culture. True grid and other funds not the same place, we not only for money, Air Jordan 10 but this is very difficult. We want to get the highest return, but we use personality, employing products, with integrity, with entrepreneurs unconditional love and care to achieve the highest return on wealth. 51TALK: unyielding Here to talk about life say we invested in a business, 51TALK, after we voted, voted Hongsheng, millet and later also voted, at the beginning of time, Ma $ one hundred million voted VIPABC. I say what your business mission? You fight price fight, but fight over the burn, to fight child, people ask is Yao endorsement. Huang Jiajia (51TALK founder) we helped him find, as we help find firewood mission aunt do like to help Huang Jiajia looking for his mission. Why learn a foreign language, the price is certainly lower, with the pronunciation of the Philippines, it is standard English, not just low-wage, learn a foreign language a little higher wages, or the international era, speak English do not speak English than wages 30% higher. I said Huang Jiajia, Yao Ming gives you great opportunity. You put this image into Huang Jiajia, is one word:! Satisfied with my short I am satisfied, I'm poor and I'm against it, I have to struggle, I want to succeed, this is essentially the core of the same, but it will have you 黄佳佳 genes, if you dare, you own only the tip of a hair, it was Huang Jiajia, which found the soul of business and genes. Chen out of the whole Europe, 'I speak for himself.' Huang Jiajia, you use Yao Ming, you can speak for himself, the shock for Chinese learners is exactly the same. Why should we speak? 51TALK, because dissatisfied Do not talk, high, handsome, rich first, poor, short, filing, and your clients is the object. Huang Jiajia (listening) is very excited, he can bring this thing? Can we see 51TALK, because I refused to accept TALK, because I'm not satisfied to learn English, because I'm not satisfied to struggle, right? That is to see his execution capacity. But we gave him a sense of mission, you according to your business specific product, specific entrepreneur team's image, a particular target audience to find your unique mission statement. Mr Yu about his suffering, Wang Qiang about his glory. Wang Qiang to the American computer science, English into the computer, he entered the Bell Labs, (with) Wang Qiang than me is not a person. I have not talked about stuff? Students suffering through my advice, from Mr Yu Qiang become. Life counseling, suffering from despair to find hope, life is bound to Wang Qiang, New Oriental completed a mission based on our entrepreneurial gene, declarations, and became a declaration of this era this declaration. Communist Manifesto to tell the world what we are. Whether you're north, on the broad, deep, or in the third and fourth tier cities, as long as the goods and services according to your target, chat with him, speak with your team, and finally find your business unique in a mission, unique corporate culture, based on a set of corporate rhetoric above, a set of characters, a set of speech is called corporate culture, corporate soul. Then you and the other (corporate) What is the difference, find this thing, I'll give you adjust, I believe everyone's business and everyone's brands will therefore increase a brightness, increased by one grade. Chen Ou first ad, I want to live out my color. The second ad, I want to live out my pretty. You just smell my perfume, you do not see me sweat. New Oriental final language is power, the great Chinese nation rise to cultivate international talents we must be based on your own products. I saw an ad, Air Jordan 3 Retro charity is power in the streets, what is power. Bulb is power, the battery is a power, you are sure to find the kind of unique things. This is a challenge, if not difficult, it is everywhere New Oriental, even if a company has a Wang Qiang, I, Mr Yu, (not) mean that more powerful, strong, there is stronger. So construction, improve the quality of enterprises, improve the comprehensive capacity of enterprises entrepreneurial culture is one of the factors that determine our success or failure. We feel that with the sense of mission, and finally to promote it everywhere and everywhere that your company will stand out, to be different, because we have a sense of mission. The mission of the word 'Bible' in the past. To Africa, to Asia went to preach, to pass this mission, God's mission. And we are inside the business world, when you put your corporate mission to tell you, when you complete a mission, spreading, you civilized people who have not been to class, the so-called savage become civilized on me The lesson is not the same, New Oriental has this power, and many excellent educational institutions have this value.