Title: "Introducing your copilot for the web: AI-powered Bing and Microsoft Edge - YouTube"
Video Transcript: "[Music] hi everyone welcome uh it's great to see all of you in Seattle in person uh we have an unbelievable show I see Scott Guthrie's even wore his red shirt so we welcome you to the Azure kubernetes container service 2023 Lodge no don't worry we'll have some fun we will have some fun you know Scott's not coming up to show you code on screen anytime soon but look it's an exciting time uh in Tech uh you know the broad Contours of this next platform uh are just getting clearer and clearer each day uh the advances what's possible uh that's what obviously excites us uh in our industry but we're also grounded in what's happening in the broader world there's no question uh there are enormous challenges out there in fact it's reminds me and I've spoken about this before of the very founding of Microsoft in 1975. in fact the when the popular Electronics cover came out with the Altair which of course our Founders picked up and ran with it and created essentially what's the software industry as we know of it today that same week new suite had a cover with President Carter trying to fight off uh the three-headed monster of uh inflation recession and an energy crisis um and today we'd have something similar you would have ai on one cover and then we'll have those three challenges Plus for good measure we can add a few more and so we as Microsoft we as the tech industry have to sort of really ground ourselves in how do we relate one to the other in other words can we use technology to overcome the challenges that people and organizations and countries face that's really the pursuit here and in that context I would say uh I just want to share a couple of anecdotes which give me great hope quite honestly it gives me personally a lot of satisfaction around working at Microsoft working in this Sam and his team late last year launched chat GPT that's the only thing anybody your friends and family wanted to talk about throughout the holidays it was just crazy uh house you know it was like the Mosaic moment the closest we've come it's what been 30 years now uh since when Mosaic launched which I distinctly remember um and it was very exciting time so I I was on all I went on a holiday first and then I was in the first week in India of January I was in India uh and on my on Jan 1st I look at my news feed and I see you know multiple official languages and they wanted to democratize essentially access to language translation so they're building it out as a digital public good in fact Microsoft and Azure and Microsoft research are all involved in that project and so this is basically speech to text text to speech across all of the languages in India and um so they showed me this demo where a farmer uh speaking in Hindi Express is a pretty complex thought about how he had heard about some some government program and wants to apply for a subsidy uh that he this in fact the entire Genesis of openai is from that Foundation and so we built these principles but we've just not just put those principles as a document but we've been practicing it because that's the only way technology gets better in this particular case when you talk about AI it's about alignment with human preferences and societal norms and you're not going to do that in a lab you have to do that out there in the world and so it starts by the way with design decision once makes when you think about AI you can distinct platform shifts that have shaped the web the web was born on the PC and the server and then it evolved with mobile and cloud and now the question is how is AI going to reshape the web um and each time in each one of those faces some real foundational technology layers sometimes I describe them as these organizational layers of Technology were born right the browser was the first one without the browser the web would have not been as popular as it is today same thing with search organize the web and then when it came to The Mobile lucky to witness a few important moments and I think this might be another one of those We Believe asakya said that we can improve the way billions of people can benefit from the internet created by really an amazing team across Microsoft from the core web engineering folks in mikhail's group to the brilliant Folks at Microsoft research to the tireless people that work on the Azure AI supercomputer we think of it humbly as the next generation of search and browsing infused with AI and assembled as an integrated experience we are going to click on search links they click back immediately that's a sign they're not finding what they want and most notably we have to adapt to search versus the other way around turns out searchworks better if you give it fewer keywords you might be surprised to know that 75 of all searches are three keywords or less but come on we shouldn't be surprised search has remained fundamentally the same since the last major inflection when we moved from a directory approach to search to an algorithmic approach to half of all searches aren't delivering the job that people want if you if you go on that 10 million queries it means that every second 50 000 people searches potentially go unanswered this is why we this is why we believe it's time for a new approach in search and for the billions of queries that are going unanswered we've seen new attempts to try and address the problem as you all know there are vertical search attempts Amazon has done a better job for shopping YouTube is great for video Reddit is a great place to come get and better tuning queries given our understanding of the web search index next we can annotate the answers with specific web links and citations we can get you more up-to-date information because search crawls the web every day and we can improve understanding of geolocation finally we can increase the safety of the answers as well by catching queries at initiation and then checking that again a delivery of an answer next we've been making steady improvements on the Bing algorithms for years and we test these with independent judges and new Bing home page you're going to notice some subtle but important changes first we have an expanded search box capable of accepting up to a thousand characters because now Bing works with natural language and you saw a little hint to chat which I'm going to get back to in a second now I want to set up the first search scenario my daughter and I we both love art she's studying art at school and I'd like to stay connected with her on our mutual passion last semester she was learning about Mexican painters I'd like so you get start to get a sense of how we can build on what's today with the Bing index now I'm going to show you a few more of these types of answers quickly so you can get a sense of the power and The Time Savings from Bing when I'm running an errand like the example I gave to you earlier I can ask me to determine if that new love seat from Ikea is going to fit in the back of my Honda Odyssey and what you'll see is being can actually find the dimensions of the love seat the Interior Space of the car and then these are just some examples and you can start to get a sense of how with answers we go far beyond what you can do with search day we can actually help you get what you want to get done now let me tell you about how Bing goes further to help you with particularly complex questions for which there's not a precise answer I wanted to introduce to you the new chat experience in bing I think of this as search with your own personal helper to help you refine your query until you get exactly what you're looking for so easy you just talk to it and you can refine your shopping experience and again we find the prices here I didn't know you could get a flat screen for under 500 but that's a good deal there on Bing if you're looking for a TV all right so we think that's going to make shopping and shopping easier let's talk about travel and before I jump in I want to kind of just remind you have you remind yourself when you're going to plan a trip to a foreign country think about all the things you go through there and figure I just say hey make this a three-day trip and Bing reflows that recommendation into a three-day trip and now let's now let's just have some fun let's say okay yeah I'm still trip planning um we like to shop where can I shop and you get some shopping recommendations like to go out at night all right make the most of the trip where's the nightlife and you get a list of nightlife you see this is just so much better than today's shirt search to start uh for your travel planning let me show you a final example that spark of creativity Bing can generate the content to help you get started we just finished planning that trip to Mexico and now what I would like to do is I'd like to share that information with my family they're all over the world but I can simply asking hey write an email sharing this itinerary with that I've researched and and put it in the thing for me to be able to send to my family so notice here how the email starts it's a great email personalized touches has the trip highlights it'll close you with now takes that exact menu for the week and puts all of the ingredients I need by section by grocery section so when I go shopping that can be super efficient right so you see all of the ingredients there it's a great it's a great help and then finally if you're looking for family activities and you're struggling for ideas Bing can help you with fun things like spontaneous trivia games my family and I were into music so I asked Bing to create a 90s music trivia game and just look how great some of on in my new edge browser and I want to read a gaps quarterly report so I can navigate down to their earnings click on Q3 and up comes the 15 page uh Gap PDF it's pretty long I won't have time to read all that what I'd love is a summary of the key points I want to show you how now with the power of Bing's AI capabilities within Edge we can help with one click I can open up the sidebar and now as you can see at the top of the window we have two features we have chat and compose let me show how chat works automatically in the new programming language this is amazing GitHub copilot has been a huge boost in developer productivity imagine what the co-pilot can do for people everywhere on any page one final thing to show you not only can you better consume information but you can better create after our big announcement I'm going to want to write a LinkedIn post let's say so I'll just click create on the post and up comes with a creation dialog in LinkedIn but now I can open up the Bing sidebar and you can see here I now will together for more than three years now we're so grateful to have a partner that shares our vision our values of building an advanced AI That's safe and we'll have a very positive impact on society thanks to our partnership and azure's AI infrastructure we've been able to make pretty significant strides in our research which has led to the creation of systems like Chachi PT Dolly and codex but we want to make the benefits of AI available to as many people as possible and that's why we've worked with product leader of the team who brought together the magic behind Bing combined with open ai's most powerful model to date Yusuf introduced you to Prometheus I'm here to tell you about the technical Innovation behind the experience there are five aspects contributing to the newbing the first is a substantial under the hood change to every layer of Bing's technological stack the second is a proprietary system called Bing chat orchestration the third is state-of-the-art prompt generation the fourth is around inference and a Sparks the Innovative and groundbreaking combination that powers the newbing next I'll talk about inference and the new interactive user experience the new interactive experience seamlessly Blends search and chat we feed a prompt I.E a proprietary set of instructions into the model which synthesizes the information reasons over all of the context that we've gathered to form an answer to your question this overall process is called Model completion think of it like when someone knows you well enough to complete your sentence load balance optimize performance and scale like never before there is no other company that can do this like Microsoft and Bing as we roll out the product globally we're starting out small focused on learning and evolving with the help of your feedback we understand that with this major technological shift there will be new challenges along the way we're committed to learning with you on behalf of the team we're delighted to share this moment with you and with that let me introduce you to Sarah who's one each one we have learned more about the risk the generative AI Technologies can bring including well-known ones like the perpetuation of stereotypes and bias as well as novel risk such as jailbreaks and we have developed mitigations to address them in developing the new Bing we are building on our years of operating large-scale consumer and Enterprise services and our deep partnership with openai however for this product we went further than we've ever gone before we have marshalled the full strength of our responsible AI ecosystem we had a key idea that we could actually use the new openai model as a responsible AI tool to help us test for potential risk and we developed a new testing system based on this idea let's look at attack planning as an example of how this works early red teaming showed that the model can generate much more sophisticated instructions than earlier versions of the technology to help someone plan an attack for example on a school obviously we don't want to Aid illegal activities in the new Bing However the fact that the model today and we do see places where the model is making mistakes so we wanted him to empower users to understand the sources of any information and detect error"
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