Instead of bundling a fresh charger with each new mobile, thephone company will offer a micro USB to USB cable to take advantageof the move towards standardised connectors with the exception ofApple's proprietary jack The scheme follows a successful pilot in involving the HTCOne X+ handset the company reported that percent of buyersdecided to forego the charger.
"The results of the trial demonstrate a clear willingness amongconsumers to consider and respond to the environmental argument fortaking a phone charger-free, said Ronan Dunne, CEO of O as quoted in the Telegraph . "Inow hope that as a result of this study the rest of the industrywill now consider joining us in our campaign to take chargers outof the box for good