For Key, a big part Fifa 14 Coinsof that success is the open world nature ofthe game which, in turn, represents a wider trend in gaming. Itssomething Ubisoft is hoping to turn to business advantage throughinvestment. I think open world can represent the future of, youknow, gaming, and thats where were investing huge portions of ourresources -- because we believe that that is what consumerswant.
In a separate interview with alist Daily, Key admitted that Ubisoft is no longer willingto take financial hits on experimental or risky gaming. We wonteven start if we dont think we can build a franchise out of it.Theres no more fire and forget -- its too expensive.